November 5 & 6, 2014 
DoubleTree by Hilton Hotel Cape Town 
Upper Eastside, South Africa 
#MRMW 
Organized by
Title Sponsor Silver Sponsors Bag Sponsor 
Association & Media Partners 
#MRMW
Overcoming Technical and 
Infrastructure Challenges for 
Mobile Research in Africa 
MRMW Africa, Nov 6, 2014 Cape Town. 
Kanu Iroegbu 
Email Kanu.B.Iroegbu@gsk.com 
Mobile +2347063761409 
Tel +23413424936
Greetings 
Greetings from 
Lagos 
•Nigeria’s commercial capital 
& vibrant mega-city. 
Nigeria: 
•most populous country, 
& largest economy in Africa. 
Africa: 
Welcome to Africa, the rising 
continent.
Introduction – Changing Perception & Obvious Opportunities 
From– a starving, poor, 
disease ridden, fractured, 
war-torn, corrupt, dying 
mass of humanity 
To– dynamic, 
resilient 
entrepreneur, 
growing economies, 
expanding middle 
class
The Technical & Infrastructure Challenges in Snapshot 
Infrastructure Gaps & Insufficient 
Investment 
Inadequate broadband network 
development & Low Internet 
Access 
Poor quality and high cost of 
services 
Huge gaps in Telecom & ICT access 
between urban and rural areas 
Weak and Ineffective Regulatory 
Framework
Four Perspectives 
1. Bridging The Gap Of Limitations 
From Insufficient Network 
Coverage and Connectivity. 
2. Understanding What Optimal 
Mobile Research Design for Africa 
Should Include. 
3. Security Challenges in Protecting 
Mobile Research Assets - Men, 
Material, Machine in Africa. 
4. Technical Knowledge Gap: 
Maintaining Well Trained, 
Motivated and Properly Equipped 
Personnel.
Why Africa and Mobile Research? - Reasons for Focus 
Mobile subscription to exceed 635 million by the 
end of 2014; predicted to rise to around 930 
million by 2019 
Nigeria & South Africa: 
leading sub-Saharan 
countries in terms of mobile 
subscription numbers 
DRC, Uganda, 
Kenya: Following 
Nigeria and SA in 
mobile 
subscription
Dashboard - Why Africa and Mobile Research? 
350 
300 
250 
200 
150 
100 
50 
aaaaaa 
Mobile Subscription In Sub-Sahara 
Road Map 
635 700 760 820 870 930 
1000 
800 
600 
400 
200 
0 
2014 2015 2016 2017 2018 2019 
No. Of Subscribers 
Mobile Prepaid Suscription - 
99 98 
83 
105 
100 
95 
90 
85 
80 
75 
Nigeria Kenya South Africa 
% Subscription 
Internet Contribution To Africa' GDP 2013 
18 
300 
0 
2013 2025 
Billion USD 
Global Vs Africa Region Mobile Trafic 
10 
20 
25 
20 
15 
10 
5 
0 
Global mobile data trafic Africa region mobile data 
% Data Trafic trafic 
Source: ERICSSON MOBILITY REPORT APPENDIX http://www.ericsson.com/res/docs/2014/emr-june2014-regional-appendices-ssa.pdf
Nigeria an attractive market for Information Technology 
- Mr Peter Jack – Director General of NITDA 
Jack said people in Nigeria having mobile phones are much 
more than those having bank accounts. 
75 per cent of adults living in urban areas and 39 per cent of 
those living in rural areas have access to a pre-paid mobile 
phone. 
18 mobile money operators and 67,000 agents had registered 
in Nigeria since the recent inauguration of mobile money with 
an approximately one million subscribers 
Jack said, “Over 11 million transactions of over $600m have 
been conducted. 
While uptake had been initially slow, improving infrastructure, 
fine-tuning of legislation and increasing confidence in product 
by consumers is driving significant acceleration.”
The NITDA boss listed the objective of the nation’s 
recent local content policy to include: 
Increase the integration of ICTs across all sectors in a manner 
that supports the diversification of the economy while 
achieving job and wealth creation. 
Speed up the building out of communications infrastructure so 
that the whole nation has access to good quality and 
affordable, high-speed telecom and Internet services. 
Ensure that Nigerians have affordable and convenient access to 
devices and have the capacity to use them so every citizen can 
share in the benefits of ICT. 
Lower the barriers to entry and increase the participation of 
Nigerian companies in the ICT sector; and stimulate job 
creation in the industry. 
Source: Nigerian PUNCH Newspaper – 3rd November 2014
Dearth of Infrastructure but Huge Opportunity 
Large Hydropower Potential 
(only 7 % exploited so far) 
8% of Global Natural Gas 
Reserves 
Harnessing potential of 
renewable –bioenergy , 
hydro, solar, wind and 
geothermal 
Deepening regional 
Cooperation and integration 
1 
2 
3 
4 
Source: 7th Annual Meeting of Infrastructure Consortium for Africa; KEY MESSAGES FROM THE AU SUMMITS ON 
INFRASTRUCTURE DEVELOPMENT IN AFRICA , May 2011.
