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Rapid product design in the wild! 
Agile Iceland 2014! 
Michele Ide-Smith | @micheleidesmith
Red Gate makes tooling for .NET, SQL and 
Oracle databases @micheleidesmith
“To 
make 
excellent 
products 
that 
truly 
understand 
our 
users’ 
contexts, 
we 
must 
look 
further, 
and 
inves:gate...
agilemanifesto.org @micheleidesmith
What makes you visit an exhibition stand 
at a conference? @@micheleidesmith 
micheleidesmith
agilemanifesto.org @micheleidesmith
“By the time the product is ! “Marketing that itself ! 
ready, it will already have! improves peoples lives.”! 
establishe...
“We wanted to make sure we were getting customer 
feedback as we worked so that we were never working on 
anything that wa...
“if you’ve struggled to figure out how UX design can 
work in an Agile environment, Lean UX can help.” 
Jeff Gothelf, auth...
! 
• Continuous discovery! 
• Shared understanding! 
• GOOB (Get Out Of the Building)! 
• Externalising your work 
@michel...
Hypothesis: Oracle Developers & DBAs need a 
better way to source control their database schemas ! 
>70% interest – develo...
9 (mini) sprints, 3 days, 1 prototype 
@micheleidesmith
Making our processes transparent 
@micheleidesmith
25 feedback sessions with users 
@micheleidesmith
Paper prototyping 
Lo-fi prototypes Easy to are get quick feedback and and easy quick to to change 
change 
before you com...
Feedback went directly into the HTML/CSS 
prototype, using Twitter Bootstrap @micheleidesmith
Helped build personas People returned to see the feeanddb aa taclkki ng point! 
throughout the conference @micheleidesmith
The Empathy Map helped us understand 
customer needs @micheleidesmith
We fixed pain points and learned about 
customer needs continuously @micheleidesmith
Sketching out processes and environments 
identified real-world scenarios and pain points 
@micheleidesmith
It’s was all about communication… 
@micheleidesmith
…and collaboration 
@micheleidesmith
Keep the conversation going @micheleidesmith
Surveys to test hypotheses @micheleidesmith
Remote usability testing and interviews @micheleidesmith
Releasing functionality early and 
getting feedback @micheleidesmith
“Source Control for Oracle is a huge time saver… It 
doesn't remove the need to version control, but it takes 
the tedious...
Testing the prototype 
“The live lab was a wonderful idea. I enjoyed 
participating in it and can't wait to see the finish...
We worked collaboratively, as a 
‘balanced’ team. @micheleidesmith 
30
31 
We made great things happen! 
@micheleidesmith
October 2013 - I joined the University of Cambridge 
and Lean UX principles were introduced @micheleidesmith
The team collaborated on user research and 
design @micheleidesmith
But I noticed a few things weren’t 
going so well… 
@micheleidesmith
www. s l i d e s h a r e . n e t / b i l l w s c o t t / 
antipatterns-that-stifle-lean-ux-teams 
35 
Hat tip to @billwsco...
Too many cooks. Keep the team small to 
ensure collaboration and team focus. @micheleidesmith 
36
Tribalism. Boundaries between separate 
functions start to creep back into the team. @micheleidesmith 
37
Going dark. Sometimes you need to work alone. 
But not at the expense of team collaboration. @micheleidesmith 
38
! 
• Continuous discovery! 
• Shared understanding! 
• GOOB (Get Out Of the Building)! 
• Externalising your work 
@michel...
Continuous discovery 
@micheleidesmith
Shared understanding 
@micheleidesmith
Getting out of the building 
@micheleidesmith
Helped build personas Externalising your work and a talking point! 
@micheleidesmith
Michele Ide-Smith! 
Design Team Manager! 
University of Cambridge! 
! 
@micheleidesmith 
Questions? 
Thank you! 
@michelei...
Flickr User Image Credits ! 
! 
Kevin.Cochran: http://www.flickr.com/photos/kevincochran/4276052636! 
Wonderlane: http://w...
Rapid Product Design in the Wild - Agile Iceland
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Rapid Product Design in the Wild - Agile Iceland

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A version of my Rapid Product Design in the Wild talk at Agile Iceland 2014. http://www.agileisland.is

How do you know you're developing the right product? This talk will help you think creatively about how to do customer development using Agile and Lean User Experience methods. I share what we learnt about using rapid, iterative prototyping techniques to develop a minimum viable product at a software conference.

In August 2012 we attended Kscope, a conference for Oracle developers. Instead of doing the usual product demonstrations, we turned our stand into a live lab and took Agile development processes out of the office and in front of our customers. Our stand included an area for customer research, a Kanban board and information radiators in the form of a whiteboard, blank wall and a large digital screen. Over 3 days we ran 9 sprints and conducted 25 customer interviews, using a paper prototype to get feedback. We collected invaluable information about our customers' development environments, how they work with their teams, their processes, tasks and pain points. By the end of the conference my colleague had developed an interactive HTML/CSS prototype which potential customers could evaluate. The team went through several rapid build-measure-learn cycles to improve our product concept and validate the market need.

Opening up our development process at a trade show provided visitors to the stand with an opportunity to experience Agile and Lean methods first-hand.

