Jes Baily (https://www.linkedin.com/in/jesbailey/) održala je webinar u okviru n Starter-a na temu stvaranja zajednice u doba pandemije koju možemo kasnije da aktiviramo i konvertujemo u kupce.
Jes Baily (https://www.linkedin.com/in/jesbailey/) was a speaker at the new nStarter Webinar where she spoke about how to create a community in times of a pandemic that will later be activated and converted into customers.
5. GOALS
• Understand crowd psychology
• Analyse your current crowd
• Define your ideal customer
• Expand your crowd
• Turn them into a community
• Prepare them to become customers
6. WHY IS YOUR CROWD IMPORTANT?
• Belief Economy
• Credibility
• Trust
• Multiply your voice
17. YOUR CROWD
• 456/497 active members
• Fridays/Tuesdays
• Lunch-late
• Top posts 25 comments/282
views
• Top posts are engagement
posts/crowdsourced/opinions
18. YOUR IDEAL CUSTOMER
• Not everyone will be your customer
• Who do you want to interact with
• Where do they interact
• What content do they respond to
• What motivates them
19. WHO
• Who are you the target audience of?
• Use existing data
• Similarities/differences between current/ideal crowd
• As much detail as possible
• Personas:
Who
What
Why
21. WHERE
• Where do you spend your time and why?
• Facebook vs Linkedin
• Twitter vs Instagram
• Radio vs Pinterest
• Quora vs Youtube
• Newspapers vs Reddit
• Meetup vs newsletter
• Hashtags vs word of mouth
22. WHAT CONTENT
• What content do you consume most?
• Video
• Photo
• Infographics
• Blogging
• Whitepapers
• Case studies
• Testimonials/Reviews
• Memes
• Related content
• Ebooks
• Printed material
• Newsletters
23. WHAT MOTIVATES
• Need
• Convenience
• Value
• Price
• Emotion
• Fear
• Power/status
• FOMO/exclusivity
• Community
• Curiosity
27. EXPAND ORGANICALLY
• the networks of your current crowd
• social media groups
• Google alerts
• landing pages
• guest blogs
• meetups
• forums
• hashtags
• PR
40. EXPERIMENT
Give your audience:
• The content they want
• On the channel they want
• In the format they want
• At the time they want
• Monitor the results
41. WHAT NOW
If it works?
• Keep going
If it doesn’t?
• Tweek and pivot
42. ADD VALUE
• What are your audiences challenges right now?
• How can you provide assistance to them?
• What can you offer them that’s different?
• How can you get them to engage with you and each other?