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Research
Jay Birkin
Existing Product
This tells me the main character of the game. We know that
he is the main character because he is central and fairly large,
which is a trait game cases use a lot of. I will not have a
picture on mine probably because I want people to make
their own characters so I will have to include something else.
This is the title of the game. The title of a game is important
and the main feature of a game case because it shows off
the product. My title wants to be something different and
new which looks visually great and contrasts well with the
background like this title.
This tells me the console that it is
on. The console is important
because it determines how much of
your audience are going to buy it, if
only on one console you will have
considerably less then if it is a
popular all round platform game. I
will not have time to make a game
case for each platform so I will just
stick with one, which shall be Xbox.
This tells me who the game developers are.
This is important because it shows the legal
side of the game with who created it but it
also shows a point that the audience can
buy other games created by this developer
company if they like it. I am going to have
to include one when I am in production, if I
do this then I am going to have to create
my own which is unique like all of these.
This describes the games
skills that are required as
well as what will be involved
while you play. This is
important because it gives
people a teaser of what to
expect in the game so they
buy it from the shelf.
This is all information about the game
which is included for legal reasons. This is
a requirement for my case and I might just
copy an existing one for information such
as this but it needs to be included and is
an important factor for game cases.
This helped me to be inspired by
what my game case should look like
and as well as all the parts that I
should include on it because all
game cases are more or less the
same.
Existing Product
I chose this game for its visual aspects, I really want to place
most of my time into making a detailed background/terrain and
less on the animation but still include some in. I like the visual
looks of this game though even that it is all cubes and block it
has so much detail included in it so I might not be able to make
something this good with my level of skill. This game also suits
the colour scheme that I thought I wanted to go for in my
planning and I really liked the trailer, the trailer amazed me and
I saw it and thought I really want to make something similar to
this.
Trailer
The trailer for this video game is made well and I really like the order of it and the way it works, it includes everything in it that I want to do for
my final project even though I just thought of this idea and I am on the fence about the trailer idea. The trailer is broken up with a wide range of
things in the game and it shows of everything in such little content. I especially like all the effects the trailer includes in it such as the fade and
the sideswipe, fades usually signal the beginning and end of a scene. The timing of the fade indicates the importance of the change in time
and/or location between scenes. I am going to include a few effects in my final trailer if I make one and the fade may be the most common and
useful effect to parshly break up the video. I really like the blackness of the video because it adds a certain ambience and makes the game seem
more spectacular to the audience. I think that the title should maybe be included at the beginning of the trailer however because it does it at the
end it adds the effect of suspension which is a great audience technique. The difference between all of the scenes on this trailer are massive it
includes a wide variety from in game content, to characters even to sketches which I really like and am going to carry across into my production if
I chose to do this This appeals to the audience because it shows how massive and open the game is which from my audience research shows
that many people like. This trailer doesn't use any fonts or narration over the top of it, only just a soundtrack. It doesn't include any of these
because they are too distracting for the main objective, which is too show of the game. The soundtrack is very atmospherically to the images and
works great, a soundtrack is used to draw in more attention and add something to listen too as well as see. Parts of this trailer look way to hard
to make but that is only the space area at the end of the video and even with this gone then the trailer will still be long enough and show enough
content for the audience to understand.
Existing Product
This game has a basic art style, almost like it is hand drawn painting but it is really well made. I don’t like how the menu bar at the bottom of the
page is all compact and shows everything, I think that this doesn't work, I will do this but only include a few options. The game uses many darker
colours but I do not think that I would like to do this for mine, I think that my style and genre would suit it to be brighter but still have contrast.
Many people would not like the side borders on either side but I think that this defines the picture more and makes it look even more visually
appealing but of course many people don’t feel this way and would prefer the picture spread across the screen which is what I shall do with
mine. Even though this game has such little parts it is detailed and includes some great interactive objects. I should add interactive objects in my
game mainly so I have to do less design but it adds depth towards the game. This games perspective is side on meaning it’s a platform and this is
what game perspective I will be going with, I cant try any other way because I have already done different ones on projects before and I think
that I will get the best result doing it this way. The fonts that this game uses are more realistic like the rest of the game and are not pixelated.
