This document summarizes a social media analysis report of the "#GetWhatYouPayFor #SwitchToAirtel" campaign from March 1st to 3rd. It found a 213% rise in posts about the campaign on Twitter, reaching 270 million impressions over 3 days. The hashtags trended on Friday through Sunday. Engagement peaked on Saturday afternoon with 9k posts and the previous day at noon. The top influencer was Janet Machuka and the top handles and hashtags discussed Airtel and Safaricom mobile networks in Kenya. The conversation spread nationally on Twitter, Facebook, and other platforms.

1. March 1st
– March 3rd
Analysis
Report #GetWhatYouPayFor #SwitchToAirtel
Data Sources: 90% Twitter
Analyzing: 21,818 Posts
213% Rise in posts
Top Influencer for campaign: Janet Machuka
Total Approximate Impressions: 270 Million within 3 Days
Trended Hashtag: #GetWhatYouPayFor & #SwitcToAirtel
Trending Days: Friday – Saturday - Sunday
Trending Period: 36 Hours

2. March 1st
– March 3rd
Analysis
Report #GetWhatYouPayFor #SwitchToAirtel
Data Sources: 90% Twitter
Total Volume of posts:
Peaked Saturday
afternoon with 9K Posts
However engagement
peaked the previous
day at noon too.

3. March 1st
– March 3rd
Analysis
Report #GetWhatYouPayFor #SwitchToAirtel
Data Sources: 90% Twitter
Top 5 Handles
@Airtel_Ke
@Safaricom_Care
@SafaricomPLC
@JanetMachuka
@Dmarigiri_
Top Hashtags
#GetWhatYouPayfor
#SwitchToAirtel
#UnlimiNET
#AirtelVsSafaricom
#Airtel

4. March 1st
– March 3rd
Analysis
Report #GetWhatYouPayFor #SwitchToAirtel
Data Sources: 90% Twitter
#GetWhatYouPayFor

5. March 1st
– March 3rd
Analysis
Report #GetWhatYouPayFor #SwitchToAirtel
Data Sources: 90% Twitter
Top 5 URLs Associated
Twitter
Kenyamoja.com
Fb.com
Nation.co.ke
Businesstoday.co.ke
Conversation spread at a national
level spilling over Nairobi across
the region

6. March 1st
– March 3rd
Analysis
Report #GetWhatYouPayFor #SwitchToAirtel
Data Sources: 90% Twitter
Facebook Overview Campaign Thematic Posts

7. March 1st
– March 3rd
Analysis
Report #GetWhatYouPayFor #SwitchToAirtel
Data Sources: 90% Twitter
User Generated // Micro Influencer Content {Facebook}

8. March 1st
– March 3rd
Analysis
Report #GetWhatYouPayFor #SwitchToAirtel
Data Sources: 90% Twitter
{Twitter} Overview Campaign Thematic Posts

9. March 1st
– March 3rd
Analysis
Report #GetWhatYouPayFor #SwitchToAirtel
Data Sources: 90% Twitter
User Generated // Micro Influencer Content {Twitter}

10. March 1st
– March 3rd
Analysis
Report #GetWhatYouPayFor #SwitchToAirtel
Data Sources: 90% Twitter
User Generated // Micro Influencer Content {Twitter}

11. March 1st
– March 3rd
Analysis
Report #GetWhatYouPayFor #SwitchToAirtel
Data Sources: 90% Twitter
User Generated // Micro Influencer Content {Twitter}

12. March 1st
– March 3rd
Analysis
Report #GetWhatYouPayFor #SwitchToAirtel
Data Sources: 90% Twitter
{Instagram} Overview Campaign Thematic Posts

13. March 1st
– March 3rd
Analysis
Report #GetWhatYouPayFor #SwitchToAirtel
Data Sources: 90% Twitter
Facebook Analytics Overview
Twitter Analytics Overview