1. May 27-30, 2014
Congress Plaza Hotel & Convention Center
#MRMW
Organized by

2. Title Sponsor Gold Sponsors
Silver Sponsors
MRMW Chicago May 27-30, 2014 #MRMW

3. Workshop Sponsors
Association & Education Partners
Networking Reception
Sponsor
Event App
Partner
Media Partners
MRMW Chicago May 27-30, 2014 #MRMW

4. Seeding Millennials Future Financial
Product Purchase
Lauren Moores
VP of Analytics
Amit Phansalkar
Chief Data Scientist

5. © 2013 Distillery. All Rights Reserved. Proprietary and Confidential2
Research

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3
MILLENNIALS
1980 2000

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4
MILLENNIALS
1980 2000
Challenge: initiate engagement with an
audience that tends to exhibit low
awareness and / or interest in purchasing
health and insurance products at this time.

8. © 2013 Distillery. All Rights Reserved. Proprietary and Confidential5
6AM 7AM
8AM
9AM
11AM
12PM
2PM
7PM
8PM
12AM
4PM
The Complete Customer Journey is Physical AND Digital

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Solutions

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1st Party
CRM
Location
Lifestyle
Device
Apps
Context
Intelligent Delivery
Display
Mobile
Video
TV
Native
Digital
OOH
Custom AudienceRaw Data

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Life Insurance Now
Dstillery Dscover Data @2014

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The Millennial Footprint

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Cross-Platform Campaign
Tablet
Display
Native

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11
Desktop Behavior
Seeds a New Prospect
Audience Segment
Third-Party Adds
a Household with
Children Segment
Cross-Site Behavior
and Known Demographics
Seed a New Demographic
Landscape Segment
Mobile Behavior
at Universities Seeds
a “Mobile Infusion” Segment
C A P T U R E
M AT C H
C O N N E C
T

15. © 2013 Distillery. All Rights Reserved. Proprietary and Confidential12
Audience Impressions and Site Visit Rate
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
2000000
0.000%
0.020%
0.040%
0.060%
0.080%
0.100%
0.120%
ImpressionVolume
SiteVisitRate
MassMutual Segment Scale and Performance
Jan 24 - Feb 22, 2014
Impressions Site Visit Index
Tablet
Display
Native

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Audience Behaviors
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
2000000
0.000%
0.020%
0.040%
0.060%
0.080%
0.100%
0.120%
ImpressionVolume
SiteVisitRate
MassMutual Segment Scale and Performance
Jan 24 - Feb 22, 2014
Impressions Site Visit Index

17. © 2013 Distillery. All Rights Reserved. Proprietary and Confidential14
Audience Cross-Device Time of Day
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
2000000
0.000%
0.020%
0.040%
0.060%
0.080%
0.100%
0.120%
ImpressionVolume
SiteVisitRate
MassMutual Segment Scale and Performance
Jan 24 - Feb 22, 2014
Impressions Site Visit Index

18. THANK YOU!
Lauren Moores
VP of Analytics
Amit Phansalkar
Chief Data Scientist

19. Title Sponsor Gold Sponsors
Silver Sponsors
MRMW Chicago May 27-30, 2014 #MRMW

20. Workshop Sponsors
Association & Education Partners
Networking Reception
Sponsor
Event App
Partner
Media Partners
MRMW Chicago May 27-30, 2014 #MRMW

21. May 27-30, 2014
Congress Plaza Hotel & Convention Center
#MRMW
Organized by