When including fonts in my game I will want a design like this except for a title this should be different and unique. This appeals to the audience
because it is easy to read and understand however they could limit the amount of text which is their and lower it. This game looks plain with its
adventure atmosphere and could probably have some other aspect or genre in it too improve but I like the way it looks and the gameplay of this
game. This game is always in the dark to give it ambience, I think that an adventure game becomes more interesting when added this extra
depth because it puts the audience on edge and adventures are always better at night time, which is why I am really considering doing this in my
project. I have learned many things from this game and it will probably be the main source of inspiration for my project with many similarities.
Monkey Island(1990)
Existing Product
Maniac Mansion(1987)
This game is is another older adventure, exactly like Monkey Island. This game is similar to monkey island in the way that it
uses the black bar at the bottom and includes similar text over the top of it which is all cramped and includes a lot of
information. The graphic style of this game used is pixels but it looks 3D and this is how I would like my game to be
portrayed across because it will be the easiest to do with the level that I am at. This game uses brighter colours which
attract the eye more for the audiences views but it doesn't engage them more such as dark because that keeps them on the
edge of their seat. This game has a character select menu which adds another aspect to the game but with mine I feel that a
character menu is not entirely necessary because I will end up just having an already set character or if I have time I will
make a character creation menu, which can specialize in any type of person the player wishes which from some research
suggests it is a good idea. This is better because it gets the audience engaged more in the game and relates more to them.
With a set character it is good because it creates a sense around the character and I could create my own merchandise
around the character because they are more likely to become their own separate object from the game. The title of the
game on the menu page is special and contrasts with the background colour well. The title goes more and more out of
shape as it goes further on and this adds the effect that adds that extra bit of emphasis on to the game as a whole. However
I don’t like how this title ends because I feel that it is too blurry and could be a little hard to read or cause strain on the
eyes.
Existing Product
This product is included because I was unsure about the idea of the
genre although I am leaning more toward adventure, this depends on
my audience and the research that I carry out. This game is much more
simpler and I think that I wouldn't get as good a grade as the Monkey
island game but I still think the visual style and concept of the game is
conveyed across well. This game includes interactive menu and HUD
around the game and it all looks great, it is blocky and made of pixels so
it will be fairly easy to create in the production process. A problem that
I have an issue with is the character I think that they look too simple
and look out of place, almost like they don’t belong in the game,
however I know it is a back shot but I think that characters should have
more detail in them. Another problem is with the size of the screen and
the emptiness around the game, I think that the screen size could be
changed, this will not be good for audience who aren't able to see well.
Since I didn't have another title to analyze in the horror genre, I think
that the title is unique and made different. It is bold and fairly large and
the opposite colour of the background, this is so that it stands out, I
want my title to be different and be special in its own way to start such
as this, contrasting colours is a great way too go. A menu establishes a
game almost as a preview and is a great thing to have in your game,
however I do not know due to the time if I will be able to make one but
I definitely should do. The colours are not amazing but they add
something to look at which is a little interesting also it is over
exaggerated and fictional because it is not the colour of actual rocks.
Existing Products
The logos are very similar in a way that works rather well. Each logo is specific to
each game so you can tell them apart but some logos stand out more than
others and are more memorable.
The logos are all different sizes but I believe it looks better when the logos are
larger because they draw the eye because there easier to see so you remember
them more.
Over every single logo there is the title of the game, The titles are large and
have special effect like outlines and different colouring like the red and green
which is better than just using plain black. The words that are after the main
title like an extra few selling line words are usually spaced out in lettering quite
far apart.
The logo doesn't’t always have to be behind the title though as is shown in the
Gwent and mirrors edge logo where they are above and below but I do not think
this is as effective.
Connotations:Green is the colour of nature. It symbolizes growth, harmony,
freshness, and fertility. Green has strong emotional correspondence with safety.
Dark green is also commonly associated with money. Green Stands out and
really pops for a title just like red does, which is why all of these titles used said
colours. Red is the colour of fire and blood, so it is associated with energy, war,
danger, strength, power, determination as well as passion, desire, and love. My
title will have to be something unique and I may do some draft designs to get a
good rough idea of what I want but the title overlapping or overlaying in front
of a logo is probably my best bet for a design.
