SlideShare a Scribd company logo
May 27-30, 2014
Congress Plaza Hotel & Convention Center
#MRMW
Organized by
Title Sponsor Gold Sponsors
Silver Sponsors
MRMW Chicago May 27-30, 2014 #MRMW
Workshop Sponsors
Association & Education Partners
Networking Reception
Sponsor
Event App
Partner
Media Partners
MRMW Chicago May 27-30, 2014 #MRMW
@AdvanisInsights
@AdvanisInsights
@AdvanisInsights
@AdvanisInsights
@AdvanisInsights
@AdvanisInsights
78%
61%
44%
34%
14%
16%
27% 36%
40%
69%
6% 11%
20%
27% 18%
13 to 17 18 to 24 25 to 44 45 to 64 65+
SMS
IVR
Web
@AdvanisInsights
@AdvanisInsights
1. Preferred response methods vary
considerably across respondents;
2. The Choice approach results in higher
response rates; and
3. The Choice approach ensures that results
are representative.
@AdvanisInsights
@AdvanisInsights
@AdvanisInsights
N = ~7,000 per month
@AdvanisInsights
@AdvanisInsights
@AdvanisInsights
Title Sponsor Gold Sponsors
Silver Sponsors
MRMW Chicago May 27-30, 2014 #MRMW
Workshop Sponsors
Association & Education Partners
Networking Reception
Sponsor
Event App
Partner
Media Partners
MRMW Chicago May 27-30, 2014 #MRMW
May 27-30, 2014
Congress Plaza Hotel & Convention Center
#MRMW
Organized by

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Multiple Choice Research - Advanis