Bridging The Gap: Way Forward 
Poor energy supply inducing economic crisis & literal death of 
night economy 
Active sharing of both the physical and electronic components 
of the cell sites including radio, antenna etc 
Wide collocation strategy by mobile operators & ISP 
aggregating benefits for subscribers and operators. 
South African Energy Ministry seeking to cut the use of coal for 
electricity and building Africa’s two largest coal-fired power 
plants 
Nigeria recently ratified a Thirty-Year National Integrated 
Infrastructure Master Plan that would cost $3.05 trillion to 
execute – provide linkages in the infrastructure sector.
Understanding what Optional Mobile Research Design 
for Africa should include 
Energy challenges must be factored in and the fairly nascent 
infrastructural development in the design of mobile products 
for the region.. 
Development of telecommunications infrastructure for landline 
services for voice connections. 
Tailor Products to meet Africa’s unique infrastructural 
challenges and consumer behaviours 
Product offering must incorporate affordability, aspiration and 
originality 
Skills transfer or share 
Regional & sub-regional interconnection of ICT BROADBAND
Protecting Mobile Research Assets – Men, Material, Machine In 
Africa 
Partnering with stakeholders 
along the value chain 
African Union Peace and Security 
Council (AUPSC) mull special fund 
to fight terrorism. 
The region’s Counter terrorism 
successfully Contending against 
nefarious activities of insurgent 
groups, and addressing underlying 
grievances that feed extremism 
1 
2 
3 
Networks of video, acoustic, and other sensors can be 
deployed around Critical buildings and facilities such as 
power plants and communication centres for 
protection from potential terrorists. 
4
Technical Knowledge Gap: Maintaining Well Trained, Motivated And Properly 
Equipped Personnel 
Creation of an enabling environment that would encourage growth 
of ICT skills in the region 
Upturning our stock of graduates highly skewed towards the humanities and 
social sciences to students in science, technology, engineering and 
mathematics (STEM)
Conclusion 
 Signs of rising solid building 
block for mobile market 
research in the region. 
Technical and Infrastructure 
Challenges for Mobile 
Research in Africa significant 
opportunity for OEMs, 
Telephone operators, 
Researchers and end users. 
Together we will fight , 
overcome the challenges and 
harvest the gold.
Title Sponsor Silver Sponsors Bag Sponsor 
Association & Media Partners 
#MRMW
November 5 & 6, 2014 
DoubleTree by Hilton Hotel Cape Town 
Upper Eastside, South Africa 
#MRMW 
Organized by

Overcoming technical and infrastructure challenges for mobile research in Africa - GSK

  • 1.
    November 5 &6, 2014 DoubleTree by Hilton Hotel Cape Town Upper Eastside, South Africa #MRMW Organized by
  • 2.
    Title Sponsor SilverSponsors Bag Sponsor Association & Media Partners #MRMW
  • 3.
    Overcoming Technical and Infrastructure Challenges for Mobile Research in Africa MRMW Africa, Nov 6, 2014 Cape Town. Kanu Iroegbu Email Kanu.B.Iroegbu@gsk.com Mobile +2347063761409 Tel +23413424936
  • 4.
    Greetings Greetings from Lagos •Nigeria’s commercial capital & vibrant mega-city. Nigeria: •most populous country, & largest economy in Africa. Africa: Welcome to Africa, the rising continent.
  • 5.
    Introduction – ChangingPerception & Obvious Opportunities From– a starving, poor, disease ridden, fractured, war-torn, corrupt, dying mass of humanity To– dynamic, resilient entrepreneur, growing economies, expanding middle class
  • 6.
    The Technical &Infrastructure Challenges in Snapshot Infrastructure Gaps & Insufficient Investment Inadequate broadband network development & Low Internet Access Poor quality and high cost of services Huge gaps in Telecom & ICT access between urban and rural areas Weak and Ineffective Regulatory Framework
  • 7.
    Four Perspectives 1.Bridging The Gap Of Limitations From Insufficient Network Coverage and Connectivity. 2. Understanding What Optimal Mobile Research Design for Africa Should Include. 3. Security Challenges in Protecting Mobile Research Assets - Men, Material, Machine in Africa. 4. Technical Knowledge Gap: Maintaining Well Trained, Motivated and Properly Equipped Personnel.
  • 8.
    Why Africa andMobile Research? - Reasons for Focus Mobile subscription to exceed 635 million by the end of 2014; predicted to rise to around 930 million by 2019 Nigeria & South Africa: leading sub-Saharan countries in terms of mobile subscription numbers DRC, Uganda, Kenya: Following Nigeria and SA in mobile subscription
  • 9.