Existing Products
The wall art for this merchandise is
a great design and visually works
well on a design level. The colour
scheme of this will be whatever I
chose in the end for my game and
a character will be placed with the
blackness blur effect which I will
have to research on Photoshop,
how to do. There is not much wall
art on games out their so it will be
fairly new.
Sketches can be used as posters or design
pieces and they are also used to establish a
character before they actually make it in the
game. I like the idea of sketches and will
probably end up doing some whilst I am in the
planning stage of the project.
T-shirts are always an easier task to carry out
and complete. I can use red bubble to view my
T-Shirt design and I will already have the
character made for the game so I would just
have to stick him on. Silhouettes are always a
good idea to include on a T-Shirt design and
they look aesthetically pleasing.
Whilst
creating some
merchandise ,
I would really
like to make a
poster with a
similar artistic
style to this
and I think
that will be
my best
course of
action.
Note: I could have written much more about these products and gone into better analysis but I felt that the main focus
was the video game and these are just a bonus which will make the game look just that bit better, I would really like to
make products as good looking as these though.
Existing Poster Products
When searching up video game posters, this is mostly what all the posters look like, they are all similar with simple
colours and silhouettes of characters on them, I do like this design and think that it would look good on a poster, plus it
will be so simple to create. A poster is a definite product that I want to make so I decided to search adventure game
posters.
All of these are proper imaged posters
and they all look way more professional
but just as appealing, all of them have
the image central with some kind of
effect on the image such as shades of
lighting or a cloud that merges and
fades which is on two of them and the
title big and bold either placed at the
bottom, middle or top of the page.
These posters were very helpful and I
want a similar design whilst in the
production of my final project.
Mood Board of existing T-Shirt Designs
and Phone cases
T-Shirts and
phone cases
are good
merchandise
and would go
quiet well with
my project.
The reason why I chose T-Shirts and phone cases is because they are easy to make and If I have any extra time after
my game on the FMP then I would like to make them to show off my skills on some over platforms and products of
media.
Research Analysis
• What common features do the researched products have?
• All of these products are game based and mostly they all involve darker colours. One common feature which I can see throughout the
different existing products would have to be the simplicity in the games story and graphic as the consumer of the product really care
about what it looks like because they know if it is good or not depending on this. Something else which I have seen that would be a
common feature would have to be the colour scheme which they have chosen because the majority of them went with a dull colour
scheme of black and white, the reason in which I think that they went with this colour scheme would have to be that not everyone
wants a game to stand out and the darkness just adds on mystery. Most of the games use side views and this is because it makes the
map seem like it lasts forever to keep the players interested but the area on the screen seems more limited. All of the logos have
brighter colours and are rather larger and bold ad this is because it makes them easier to read and people like them more. All of the
fonts which are shown are pixelated and this is because it matches with the rest of the game.
• What aspects of the research will you include within your own production work?
• The existing products helped me to find out many things about products and what I want to make for my final project. From this I shall
be taking forward the idea of an adventure game which will be more on the brighter side of colours but not be dark and this will have
its own unique logo which I will have to spend time designing I will use adventurous colours such as brown and green. Then I will like to
create some great visual aspects to the game so I will go with an art style that is similar to monkey island because I like the amount of
detail it involves. Once the game is finished and if I have time then I will create a game case and just follow this simple one from the
research because game cases are very similar I will include everything on the back similar. I may include when making my products a
brighter colour scheme because with the results which I have received from the survey not everyone likes their games to be darker
because they visually like looking at brighter colours. Another thing which I think I will try and include in my product will be the logo on
different products but instead of having it very obviously placed I will try and make sure that I will make it subtle. The font which I
include will be pixelated because it makes the game more relatable to the rest of the project and it is easy to do. From looking at these I
have decided that horror is definitely not even an option now and I don’t like it as well as I will not be doing a trailer because it is too
hard and time consuming and I have other important products. The style of gameplay is something similar that I want to carry into my
video game.
