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Rapid Product Design In The Wild

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Rapid Product Design In The Wild

  1. 1. Rapid product design in the wild Michele Ide-Smith
  2. 2. agilemanifesto.org
  3. 3. What makes you visit an exhibition stand at a conference?
  4. 4. agilemanifesto.org
  5. 5. Inspiration “By the time the product is “Marketing that itself ready, it will already have improves peoples lives.” established customers.” Bob Gilbreath Eric Ries
  6. 6. “We wanted to make sure we were getting customer feedback as we worked so that we were never working on anything that wasn’t valued by the customer.” Nordstrom Innovation Lab: Sunglasses iPad App
  7. 7. Hypothesis: Oracle Developers & Database Administrators need a better way to source control their database schemas >70% interest – develop a tool a.s.a.p.
  8. 8. 9 (mini) sprints, 3 days, 1 prototype
  9. 9. Making our processes transparent
  10. 10. 25 feedback sessions with users
  11. 11. Paper prototyping Lo-fi prototypes are feedback and easytoto change Easy to get quick and quick change before you commit to code
  12. 12. People returned to see personas and a talking point! Helped build the feedback we had gathered throughout the conference
  13. 13. The Empathy Map helped us understand customer needs
  14. 14. Creating an ‘affinity map’ helped to quickly analyse feedback about features
  15. 15. Sketching out processes and environments identified real-world scenarios and pain points
  16. 16. It’s all about communication…
  17. 17. …and collaboration
  18. 18. Feedback went directly into the HTML/CSS prototype, using Twitter Bootstrap
  19. 19. How have we kept the conversation going?
  20. 20. Surveys to test hypotheses
  21. 21. Releasing functionality early and getting feedback
  22. 22. Interviews and remote usability testing on prototype
  23. 23. Testing the prototype “The live lab was a wonderful idea. I enjoyed participating in it and can't wait to see the finished product. Let me know if you need a beta tester.” Christoph Ruepprich, Oracle Developer
  24. 24. Michele Ide-Smith User Experience Specialist Red Gate e: michele.ide-smith@red-gate.com @micheleidesmith b: ux.red-gate.com www.ide-smith.co.uk Questions?
  25. 25. Thank you for listening More information: Case Study: ux.red-gate.com/running-a-live-lab-at-a-tradeshow Live Blog: allthingsoracle.com/red-gate-live-lab-source-control-for-oracle Live Lab video: http://play.buto.tv/9wQYs References: Lean Startup: http://theleanstartup.com Nordstrum Innovation Lab video: www.youtube.com/watch?v=szr0ezLyQHY The Next Evolution of Marketing: www.marketingwithmeaning.com/the-book/ Affinity Map: http://www.gogamestorm.com/?p=337 Empathy Map: http://www.gogamestorm.com/?p=42
  26. 26. Image Credits Desert: Kevin.Cochran http://www.flickr.com/photos/kevincochran/4276052636 Nordstrom building: Prayitno http://www.flickr.com/photos/34128007@N04/5279860498 Test tubes: Paigggeyy http://www.flickr.com/photos/paigggeyy/5533236567

Editor's Notes

  • How we designed the stand, inclusion of the sprint board

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