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Rapid Product Design in the Wild

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Rapid Product Design in the Wild

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A case study of developing a prototype for a software tool and getting customer feedback in 3 days at a tradeshow. I've written a blog post about this project here: http://ux.red-gate.com/running-a-live-lab-at-a-tradeshow.

A case study of developing a prototype for a software tool and getting customer feedback in 3 days at a tradeshow. I've written a blog post about this project here: http://ux.red-gate.com/running-a-live-lab-at-a-tradeshow.

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Rapid Product Design in the Wild

  1. 1. Rapid product design in the wild Michele Ide-Smith & James Murtagh
  2. 2. Michele Ide-Smith James Murtagh UX Specialist Product Marketing Manager
  3. 3. agilemanifesto.org
  4. 4. What makes you visit an exhibition stand at a conference?
  5. 5. agilemanifesto.org
  6. 6. Inspiration “By the time the product is “Marketing that itself ready, it will already have improves peoples lives.” established customers.” Bob Gilbreath Eric Ries
  7. 7. “We wanted to make sure we were getting customer feedback as we worked so that we were never working on anything that wasn’t valued by the customer.” Nordstrom Innovation Lab: Sunglasses iPad App
  8. 8. Hypothesis: Oracle Developers & DBAs need a better way to source control their database schemas >70% interest – develop a tool a.s.a.p.
  9. 9. 9 (mini) sprints, 3 days, 1 prototype
  10. 10. Making our processes transparent
  11. 11. 25 feedback sessions with users
  12. 12. Paper prototyping Paper prototypesget feedback and quick to change Easy to are quick and easy to change before you commit to code
  13. 13. People returned to see personas and a talking point! Helped build the feedback we had gathered throughout the conference
  14. 14. The Empathy Map helped us understand customer needs
  15. 15. Creating an ‘affinity map’ helped to quickly analyse feedback about features
  16. 16. Sketching out processes and environments identified real-world scenarios and pain points
  17. 17. It’s all about communication…
  18. 18. …and collaboration
  19. 19. Feedback went directly into the HTML/CSS prototype, using Twitter Bootstrap
  20. 20. Testing the prototype “The live lab was a wonderful idea. I enjoyed participating in it and can't wait to see the finished product. Let me know if you need a beta tester.” Christoph Ruepprich, Oracle Developer
  21. 21. Questions?
  22. 22. Thank you for listening More information: http://www.red-gate.com/source-control-for-oracle http://ux.red-gate.com/running-a-live-lab-at-a-tradeshow Video: http://play.buto.tv/9wQYs References: Lean Startup: http://theleanstartup.com Nordstrum Innovation Lab video: www.youtube.com/watch?v=szr0ezLyQHY The Next Evolution of Marketing: www.marketingwithmeaning.com/the-book/ Affinity Map: http://www.gogamestorm.com/?p=337 Empathy Map: http://www.gogamestorm.com/?p=42
  23. 23. Image Credits Desert: Kevin.Cochran http://www.flickr.com/photos/kevincochran/4276052636 Nordstrom building: Prayitno http://www.flickr.com/photos/34128007@N04/5279860498 Test tubes: Paigggeyy http://www.flickr.com/photos/paigggeyy/5533236567

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