Video Game Facts
Questionnaire Analysis
https://www.surveymonkey.co.uk/r/
77LR9HN
Audience research
Observation: The audience that
answered most of this survey were
between the age of 15-22. With a
response total of 23 the rest of the
audience responses all had one on them.
What this says about my audience: That
most people who are between this age
range of 15-22 and they obviously enjoy
them and play them quiet often. All of
this age range are in education and
working age so they will be able to afford
to play games and have spare time on
their hands. The odd few obviously who
are out of this age range enjoy a good
game but because they are such a
minority they are not really focused on.
How will your product appeal to this audience: I will make my game appeal to this audience by adding in
certain factors that make games 15 and not for children I will probably have to add engaging factors such as
violence and a detailed storyline/quests because the older people who play games tend to focus and listen
to the games more to get into the experience. I will make sure that the game is mature enough for this
audience.
Audience research
• How will your product appeal to this
audience: The best way to get a game to
appeal to the male gender is too have much
darker colours, which tend to be associated
with males as well as much action because
studies show that many more males watch
and like to play around with the action
genre and darker colours relate to them
more. I think however I want to have a
brighter coloured background.
Observation: The majority of male to female
was 17 to 9
What this says about my audience: That many
of the audience that answer this survey and
play games are male however this could be
biased because their was not an equal
amount ratio of gender.
Audience research
• Observation: Everybody except one person likes to play games. This is a great response and really
helpful towards my research because it is apparently very rare to find someone who doesn't like
games.
• What this says about my audience: That nearly every majority between males and females likes to
play some type of game on whichever platform they prefer.
• How will your product appeal to this audience: To make it appeal I am going to put a lot of effort
into this project as well make the video game as good as I possibly can by getting help from
elsewhere and going over everything carefully. I will use existing products and really gat ideas
from them.
Audience research
• Observation: Only one person doesn't like video games because they just don’t
interest her
• What this says about my audience: That they don’t spend any time playing games
and prefer to do other tasks with their time.
• How will your product appeal to this audience: A way to get video games to appeal
to this person I would have to interview them getting some long list of answers of
their likes and such and then compile most of those likes and place them into my
video game, which hopefully this person will prefer but then many others who
answered yes may not.
Many of the people who answered this were not relevant
because I only got 1 person who answered no on the
previous question so these answers were just people not
taking my survey serious.
Audience research
• What this says about my audience: That many of the people who took my survey love to play adventure games and
they are not too bothered about a horror game so that as my project is now out of the question.
• How will your product appeal to this audience: I am going to make my game an adventure genre based game which
is what the majority prefer with many inspiring adventure aspects from existing games, however a genre by its self is
probably a little boring so I will implement some other genres into it too get some of the other audiences over.
Observation: The main genre which people chose is
adventure at a total of 10, my other results were
scattered but the second and 3rd place went too shooter
and real time strategy, at 5 and 3 responses.
Audience research
• Observation: There is a wide range and everybody likes some game that’s different.
• What this says about my audience: That no matter what social class or gender that you are from, everybody
seems to like to play games all of which are different on a wide varying scale.
• How will your product appeal to this audience: To appeal I am going to make this game to the best of my skill level
and to really make the game stand out, so to do this I will have to focus on my graphics, character, soundtrack and
animation. Also whilst in production I can have people see it give me feedback/pointers on what I could do or they
would like which should hopefully change it for the better.
Audience research
• Observation: People are varying their answers and prefer a bit of everything some prefer graphics, some
prefer the story, others like freedom/open world with character development and some people just like
games for the competitive side. Most prefer a good story with an open world it seems like though.
• What this says about my audience: That they like to play games where you are free to play however you
want and decide on your own fate and way you play the game many of them prefer the adventure genre
then to most other genres.
• How will your product appeal to this audience: My product is on the lines of this idea already I am going to
have to create all of these aspects in my game, I shall decide upon a good storline, and write up on that, I
will do character development as the storyline progresses but I shall make it open world so people can
roam to do as they please, I will also have to implement in some side missions and the killing of other
cretures/people. Finally I will make the graphics to the best of my ability and I hope that people will really
enjoy my product.
