Finding the "Right" Users

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I gave this talk at Lean Startup Machine Palo Alto. Lean Startup Machine is a metrics-driven startup competition where teams learn to identify the key risks in their business model through hands-on mentorship and our framework of tools.

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Finding the "Right" Users

  1. 1. Finding the “Right” Users Diane Loviglio User Experience Researcher Lean Startup Machine Jan 2012
  2. 2. Architecture & Anthropology Startup Founder UX Researcher Startup Mentor
  3. 3. Study on Bill Splitters
  4. 4. What do we want to know? is age a significant factor for our user base? would young couples, living together use our service? how are people splitting bills now? other services? paper? spreadsheet? I’ll get you this time, you get me next time? when and where do they split the bills? once a month? every time a bill comes in? at restaurants? in their living rooms? how many people do they split bills with on a regular basis?
  5. 5. Write a screener to recruit them.
  6. 6. How did you find people to take the screener? go where they are online personal connections tweets with competitors hashtag specific social networks craigslist volunteers (last resort) go where they are in real life lounges in dorm rooms outside restaurants friends
  7. 7. How do you pick the right responders? variety
  8. 8. Study on Web Developers
  9. 9. What do we want to know? how many apps or websites do they build a year? what tools do they use? how many people are on their team? what type of analytics do they care about? why do they develop for the platform they do? what type of documentation do they use?
  10. 10. Write a screener to recruit them.
  11. 11. How did you find people to take the screener? go where they are online email personal connections tweet with #mozilla #HTML5 #apps send it to other devs to pass around
  12. 12. How do you pick the right responders?small game shop music app30 people 3 peoplebay area bay areaFacebook, now iOS iOS social app 3 people distributed team iOS, Androidutility app utility appHTML5 dev & designer designerfreelancer freelancerUK seattleFacebook, iOS, Android iOS
  13. 13. Finding the “Right” Users @dianeloviglio User Experience Researcher

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