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Creating Remarkable Customer Experiences at Your Event

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When you create a remarkable customer experience for attendees at your events, they become your best marketers. In this fun and engaging session, you will learn why there's no such thing as an "offline" experience anymore, simple ways that companies can improve customer experience at events to create raving fans, and why your customers crave 1-to-1 engagement - especially in social media. Filled with tons of real-life examples, this webinar will leave you inspired to make 2019 the year of remarkable customer experiences.

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Creating Remarkable Customer Experiences at Your Event

  1. 1. HOW A REMARKABLE CUSTOMER EXPERIENCE CAN BE YOUR BEST EVENT MARKETING DAN GINGISS | @DGINGISS
  2. 2. @dgingiss Is This Your Event Marketing Strategy?
  3. 3. @dgingiss A Better Approach
  4. 4. @dgingiss Start With the Experience
  5. 5. @dgingiss
  6. 6. https://twitter.com/JayseDavid/status/851223662976004096 @dgingiss
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  9. 9. EXPERIENCE EXPECTATIONS EMOTION WILLINGNESS TO SHARE Exceed   Meet Miss  + = @dgingiss
  10. 10. Signs of the Times @dgingiss
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  15. 15. Event Signage @dgingiss
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  20. 20. Experience This! @dgingiss
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  28. 28. Social Media @dgingiss
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  35. 35. Key Takeaway: Every aspect of your event contributes to the overall attendee experience and can be shared on social media. @dgingiss
  36. 36. @dgingiss Love It Can’t Stand It • Awesome venue • Great emcee • Engaging speakers • Learning something new • Audience similar to me • Provide key takeaways • Great food/drinks/snacks • Stick to the schedule • Useful mobile app • Boring presentations • Text-heavy slides • No Twitter handles • Forced networking events • No charging stations • Poor Wi-Fi • Too cold/hot • No beverages/bad snacks • Long lunch lines
  37. 37. Great Speakers Make All The Difference @dgingiss
  38. 38. Try Out Networking Activities Beforehand @dgingiss
  39. 39. Always Provide Twitter Handles @dgingiss DAN GINGISS @dgingiss
  40. 40. Take Feedback Seriously @dgingiss
  41. 41. Fix What’s With The Experience @dgingiss
  42. 42. Thank You! Dan Gingiss @dgingiss | /dangingiss | www.dangingiss.com @dgingiss

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