Audience research
• Observation: many people would spend up too a price range of £20-40 on a video game.
• What this says about my audience: That they have all played video games before and would be
willing to pay this amount for an adventure game or shooter mostly(referring back to question 5).
• How will your product appeal to this audience: My product will appeal to this audience by trying to
be a really good adventure video game as a product as well as being at a good and
reasonable/affordable price of £25, most people who took the survey are students in higher
education/employment so they make money, so my game should be affordable and cheaper than
others.
Audience research
• How will your product appeal to this audience: To appeal I am going to have to make my
game unique/special and a one of kind. It is going to have to be really intriguing to get
people to spend more time playing and the audience who do buying the game. Many
people will obviously want to play my game daily because I will make it so different and
large that it sticks in the mind.
• Observation: Many people
play games daily at 15. The
rest spread out 3 at 1-2
times aweek,3 at 3-4 times a
week and 4 at not that
often.
• What this says about my
audience: That many of
them are actually gamers
and frequently play games
in their life, it almost seems
as if it is an necessity.
Audience research
• Observation: 92.21% of people would buy an adventure game leaving the 7.69% who
wouldn't.
• What this says about my audience: That many people like adventure games and would
play them even if it wasn’t their favourite type of game genre.
• How will your product appeal to this audience: My product is going to appeal to this
audience because I am planning on making an adventure game, which actually is a great
starting point for my project. I will make it very nature like and include factors from
existing adventure games in mine.
Interviews
Interview 1– Is adventure one of your favourite genre of games, why?
– Yes, adventure is one of my favourite genres of games. I like them for many reasons, for example I like being able to explore the map.
However, it depends what the game is specifically, because there are lots of different types of adventure game. For example one of my
favourite adventure games is skyrim. It is an open world which includes much exploration which I prefer more to simple quest and
follow certain task games.
– What type of puzzles in adventure games do you prefer, why?
– I like lots of different types of puzzle. For example, I like mazes and parkour. They all really interest me, puzzles add that little extra to
the game and make it more of challenge engaging me more.
– When playing a adventure games do you feel relaxed or not? if not what could help this?
– Yes, I generally feel relaxed when I am playing video games. It doesn’t really matter what type of game it is. Games are something that
I play for fun, I just go on to chill out and kick back, they do not get me angry like some people because I am not competitive and don’t
really do competitive games I prefer other types.
– Do you prefer games to be dark or colourful, why?
– I depends on the type of game. If the game is an adventure game, I prefer it to be dark because the colours can hurt my eyes if they
are too bright but I think it is also best to contrast well.
– How many hours would you spend playing an game, why?
– Once again, it depends on the type of game. If I enjoy the game and it is a big open old game, I would probably spend up to 200 hours
in total. This is a long time but the games can include many things to keep you entertained such as story, quests, visual looks,
collectables, random tasks which can generate around and captures on maps.
Interview 1
• Observation: This person enjoys adventure games and spending lots of hours on
them. He plays lots of games and prefers them too be darker because they don’t strain his
eyes as much as colour would. I was happy with this response and it helped me further my
audience research.
• What this says about my audience: That if he had a choice
in any genre to pick then he would play an adventure game which is very open world to
explore with a main story quest and side missions/tasks to do and chill out on because he is
not a competitive person.
• How will your product appeal to this
audience: My product will appeal really well to this person more or less in every
way because my idea is exactly what this person is looking for. I may just change my colour
pallet a bit and use darker tones. I will also make it open world but tend to the storyline and
develop it well enough because this is the type of game that this person prefers.
Interview 2
– Is adventure one of your favourite genre of games, why?
– No, because there are others genres which I much more prefer.
– What type of puzzles in adventure games do you prefer, why?
– Puzzle which include different levels, because they are more advanced.
– When playing a adventure games do you feel relaxed or not? if not what could help this?
– Relaxed because they are very simple.
– Do you prefer games to be dark or colourful, why?
– Colourful because dark games are quite boring as you don’t have anything which is visually appealing.
– How many hours would you spend playing an game, why ?
– Either 4-5hours.
