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Rapid Product Design in the Wild


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A version of my talk 'Rapid Product Design in the Wild' that I gave at GOTO Zurich (#GOTOzrh) on 10th April 2013 in the UX track.

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Rapid Product Design in the Wild

  1. 1. Rapid product design in the wildMichele Ide-Smith @micheleidesmith
  2. 2. How do people use your application?
  3. 3. Who are they with?
  4. 4. “To make excellent products that truly understand ourusers’ contexts, we must look further, and investigatecontext first-hand” Cennydd Bowles
  5. 5. Red Gate makes database and .NET tooling
  6. 6.
  7. 7. What makes you visit an exhibition standat a conference?
  8. 8.
  9. 9. “By the time the product is “Marketing that itselfready, it will already have improves peoples lives.”established customers.” Bob GilbreathEric Ries
  10. 10. “We wanted to make sure we were getting customerfeedback as we worked so that we were never workingon anything that wasn’t valued by the customer.”Nordstrom Innovation Lab: Sunglasses iPad App
  11. 11. Some principles: • Continuous discovery • Shared understanding • GOOB (Get Out Of the Building) • Externalising your work“if you’ve struggled to figure out how UX design canwork in an Agile environment, Lean UX can help.”Jeff Gothelf, author of Lean UX
  12. 12. Hypothesis:Oracle Developers & DBAs need a better way tosource control their database schemas>70% interest – develop a tool a.s.a.p.
  13. 13. Let’s watch a short video about the case study
  14. 14. 9 (mini) sprints, 3 days, 1 prototype
  15. 15. Making our processes transparent
  16. 16. 25 feedback sessions with users
  17. 17. Paper prototypingLo-fi prototypes are feedback and easytoto change Easy to get quick and quick changebefore you commit to code
  18. 18. People returned to see personas and a talking point! Helped build the feedback we hadgathered throughout the conference
  19. 19. The Empathy Map helped us understandcustomer needs
  20. 20. Creating an ‘affinity map’ helped to quicklyanalyse feedback about features
  21. 21. Sketching out processes and environmentsidentified real-world scenarios and pain points
  22. 22. It’s all about communication…
  23. 23. …and collaboration
  24. 24. Feedback went directly into the HTML/CSSprototype, using Twitter Bootstrap
  25. 25. Keep the conversation going
  26. 26. Surveys to test hypotheses
  27. 27. Interviews and remote usability testing on prototype
  28. 28. Releasing functionality early and getting feedback
  29. 29. Testing the prototype“The live lab was a wonderful idea. I enjoyedparticipating in it and cant wait to see the finishedproduct. Let me know if you need a beta tester.”Christoph Ruepprich, Oracle Developer
  30. 30. Michele Ide-SmithUser Experience SpecialistRed Gate Softwaree: @micheleidesmithb:
  31. 31. Thank you for listeningMore With Context: Startup: http://theleanstartup.comNordstrum Innovation Lab video: Next Evolution of Marketing: UX Book: http://www.leanuxbook.comAffinity Map: Map:
  32. 32. Image CreditsDesert: Kevin.Cochran texting: Oso with Grandpa’s iPad: Jo Shlabotnik Developers working at Magenic in San Francisco: Wonderlane
  33. 33. Image CreditsQuadrupedal ipad stand: building: Prayitno tubes: Paigggeyy