3. Background Details
• First published in July 2011.
• Launched with a print run of 200,000.
• Launch was supported by many large
companies such as Universal Music, Tesco's,
Asda, Boohoo and So Fragrances.
• The magazine has 68 pages in each issue.
• It focuses only on pop music and current and
upcoming artists in the charts.
4. The colour scheme is
always bright, bubbly
and fun to reflect the
TA.
The main image features
upcoming artists in the charts
such as The Wanted. The poses
are fun like the target audience.
Contains extras such as posters
of pop artists that would
regularly feature in the
magazine, for the audience who
idolise them and would put
them up on their walls.
5. Background Details
• The magazine has only been around for 2 years, but
has achieved great success with many large
companies fighting for advertisement space in the
magazine.
• The website had over 300,000 views in the first 2
months of the magazine launch.
• Siobhan Galvin who is the publisher of We Love
Pop, said: "It is fantastic to see such a strong set of
results for the magazine and we anticipate similarly
robust figures for future issues.”
6. We love pop! Today
• Issued weekly
• Costs £2.99 per issue
• Consists of 68 pages of A4 on glossy, full colour
paper.
• Standard magazine layout, combining images with
snippets of text.
• Has its own website: www.welovepopmag.co.uk
• Features full colour articles that combine text and
image for a more visually appealing look.
8. Target Audience
•
•
•
•
•
•
13-15 year old girls
100% female audience
Girly, fun and bubbly teen that loves gossip
Idolise pop artists
Interested in shopping, fashion and makeup
Love music but would keep changing their mind
about favourite artists, but would still stay loyal
to the artists that feature in the mag.
9.
10. Content
• Content is devoted more to gossip than the
music itself. It is visual and image-heavy.
• It features quizzes, posters, games, fashion tips
and boy tips.
• The articles are mostly gossip interviews asking
about the artists personal life rather than the
music.
• Artists that commonly feature are Rihanna,
Little Mix, One Direction and Justin Bieber.
• The Magazine offers free gifts such as make up
pallets.
11.
12. Style
•We Pop is very visual and image heavy. Each
page contains a variety of images that a
presented in quirky layouts.
•It features bright and bold colours which
make the magazine stand out. Pink and Blue
feature the most in the magazine along with
other bright and bold colours which reflect the
personality of its target audience. It also clearly
shows the gender of the TA
13. Bright pinks and blue
feature regularly.
Content is mostly
gossip about the
most popular
pop artists.
Magazine is visual
and image-heavy.
14. Mode of Address
• Casual, abbreviated language that the TA
would use.
• Uses slang such as ‘OMG’ ‘Swaggy’ ‘Phowar’
• Tone of expression that would be used by a
young teenage girl is established throughout
• The language used creates a friendly feel for
the reader as if there talking to a close friend
or sister.
15. Abbreviation of ‘Bieber’.
A slang nickname. Makes
it seem friendly and
casual.
The link of the word
‘Swaggy’ to Justin Bieber
would only be
understood by fans. Uses
language that they would
use.
The word ‘LOL’ is
slang that is used by
many young fans.
16. Mode of Address Examples
• ‘BIEBS COMES CLEAN! The swaggy singer
reveals all inside’
• ‘LOL Direction. Funniest 1D pictures ever!’
• ‘OOOOH! Has Miley got a new boyf?’
• ‘Battle of the boyband cuties! Nathan V Niall’
• ‘Is Liam Payne 1D’s new bad boi? We
investigate…’
