The document discusses how to build authority in social media marketing. It likens authority to gravity, stating that one must gain social mass by participating in conversations and connecting with others. This increases one's gravitational pull and ability to attract traffic and followers. Hosting a popular Twitter chat further increases one's mass and expertise. Maintaining the community requires using discussion topics for blog posts, recruiting community members as guest bloggers, promoting within chats, maximizing the hashtag, and asserting dominance of the hashtag.

2. About Us
Michelle Stinson Ross
Owner of
Newswriter for Search Engine Journal
Facebook.com/FirestarterSocial

3. Internet Marketing blog established in
2003 by Loren Baker
~600K visitors monthly
24K @sejournal, 31K Facebook
#12 in
Publication of
Featured in

5. In the Social Media Marketing universe,

6. In the Social Media Marketing universe,
Authority is like gravity.

7. In the Social Media Marketing universe,
Authority is like gravity.
In order to increase your gravitational pull,

8. In the Social Media Marketing universe,
Authority is like gravity.
In order to increase your gravitational pull,
you must first gain mass.

10. The more conversations you have, the more
people you connect to,

11. The more conversations you have, the more
people you connect to,
the greater your social mass.

12. The more conversations you have, the more
people you connect to,
the greater your social mass.
Social mass creates gravity that pulls traffic and
holds it in orbit around your brand.

14. Participating will help you gain planetary mass levels,
enabling you to pull moons and satellites into orbit around
your brand.

15. Participating will help you gain planetary mass levels,
enabling you to pull moons and satellites into orbit around
your brand.
Education

16. Participating will help you gain planetary mass levels,
enabling you to pull moons and satellites into orbit around
your brand.
Education
Networking

17. Participating will help you gain planetary mass levels,
enabling you to pull moons and satellites into orbit around
your brand.
Education
Networking
Building Reputation

18. Popular social media Twitter
chats
#blogchat – Sundays at 9pm ET
#Likeable –Sundays at 10pm ET
#journchat – Mondays at 8pm ET
#mmchat – Mondays at 9pm ET
#socialchat – Mondays at 9pm ET
#pr20chat – Tuesdays at 8pm ET
#linkedinchat – Tuesday at 8pm ET
#smbiz – Tuesdays at 8pm ET
#smmanners – Tuesdays at 10pm ET
#brandchat – Wednesdays at 11am ET
#smchat – Wednesdays at 1pm ET
#CmgrChat – Wednesdays at 2pm ET
#wjchat – Wednesdays at 8pm ET
#pinchat – Wednesdays at 9pm ET
#SEOChat – Thursdays at 1pm ET
#BWEchat – Thursdays at 2pm ET

20. Hosting your own chat will take you to stellar levels of mass,
drawing planets with moons and satellites into orbit around
your brand.
Expertise
Influence
Trust

21. Hosting your own chat will take you to stellar levels of mass,
drawing planets with moons and satellites into orbit around
your brand.
Expertise
Influence
Trust
Authority

23. The community you create around your twitter
chat has the collective social mass of an entire
solar system.

24. The community you create around your twitter
chat has the collective social mass of an entire
solar system.
You have created a tightly focused, qualified micro
community within Twitter that has an active passion for your
topic and trust in your brand.

25. Maintaining and Growing Community

26. Maintaining and Growing Community
Content Engine

27. Maintaining and Growing Community
Content Engine
Blogging inspiration. Use discussion topics, participant
questions and comments for your blog posts

28. Maintaining and Growing Community
Content Engine
Blogging inspiration. Use discussion topics, participant
questions and comments for your blog posts
Guest blogger recruitment. Tap your guests and
participants as guest writers on your blog

29. Maintaining and Growing Community
Content Engine
Blogging inspiration. Use discussion topics, participant
questions and comments for your blog posts
Guest blogger recruitment. Tap your guests and
participants as guest writers on your blog
External Promotions

30. Maintaining and Growing Community
Content Engine
Blogging inspiration. Use discussion topics, participant
questions and comments for your blog posts
Guest blogger recruitment. Tap your guests and
participants as guest writers on your blog
External Promotions
Share links within chats

31. Maintaining and Growing Community
Content Engine
Blogging inspiration. Use discussion topics, participant
questions and comments for your blog posts
Guest blogger recruitment. Tap your guests and
participants as guest writers on your blog
External Promotions
Share links within chats
Maximize the hashtag

32. Maintaining and Growing Community
Content Engine
Blogging inspiration. Use discussion topics, participant
questions and comments for your blog posts
Guest blogger recruitment. Tap your guests and
participants as guest writers on your blog
External Promotions
Share links within chats
Maximize the hashtag
Train your community to check the hashtag on
off-days by sharing relevant links to blogs and
products

33. Maintaining and Growing Community
Content Engine
Blogging inspiration. Use discussion topics, participant
questions and comments for your blog posts
Guest blogger recruitment. Tap your guests and
participants as guest writers on your blog
External Promotions
Share links within chats
Maximize the hashtag
Train your community to check the hashtag on
off-days by sharing relevant links to blogs and
products
You can’t own a hashtag, but you can certainly
assert your dominance of it!

34. MstinsonRoss@firestartersocial.com
See you on #SocialChat: Mondays at
9pm US Eastern