This document provides guidance for small businesses on using social media. It recommends determining: 1) the message or content to share, 2) the target audience, and 3) which social media channels to use. Key tips include publishing valuable, relevant content without directly selling to build relationships and attract customers. The document also suggests businesses identify where their target audience spends time online and create a content strategy and schedule to engage that audience. It emphasizes the importance of consistency, tracking effectiveness, and being authentic in order to develop relationships through social media over time.

1. Social Media For Small
Businesses
A User’s Guide
Feb 3rd, 2015

2. Three Questions.

3. 1 - What do You Want to
Say?

4. 2 - To Whom?

5. 3 -Using which
communications
channel(s)?

6. 1 - What?
2 - To Whom?
3 - How?

7. Right Now -
Where are your
customers?

8. Right Now-
Where are the people you
want to influence?

9. Advertising
Vs
Marketing

10. Advertising is a call to
action.

11. Marketing is building a
relationship.

12. Social Media Advertising?
OR
Social Media
Marketing?

13. Advertising - Campaign-
Call to Action- Return on
Investment.

14. Marketing - Mood Music -
Longer Lead in - Lasting
relationships.

15. 2 - To Whom?

16. Consumers have become
ridiculously sophisticated.

17. 70% of the sales process
is completed before they
ever come near you.

18. Who is your target market?
Who is your ideal customer?

19. Know Your Customer.

20. What do they do?
Describe their life.

21. Where do they hang out?

22. Where do they hang out
online?

24. Facebook 2/3
Twitter 3/10
LinkedIn 1/4
Google+ 1/4
Instagram 1/5

25. Pinterest 1/10
Tinder 1/25
Plenty of Fish 1/100
Grindr <1/100

26. What is this saying to
you?

27. You’ve got to be where
they are.

28. But how do I get their
attention
?

29. Good Question…I’m glad
you asked me that.

30. Let’s talk about
CONTENT MARKETING

31. Definition 1: Content
Marketing is the delivery of
valuable, relevant and
consistent information to
attract and acquire a defined
audience.

32. Definition 2: The Art Of
Communicating With
Customers Without
Selling.

33. Some Examples

34. 1897

35. 2013

39. But they’re huge businesses
with loads of money.
I can’t do that!

40. Content Marketing Can Be
Simple And Affordable

41. Never Self Limit!

42. Share Your Expertise

43. Upcoming Trends

44. Facilitate Discussion

45. Reinforce your brand -
Healthy AND Fun

46. A bit of fun?

47. Share inspirational content

49. One night stands might be
fun - but relationships that
go the distance are more
rewarding.

50. Developing Your Content
Marketing Strategy
- The How To Guide

51. Goals - What do you
want to achieve?

52. YOUR AUDIENCE.
Who are they?
What do they need?
Where are they seeking their
answers?

53. Which platforms will you
use?*
(*Why would you be where they are
not?)

54. Creation Vs
Curation?

55. OR
/

56. Creation
AND
Curation?

57. Time!
3-6 Months
1 hour per day minimum

58. Scheduling Services
-Hootsuite
-Buffer
-Tweetdeck

59. Track what’s working.
Amend accordingly.

60. Be Patient.

61. BE HUMAN
-Get Real
-Show Your Flaws
-Live In The Moment
-Reveal Your True
Character

62. So….you’ve found your
voice. Your banging out
great original content. But
not enough people are
seeing it. What to do??????

63. Advertise???

64. B 2 C = Facebook
2/3 have an account

91. Twitter, anyone?

93. LinkedIn!
(We’re nearly there)

99. People engage with brands not
because they have to watch ads,
but because they are truly drawn in.
Ideas have to earn their way in. Our
job is to start the conversation.
- Marc Pritchard,
Global Brand Building Officer
Proctor & Gamble

100. 1 - What?
2 - To Whom?
3 - How?

101. Social Media For Small
Businesses
Q&A

102. THE END.