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Event Hacks: 5 mistakes to avoid when promoting your event on Facebook

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Event Hacks: 5 mistakes to avoid when promoting your event on Facebook

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Just created a Facebook event page? Don't stop there. Maximize the potential of Facebook event pages by avoiding these 5 common mistakes organizers commit with their event pages.

Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2cVDW44.

Follow us for more event marketing #peatools and #eventhacks.

Just created a Facebook event page? Don't stop there. Maximize the potential of Facebook event pages by avoiding these 5 common mistakes organizers commit with their event pages.

Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2cVDW44.

Follow us for more event marketing #peatools and #eventhacks.

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Event Hacks: 5 mistakes to avoid when promoting your event on Facebook

  1. 1. 5 common mistakes to avoid when promoting your event on Facebook
  2. 2. You have an idea for an event.
  3. 3. You have an idea for an event. You set up your Facebook event page.
  4. 4. Now you wait for your target audience to indicate that they are attending your event.
  5. 5. Sounds simple enough, right?
  6. 6. But how often do we find that there aren’t enough people indicating their interest in the event?
  7. 7. We address the 5 common mistakes that organizers make, so that you can learn from them.
  8. 8. 1 INCOMPLETE INFORMATION
  9. 9. When your event page goes live, you should have the basic information such as venue, time, date, cost, and link to ticket purchasing or registration.
  10. 10. Information such as agenda can be updated on the page over time.
  11. 11. But if the main information are not present on the event page, they will not be able to make the decision to buy the ticket at the moment itself since there are unknown variables.
  12. 12. 2 INVITING EVERYONE
  13. 13. Inviting everyone on your list of friends to your event might seem like a really easy way to increase the number of people who will attend your event.
  14. 14. But this is an ineffective way of getting the right crowd to your event.
  15. 15. Relevance is important at every stage of event planning, and invitation of potential attendees to your event shouldn’t be an exception.
  16. 16. Facebook allows you to invite people by association. So if you have organised other events before, you can invite the group of people who attended that event to your new event.
  17. 17. Use this tool to invite the attendees that are more relevant to your event, or have friends who are likely to be interested in your event.
  18. 18. 3 LACK OF CROSS PROMOTION
  19. 19. When promoting your event on Facebook, you have to think beyond the limits of your own channels to convert potential attendees.
  20. 20. Leverage on the social influence of your event partners, speakers or performers at your event, and have them help cross-promote on their fan page as well.
  21. 21. This can really help to increase the awareness of your event with a target audience that you may not have direct access to.
  22. 22. 4 DULL EVENT PAGE
  23. 23. After you have set up your event page, you seldom update it! This is a cardinal sin for Facebook event pages.
  24. 24. Of course, you must find a balance between spamming and updating.
  25. 25. The goal is to keep your attendees engaged on your page so that they feel excited about the upcoming event.
  26. 26. Engage them with behind the scenes information, giveaways, or even something simple such as a countdown to your event.
  27. 27. Update with bite-sized information that they are likely to re-share on their feed.
  28. 28. 5 NOT USING FACEBOOK ADS
  29. 29. If you have an event and you are exhausting your own channels, then using Facebook ads to boost your event would be a good plan.
  30. 30. With the current Facebook algorithm, asking people to purchase tickets from your post status is not beneficial to you.
  31. 31. Facebook wants to be a channel for discovery, and posts that are seen as “salesy” or clickbait are penalized in the algorithm which ranks content on users’ newsfeed.
  32. 32. This means that your post asking people to purchase tickets might not receive enough reach in the first place.
  33. 33. With Facebook Ads, you can set it up to directly target the audience that you would like to convert to your event attendees.
  34. 34. To have a successful campaign, segment your audience and experiment with different images and copy used in your ad to identify the winning combination.
  35. 35. You can set the budget, audience, and other parameters that make it a very cost-effective marketing effort.
  36. 36. Got your own event management tools and tips to share with fellow event organizers? Tell us in the comments below!
  37. 37. DOWNLOAD FREE EBOOK This 30-page ebook is packed with tips and tools to help you plan and market your event like a pro in no time.
  38. 38. Suling Wong Produced by Original article by Shilpa S Nath
  39. 39. Share this if you liked it! Share on TwitterShare on Facebook Event Marketing 101: 5 common mistakes to avoid when promoting your event on Facebook

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