1. LOGOTYPE CLARITYCLARITY
POLISH
CONSISTENCY
RATIONALE
CONSISTENCY
I think it’s quite clear what the game is about here. The setting is
established straight away with the background and the title in a colour
that doesn’t clash with what sits behind it. However, maybe it’s a little too
insightful. Perhaps another idea that doesn’t giveaway so much of the
game’s setting would be better?
For this design I have included the original background we designed and
used in the game as a backdrop, it gives an idea of what gameplay is
involved and also what sort of theme the game is. I have then placed the
Ninja Rush logo in front, which is used in the games artwork.
It’s hard to fault anything in terms of polish. The title is placed perfectly in
the center and is well aligned with the background. I can, however,
notice that the main character is present within the background but is
obscured by the titles. It’d be better to either take the character out of the
icon entirely, or put him in a different spot, so he’s more visible.
This design is very consistent to the game as it uses the game’s exact
setting. I think it’s good that none of the game’s enemies have been used
in this icon as that would probably give away too much. Like I said in
terms of clarity, maybe the use of the exact setting makes it somewhat a
little too consistent.