2. Demographic
• NME magazine is targeted at young adults and
teenagers, so 16-25 year olds is NME’s
demographic.
• Lots of festivals where advertised suggesting
that their readers are young. Outgoing music
lovers that want to experience their favourite
music live.
• Targeted at both boys and girls, gender
neutral colours are used throughout the
features .
3. Spending bracket
• The contents of the magazine and the sort of
adverts that are placed suggests that NME
suspect their readers have quite a large
disposable income with adds for high quality
speakers, headphones and mobiles.
• Along with the 5 day festivals they are advertising
that cost up to £100 for a day pass, you can
assume that they themselves or their parents
would be willing to pay for their festival
experience.
4. Uses and gratifications
• Throughout the magazine NME are attempting to
get their readers closer to the people behind the
music, with interviews and special insight behind
the scenes of concerts.
• A music fanatics wildest dream would be to win
one of NME’s competitions to meet their
favourite performer.
• Seems to be a more grown up version of other
music magazines that are targeted at the same
demographic.
5. The readers
.I believe that they are targeting middle
class, young music lovers that want to not only
listen to music but experience it.
• People that are passionate about music but aren't
obsessed (obsession seems to be the main goal
with most teen pop mags)
• A grown-up informative magazine that gives you
all the up to date music information you need for
the modern trendy young adult
• Hipsters and people that are crazy about
alternative and indie rock.