Interview 2
• Observation: This person doesn't like adventure games. This person prefers long
hours spent on relaxing games but likes a bit of a challenge every now and again. These
answers were not as long as I would have liked and missed out on a few details but what was
given was helpful.
• What this says about my audience: That if given the
choice between two different genres such as a shooter or adventure, then most likely they
will choose shooter every time, even though they don’t mind too play other genres on top of
this. He is also a gamer that regularly plays games for fun and relaxing.
• How will your product appeal to this
audience: It will appeal because it is a bright coloured open world adventure game
to explore and spend time relaxing on. As well as it also includes extra genre’s on top such as
action because there is violence, also probably a few intricate puzzles every now and again.
Interview 3
– Is adventure one of your favourite genre of games, why?
– Probably because you can be free to find things in the world and in the story which are interesting and adventuring to
different places is also fun.
– What type of puzzles in adventure games do you prefer, why?
– When playing an adventure game I would expect problem solving puzzles so that I can get to a new area or do
something else. I prefer these puzzles over most others.
– When playing a adventure games do you feel relaxed or not? if not what could help this?
– I can find it relaxing to be in an area which has a nice landscape and seems peaceful yet when you find trouble they I
don’t feel as relaxed. I don’t believe there could be a way to fix that.
– Do you prefer games to be dark or colourful, why?
– It depends on the game really. If the game has a dark and troubling storyline then I would prefer it to be dark to mirror
the atmosphere of the game but if it is a less troubling story line then I would rather have it be colourful as it is more
pleasing to look at.
– How many hours would you spend playing a game, why ?
– Probably around 20-50 hours if I get in to the game but the hours can go up greatly if I enjoy it.
Interview 3
• Observation: This person enjoys adventure games and spending lots of hours on
them. He plays lots of games and prefers them too be darker because of the complex
storyline. I was happy with this response and it helped me further my audience research.
• What this says about my audience: This person plays a lot
of variety of games and likes many things, they can appreciate a good game and find it
peaceful while getting into some competitive at the same time. They have lots of experience
with adventure and puzzle games.
• How will your product appeal to this
audience:. To appeal to this person I wont have to change my idea in any way, this
person likes the idea of the product that I am creating and I think that they would buy it. I
could go into further detail interview with this person to even better my video game concept,
however then it could be too one-sided.
New interviews(after feedback)
•If you were to buy a video game would you prefer high quality graphics but less detail and such or low quality with this being
high?
Ideally, I would like to have a game that has both high quality graphics and high detail. However, if I had to pick one, I would
prefer a higher level of detail within the game rather than good graphics. This is because I prefer good gameplay over good
graphics.
•Do you like the concept of a game being a one off and will never be made similar to any other game, or would you prefer to
have a game series
•I like the concept of having a one off game, because it is more unique and original. Also, if you have a one off game you don’t
have to buy every game in the series so it costs less money. A game series can get repetitive and boring after a lot of time.
•Would you like the game to be open world or have it following story quest, why?
•I would choose a game that is open world because it gives you a sense of freedom within the game, and there isn’t one set
path that you have to follow. It allows you to do whatever you want. However, I still like games with story quests. I think the
best type of game is a game that has an open world but it also has a story quest as well.
•Do you prefer an adventure game to be darker or brighter,why?
•I would prefer it to be darker, because it makes the game more mysterious and intersting, and something unexpected could
happen so it makes the game more exciting to play.
•How would you like the background of an adventure game to look?
•I would like the game to have a natural looking background with mountains, and trees, etc. This is because it feels
more adventurous than it would be if the game were to be set in a city. Also, I think that the game should have a
variety of different backgrounds in different locations around the map.
New interviews
•If you were to buy a video game would you prefer high quality graphics but less detail and such or low quality with this being
high?
I would prefer a game which would be in the middle of these two because I like games with very high quality graphics but at the
same time if it hasn’t got much detail to it, it is a very simple and boring game which isnt something which would intrigue an
audience. But at the same time I don’t really like games with low quality graphics because they don’t have the same feel as
others but if they have high level detail people will enjoy. The reason I chose between the two would be because I like the
detail and also the quality of a game.