    Dashboard - WhyAfrica and Mobile Research? 350 300 250 200 150 100 50 aaaaaa Mobile Subscription In Sub-Sahara Road Map 635 700 760 820 870 930 1000 800 600 400 200 0 2014 2015 2016 2017 2018 2019 No. Of Subscribers Mobile Prepaid Suscription - 99 98 83 105 100 95 90 85 80 75 Nigeria Kenya South Africa % Subscription Internet Contribution To Africa' GDP 2013 18 300 0 2013 2025 Billion USD Global Vs Africa Region Mobile Trafic 10 20 25 20 15 10 5 0 Global mobile data trafic Africa region mobile data % Data Trafic trafic Source: ERICSSON MOBILITY REPORT APPENDIX http://www.ericsson.com/res/docs/2014/emr-june2014-regional-appendices-ssa.pdf
  • 10.
    Nigeria an attractivemarket for Information Technology - Mr Peter Jack – Director General of NITDA Jack said people in Nigeria having mobile phones are much more than those having bank accounts. 75 per cent of adults living in urban areas and 39 per cent of those living in rural areas have access to a pre-paid mobile phone. 18 mobile money operators and 67,000 agents had registered in Nigeria since the recent inauguration of mobile money with an approximately one million subscribers Jack said, “Over 11 million transactions of over $600m have been conducted. While uptake had been initially slow, improving infrastructure, fine-tuning of legislation and increasing confidence in product by consumers is driving significant acceleration.”
  • 11.
    The NITDA bosslisted the objective of the nation’s recent local content policy to include: Increase the integration of ICTs across all sectors in a manner that supports the diversification of the economy while achieving job and wealth creation. Speed up the building out of communications infrastructure so that the whole nation has access to good quality and affordable, high-speed telecom and Internet services. Ensure that Nigerians have affordable and convenient access to devices and have the capacity to use them so every citizen can share in the benefits of ICT. Lower the barriers to entry and increase the participation of Nigerian companies in the ICT sector; and stimulate job creation in the industry. Source: Nigerian PUNCH Newspaper – 3rd November 2014
  • 12.
    Dearth of Infrastructurebut Huge Opportunity Large Hydropower Potential (only 7 % exploited so far) 8% of Global Natural Gas Reserves Harnessing potential of renewable –bioenergy , hydro, solar, wind and geothermal Deepening regional Cooperation and integration 1 2 3 4 Source: 7th Annual Meeting of Infrastructure Consortium for Africa; KEY MESSAGES FROM THE AU SUMMITS ON INFRASTRUCTURE DEVELOPMENT IN AFRICA , May 2011.
  • 13.
    Bridging The Gap:Way Forward Poor energy supply inducing economic crisis & literal death of night economy Active sharing of both the physical and electronic components of the cell sites including radio, antenna etc Wide collocation strategy by mobile operators & ISP aggregating benefits for subscribers and operators. South African Energy Ministry seeking to cut the use of coal for electricity and building Africa’s two largest coal-fired power plants Nigeria recently ratified a Thirty-Year National Integrated Infrastructure Master Plan that would cost $3.05 trillion to execute – provide linkages in the infrastructure sector.
  • 14.
    Understanding what OptionalMobile Research Design for Africa should include Energy challenges must be factored in and the fairly nascent infrastructural development in the design of mobile products for the region.. Development of telecommunications infrastructure for landline services for voice connections. Tailor Products to meet Africa’s unique infrastructural challenges and consumer behaviours Product offering must incorporate affordability, aspiration and originality Skills transfer or share Regional & sub-regional interconnection of ICT BROADBAND
  • 15.
    Protecting Mobile ResearchAssets – Men, Material, Machine In Africa Partnering with stakeholders along the value chain African Union Peace and Security Council (AUPSC) mull special fund to fight terrorism. The region’s Counter terrorism successfully Contending against nefarious activities of insurgent groups, and addressing underlying grievances that feed extremism 1 2 3 Networks of video, acoustic, and other sensors can be deployed around Critical buildings and facilities such as power plants and communication centres for protection from potential terrorists. 4
  • 16.
    Technical Knowledge Gap:Maintaining Well Trained, Motivated And Properly Equipped Personnel Creation of an enabling environment that would encourage growth of ICT skills in the region Upturning our stock of graduates highly skewed towards the humanities and social sciences to students in science, technology, engineering and mathematics (STEM)
  • 17.
    Conclusion  Signsof rising solid building block for mobile market research in the region. Technical and Infrastructure Challenges for Mobile Research in Africa significant opportunity for OEMs, Telephone operators, Researchers and end users. Together we will fight , overcome the challenges and harvest the gold.
  • 19.
    Title Sponsor SilverSponsors Bag Sponsor Association & Media Partners #MRMW
  • 20.
    November 5 &6, 2014 DoubleTree by Hilton Hotel Cape Town Upper Eastside, South Africa #MRMW Organized by