Published in: Technology

Rapid Product Design in the Wild - Agile Iceland

  1. 1. Rapid product design in the wild! Agile Iceland 2014! Michele Ide-Smith | @micheleidesmith
  2. 2. Red Gate makes tooling for .NET, SQL and Oracle databases @micheleidesmith
  3. 3. “To make excellent products that truly understand our users’ contexts, we must look further, and inves:gate context first-­‐hand” Cennydd Bowles! @micheleidesmith
  4. 4. agilemanifesto.org @micheleidesmith
  5. 5. What makes you visit an exhibition stand at a conference? @@micheleidesmith micheleidesmith
  6. 6. agilemanifesto.org @micheleidesmith
  7. 7. “By the time the product is ! “Marketing that itself ! ready, it will already have! improves peoples lives.”! established customers.”! ! Bob Gilbreath! Eric Ries @micheleidesmith
  8. 8. “We wanted to make sure we were getting customer feedback as we worked so that we were never working on anything that wasn’t valued by the customer.”! Nordstrom Innovation Lab @micheleidesmith
  9. 9. “if you’ve struggled to figure out how UX design can work in an Agile environment, Lean UX can help.” Jeff Gothelf, author of Lean UX @micheleidesmith
  10. 10. ! • Continuous discovery! • Shared understanding! • GOOB (Get Out Of the Building)! • Externalising your work @micheleidesmith Lean UX principles we followed
  11. 11. Hypothesis: Oracle Developers & DBAs need a better way to source control their database schemas ! >70% interest – develop a tool a.s.a.p.! @micheleidesmith
  12. 12. 9 (mini) sprints, 3 days, 1 prototype @micheleidesmith
  13. 13. Making our processes transparent @micheleidesmith
  14. 14. 25 feedback sessions with users @micheleidesmith
  15. 15. Paper prototyping Lo-fi prototypes Easy to are get quick feedback and and easy quick to to change change before you commit to code! @micheleidesmith
  16. 16. Feedback went directly into the HTML/CSS prototype, using Twitter Bootstrap @micheleidesmith
  17. 17. Helped build personas People returned to see the feeanddb aa taclkki ng point! throughout the conference @micheleidesmith
  18. 18. The Empathy Map helped us understand customer needs @micheleidesmith
  19. 19. We fixed pain points and learned about customer needs continuously @micheleidesmith
  20. 20. Sketching out processes and environments identified real-world scenarios and pain points @micheleidesmith
  21. 21. It’s was all about communication… @micheleidesmith
  22. 22. …and collaboration @micheleidesmith
  23. 23. Keep the conversation going @micheleidesmith
  24. 24. Surveys to test hypotheses @micheleidesmith
  25. 25. Remote usability testing and interviews @micheleidesmith
  26. 26. Releasing functionality early and getting feedback @micheleidesmith
  27. 27. “Source Control for Oracle is a huge time saver… It doesn't remove the need to version control, but it takes the tedious steps out of the picture. I am blown away! “! Lewis Cunningham, Oracle ACE Director @micheleidesmith
  28. 28. Testing the prototype “The live lab was a wonderful idea. I enjoyed participating in it and can't wait to see the finished product. Let me know if you need a beta tester.”! Christoph Ruepprich, Oracle Developer @micheleidesmith
  29. 29. We worked collaboratively, as a ‘balanced’ team. @micheleidesmith 30
  30. 30. 31 We made great things happen! @micheleidesmith
  31. 31. October 2013 - I joined the University of Cambridge and Lean UX principles were introduced @micheleidesmith
  32. 32. The team collaborated on user research and design @micheleidesmith
  33. 33. But I noticed a few things weren’t going so well… @micheleidesmith
  34. 34. www. s l i d e s h a r e . n e t / b i l l w s c o t t / antipatterns-that-stifle-lean-ux-teams 35 Hat tip to @billwscott Beware Lean UX anti-patterns! @micheleidesmith
  35. 35. Too many cooks. Keep the team small to ensure collaboration and team focus. @micheleidesmith 36
  36. 36. Tribalism. Boundaries between separate functions start to creep back into the team. @micheleidesmith 37
  37. 37. Going dark. Sometimes you need to work alone. But not at the expense of team collaboration. @micheleidesmith 38
  38. 38. ! • Continuous discovery! • Shared understanding! • GOOB (Get Out Of the Building)! • Externalising your work @micheleidesmith Lean UX principles we followed
  39. 39. Continuous discovery @micheleidesmith
  40. 40. Shared understanding @micheleidesmith
  41. 41. Getting out of the building @micheleidesmith
  42. 42. Helped build personas Externalising your work and a talking point! @micheleidesmith
  43. 43. Michele Ide-Smith! Design Team Manager! University of Cambridge! ! @micheleidesmith Questions? Thank you! @micheleidesmith
  44. 44. Flickr User Image Credits ! ! Kevin.Cochran: http://www.flickr.com/photos/kevincochran/4276052636! Wonderlane: http://www.flickr.com/photos/wonderlane/2907868429! Prayitno: http://www.flickr.com/photos/34128007@N04/5279860498! Paigggeyy: http://www.flickr.com/photos/paigggeyy/5533236567! Lolly man: https://www.flickr.com/photos/lollyman/4424552903! Lolly man: https://www.flickr.com/photos/lollyman/4424553767! Notix: https://www.flickr.com/photos/notix/383037676! Kaptain Kobold: http://www.flickr.com/photos/kaptainkobold/5181464194! Nur Hussein https://www.flickr.com/photos/nhussein/3863456505! Dave Ware: https://www.flickr.com/photos/brickwares/3899001922! mac_filko: https://www.flickr.com/photos/mac_filko/5471039165! Chris: https://www.flickr.com/photos/oblongpictures/5250948891! @micheleidesmith

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