•Do you like the concept of a game being a one off and will never be made similar to any other game, or would you prefer to
have a game series
•I think that I like some games which are made for a one off for example minecraft because it gives the games an authentic feel
to it because you know that there where no previous ones like this and they will never make another game like this. But at the
same time I really like games series because it gives you something to look forward to for example elder scrolls.
•Would you like the game to be open world or have it following story quest, why?
•Open world because you have the free will to do whatever you want and you don’t have any bounderies, but at the same time
I like quest games because they give you clear instructions on what to do and you get rewarder for following the quest.
•Do you prefer an adventure game to be darker or brighter,why?
•I prefer adventure games to be darker because it gives a more authentic look and feel because the darker the game is it makes
it more dramatic compared to bright games.
•How would you like the background of an adventure game to look?
•I would like the background to include a forest or somekind of island because it gives it a very strange feel to it and also at the
same time quiet realisitic.
New interviews
• Observation: These people prefer a little bit of both of quality and content. They both also like one off games. Both of them
prefer games to be open world and have a darker background as well as the background being a forest or something natural.
• What this says about my audience: These people play a lot of variety of games and like many things but they also do like
adventure as a genre, they can appreciate a good game and find it peaceful while getting into some competitive at the same
time, they like high standard games which focus on all aspects. They have lots of experience with adventure and puzzle
games and like them.
• How will your product appeal to this audience: To appeal to these people I wont have to change my idea or concept in any
way, this person likes the idea of the product that I am creating apart from it being brighter, they want it dark but I think
brighter is better and I think that they would still buy it. I could go into further detail interviewing with these person asking
them different questions to even better my video game concept, however I have everything I need from this. I am going to
make my background to the game natural and almost forest like.
Bibliography
Bibliography
1. Ayrton Starkey(2018)Target Audience Interviews (conducted on 18th April
2. Fintan Sedgewick(2018) Target Audience Interviews (conducted on 13th April)
3. Jay Birkin. (2018) Target Audience Research Survey, www.surveymonkey.com(conducted on 11th – 14th April)
4. James Case (2018) Target Audience Interviews (conducted on 12th April)
5. Maniac Mansion; 1987, Developers: LucasArts, Realtime Associates, Designers: Ron Gilbert, Gary Winnick.
6. Anon. (.). Planets3. Available: https://www.kickstarter.com/projects/1247991467/planets3. Last accessed 10th
April 2018.
7. GAMEPLAYZ. (2014). Planets 3 Official 3D open-world Game Teaser Trailer - PC. Available:
https://www.youtube.com/watch?v=CsCmrRH3OdM. Last accessed 11th April 2018.
8. Anon. (2018). What is your favourite video game genre? (2016). Available:
https://www.statista.com/statistics/254115/favorite-movie-genres-in-the-us/. Last accessed 17th April 2018.
9. The Secret of Monkey Island; 1990, Developers: LucasArts, Telltale Games, Designers: Ron Gilbert, Tim
Schafer, Dave Grossman, Jonathan Ackley, Michael Stemmle, Sean Clark, Larry Ahern.
10. Krista Lofgren. (2016). 2016 Video Game Statistics & Trends Who’s Playing What & Why. Available:
https://www.bigfishgames.com/blog/2016-video-game-statistics-and-trends/. Last accessed 17th April 2018.
11. Anon. (2018). Global unit sales of current generation video game consoles from 2008 to 2017 (in million
units). Available: https://www.statista.com/statistics/276768/global-unit-sales-of-video-game-consoles/. Last
accessed 17th April 2018.

