My publication plan for my music magazine

1. Publication plan
By: Mia Jones

2. Name
• My dance music magazine is going to be
entitled, 'Euphoria’. I decided to choose
this name because the definition of the
word, ‘Euphoria’ is, ‘A feeling of great
happiness or well being’. And this is
exactly what I want my magazine to do to
my target audience, make the magazine
bring them happiness and I also think
dance music creates euphoria and I think
this word overall fits perfectly with the
genre of dance music.

3. Price
• The price of music magazine is going to be,
£1.99. Although my poll junkie showed that
most people wanted the magazine to be
priced at £1, I think that it is obvious they are
going to choose the lowest price therefor I
decided to price the magazine at, £1.99. I
thought this price was more reasonable for a
music magazine and is not to low that people
will think the quality of the magazine is poor.

4. Positioning Statement
• My positioning statement will be: ‘Back by dope
demand’. I have chosen this statement because of
the following reasons:
• Its uses jargon that is suitable for my target
audience by using the word ‘dope’ which is
another word for great or good.
• It is also the name of a dance song by King Bee.
• It shows that dance music is back and has an
appealing impact because of it shortness.
• Overall I think that it sounds successful.

5. Distribution
• My Music magazine will be sold at local
Franchises such as supermarkets including,
Sainsbury's, Asda, Morrisons and Tesco. I think
this will improve the music magazines
popularity because the magazine will be sold
to a wide customer base, which would
increase the magazines revenue.

6. Frequency of publication
• The music magazine will be sold once every two
weeks in order for new gossip and news on dance
music and inspiration to be collected for each
magazine to include. I think that this is the
perfect amount of time for each magazine to
include interesting information and it is also
affordable for customers in comparison for the
magazine coming out every week. More
customers are likely to collect the music
magazine if it is brought out less frequently
because it is cheaper.

7. Rationale
• The aims of the magazine are to:
• Stand out to its target audience.
• Included interesting images and information.
• Become a popular music magazine in general.
• Look appealing and include special features such
as quizzes or giveaways for the customers.
• Have a successful composition for example, not
to plane and not to busy to the readers eye.
• Make the font easy to read and include clear
pictures.

8. Style, layout and colour
• Style: The magazine will include graphology of dance
related objects such as DJ decks and headphones in order
to appeal to the target audience of Dance enthusiasts. It
will also include a variety of different san and serif fonts in
order to be clear and interesting to read.
• Layout: Their will be a cover page with a picture of an
action shot of a model remixing dance music using the
correct equipment. There will then be a contents page and
a double page spread that will include graphology and
interesting text.
• Colour: The colour will be presented by not including much
of the ‘pop’ colors such as purple and pink for example
which are stereotypically aimed at little girls. It will include
subtle colors such as green and red.

9. Regular content
• The regular content that will always be on
every issue of my music magazine will be the,
Mast head, menu strip and price. The mast
head will always be entitled, ‘Euphoria’, the
menu strip will always say, ‘The ultimate
dance magazine’ and the price will always be
£1.99.

10. Featured content
• Features that are going to change every on every magazine
inlcude:
• Anchorage
• Graphic feature
• Feature article photograph
• Headline
• Kicker
• Header
• Selling line
• Cover line
• Menu strip
• Issue number