1. CLIENT FEEDBACK
GRAPHICS / IMAGERYGRAPHICS / IMAGERY
VISUAL LAYOUT / DESIGNVISUAL LAYOUT / DESIGN
USE OF LANGUAGEUSE OF LANGUAGE
TYPOGRAPHYTYPOGRAPHY
The graphics used in the web banner look similar and link to the games graphics which really help visualise
the games imagery just by seeing the banner. The way is has been design shows a cartoon style effect on the
artwork which works well as it blends the artwork, typography and background together in a well composed
way.
The main layout links greatly with to the game with the use of the games setting as a background. this help
tease viewers of the banner into looking into the games as it will give any viewer an idea of what the game is
about. The text is nice and bright elevating it from the background but still blending with other colours used
throughout the design, which works well as it does not overpower the design.The layout is well composed and
has a structured design which is simple but has enough information included without having a clustered look.
The background is very effective being from the original game but when used with other images it gets slightly
to compact and does not leave space for much text.
There is use of very direct language such as 'Download now' and 'Play now' directed straight to the viewer,
this help with the encouragement to play the game on click on the add. It help that the text is bright and bold
but also that it is directed strait to the viewer and talking to them instead of just being a poster on a website.
The typography used is very similar to the ones in the game and is exactly the same font, which helps with linking and relating it to
the game. the style really matches the theme of the game an is a well chosen font with a chopped/ sketched style also adding to the
idea and theme of the game.All text used is eye catching and bold even the smaller text, which helps as most viewers of the add
will only glance at it and with the use of minimal but direct language it is easy to recognise.
Some parts to work on would be to give the text more of a shine or slightly embossed style to give it a more professional style of
typography. Some of the text could be slightly bigger and more readable in the smaller banners. In the longer web banners that
include more text seem to be a bit more clustered as the text starts to build up. It would be a good idea to simplify or remove
some of the text.
WEB BANNERS