10. “The best insight people are able to look around corners…
we need them to be the headlights of the organization.”
“We want … output that is ‘business ready’ and highly visually impactful.”
“My big priority is how to get the best out of the team and agency to bring game-changing
insights effectively embedded in the business to fuel growth.”
“We can’t stand still in a fast-moving world. We need faster, simpler decisions, enabled by
more intuition and iterative learning, so we can do – learn – and do better.”
“The Status Quo isn’t good enough – We don’t know how to know what we don’t know.
I need my partner to focus on a more holistic view of the consumer, beyond the 2 hours
a day they are interacting with my products.”
OUR CLIENTS COME TO KANTAR AS THEY WANT TO WIN.
12. MOBILE IS THE NEW NORM
9
Mobilising our data collection techniques
Survey and behavioural data
Helping clients understand and optimise mobile
Mobile is another marketing platform
14. ‘SUPER SKILLS’ TO MAKE IT HAPPEN
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Prioritizing Investment and Partnerships
Do you build ahead of demand or wait?
Making the Complex Simple
Many different work streams and activities.
Agility to Keep Pace
Size of screen, sample, multiple platforms, privacy, Apple
limits & speed of technology advancing.
