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We Are All UX Designers!

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A workshop for the Cam Creative Meetup group on 27 August 2014 which I ran with Anusha Iyer. The aim of the workshop was to give participants an understanding of how they could influence the UX design process. Only a few participants in the workshop were UX Designers, the rest of the group was made up of graphic/visual designers, web designers, developers, marketers and writers.

We gave participants a design problem and persona and they had just over an hour to come up with a design solution using the design studio (or design charrette) method.

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We Are All UX Designers!

  1. 1. We’re All UX Designers!! Michele Ide-Smith & Anusha Iyer Cam Creative, August 2014
  2. 2. Hello @camcreatives! ! We’re on Twitter! ! @micheleidesmith @anushaiyer
  3. 3. What is User Experience?
  4. 4. "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products. ! - Nielsen Norman Group
  5. 5. “I invented the term because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with the system.” Don Norman
  6. 6. It’s not just about User Interface!
  7. 7. “What’s more important than process is mindset. And when it comes to interaction design, that mindset is having empathy for and understanding your users, and creating something great for them.” ! – Peter Merholz
  8. 8. Discovery: user research methods •Interviews •Contextual observation (ethnography) •Usability testing •Card sorting •Surveys •Analytics
  9. 9. Stories, in the form of personas and scenarios, help others to understand and empathise with the needs of users
  10. 10. Want to know more?
  11. 11. “Design thinking is about creating a multipolar experience in which everyone has the opportunity to participate in the conversation.” - Tim Brown, IDEO
  12. 12. DESIGN STUDIO
  13. 13. What is a Design Studio? •A collaborative approach which helps teams to generate lots of design ideas quickly and refine a design solution together •A way to explore, and gain a shared understanding of, users’ problems •Fun!
  14. 14. Who takes part? A design studio works best when you invite a wide range of people with different skills including designers, developers, project managers, product managers, marketing, sales, customer support
  15. 15. How does it work? 1.Explore the design problem 2.Ideation and sketching (individually) 3.Present design ideas to the group 4.Review and critique design ideas 5.Iterate and refine design concept (group) 6.Pitch design concepts
  16. 16. Meet Joanna and her family
  17. 17. Each year 30-50% of the food produced in the world is thrown out. ! Joanna feels frustrated about food waste. She is a busy, working Mum and wants to do something positive to reduce her family’s food waste to a minimum. ! Design a solution which helps Joanna and her family to reduce her family’s food waste each week.
  18. 18. Get yourselves into groups
  19. 19. Keep to time!
  20. 20. #1 - Explore the design problem • Read the design problem and persona •Think about how to solve the persona’s problem and pain points 5 minutes
  21. 21. #2 - Individual ideation / sketching •Sketch as many design ideas as possible 10 minutes
  22. 22. #3 - Present back to your group • Explain your design ideas and how they solve the design problem and persona’s pain points ! ! ! 10 minutes
  23. 23. #4 - Critique the designs • Review all the designs •Which ones are worth taking forward? •Don’t be precious! They’re just sketches… ! 15 minutes
  24. 24. #5 - Refine the designs together • Working in your group, take the best ideas and refine them •Nominate someone to sketch the new design ! 15 minutes
  25. 25. #6 - Pitch! • Pitch your design concept •Tell a story about how the design solves the user’s problem and pain points ! 15 minutes
  26. 26. Let’s recap… •Diverge and generate lots of design ideas quickly - good for concept generation •Converge on the best designs •Helps the team explore a problem space and buy into designs early on •Focuses on solving users’ problems
  27. 27. Thank you to our sponsors: Hiring at http://www.jagex.com/careers/jobs/
  28. 28. Any questions? ! Thank you :)

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