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3. research(1)

  • 2. Existing Product This tells me the main character of the game. We know that he is the main character because he is central and fairly large, which is a trait game cases use a lot of. I will not have a picture on mine probably because I want people to make their own characters so I will have to include something else. This is the title of the game. The title of a game is important and the main feature of a game case because it shows off the product. My title wants to be something different and new which looks visually great and contrasts well with the background like this title. This tells me the console that it is on. The console is important because it determines how much of your audience are going to buy it, if only on one console you will have considerably less then if it is a popular all round platform game. I will not have time to make a game case for each platform so I will just stick with one, which shall be Xbox. This tells me who the game developers are. This is important because it shows the legal side of the game with who created it but it also shows a point that the audience can buy other games created by this developer company if they like it. I am going to have to include one when I am in production, if I do this then I am going to have to create my own which is unique like all of these. This describes the games skills that are required as well as what will be involved while you play. This is important because it gives people a teaser of what to expect in the game so they buy it from the shelf. This is all information about the game which is included for legal reasons. This is a requirement for my case and I might just copy an existing one for information such as this but it needs to be included and is an important factor for game cases. This helped me to be inspired by what my game case should look like and as well as all the parts that I should include on it because all game cases are more or less the same.
  • 3. Existing Product I chose this game for its visual aspects, I really want to place most of my time into making a detailed background/terrain and less on the animation but still include some in. I like the visual looks of this game though even that it is all cubes and block it has so much detail included in it so I might not be able to make something this good with my level of skill. This game also suits the colour scheme that I thought I wanted to go for in my planning and I really liked the trailer, the trailer amazed me and I saw it and thought I really want to make something similar to this. Trailer The trailer for this video game is made well and I really like the order of it and the way it works, it includes everything in it that I want to do for my final project even though I just thought of this idea and I am on the fence about the trailer idea. The trailer is broken up with a wide range of things in the game and it shows of everything in such little content. I especially like all the effects the trailer includes in it such as the fade and the sideswipe, fades usually signal the beginning and end of a scene. The timing of the fade indicates the importance of the change in time and/or location between scenes. I am going to include a few effects in my final trailer if I make one and the fade may be the most common and useful effect to parshly break up the video. I really like the blackness of the video because it adds a certain ambience and makes the game seem more spectacular to the audience. I think that the title should maybe be included at the beginning of the trailer however because it does it at the end it adds the effect of suspension which is a great audience technique. The difference between all of the scenes on this trailer are massive it includes a wide variety from in game content, to characters even to sketches which I really like and am going to carry across into my production if I chose to do this This appeals to the audience because it shows how massive and open the game is which from my audience research shows that many people like. This trailer doesn't use any fonts or narration over the top of it, only just a soundtrack. It doesn't include any of these because they are too distracting for the main objective, which is too show of the game. The soundtrack is very atmospherically to the images and works great, a soundtrack is used to draw in more attention and add something to listen too as well as see. Parts of this trailer look way to hard to make but that is only the space area at the end of the video and even with this gone then the trailer will still be long enough and show enough content for the audience to understand.
  • 4. Existing Product This game has a basic art style, almost like it is hand drawn painting but it is really well made. I don’t like how the menu bar at the bottom of the page is all compact and shows everything, I think that this doesn't work, I will do this but only include a few options. The game uses many darker colours but I do not think that I would like to do this for mine, I think that my style and genre would suit it to be brighter but still have contrast. Many people would not like the side borders on either side but I think that this defines the picture more and makes it look even more visually appealing but of course many people don’t feel this way and would prefer the picture spread across the screen which is what I shall do with mine. Even though this game has such little parts it is detailed and includes some great interactive objects. I should add interactive objects in my game mainly so I have to do less design but it adds depth towards the game. This games perspective is side on meaning it’s a platform and this is what game perspective I will be going with, I cant try any other way because I have already done different ones on projects before and I think that I will get the best result doing it this way. The fonts that this game uses are more realistic like the rest of the game and are not pixelated. When including fonts in my game I will want a design like this except for a title this should be different and unique. This appeals to the audience because it is easy to read and understand however they could limit the amount of text which is their and lower it. This game looks plain with its adventure atmosphere and could probably have some other aspect or genre in it too improve but I like the way it looks and the gameplay of this game. This game is always in the dark to give it ambience, I think that an adventure game becomes more interesting when added this extra depth because it puts the audience on edge and adventures are always better at night time, which is why I am really considering doing this in my project. I have learned many things from this game and it will probably be the main source of inspiration for my project with many similarities. Monkey Island(1990)
  • 5. Existing Product Maniac Mansion(1987) This game is is another older adventure, exactly like Monkey Island. This game is similar to monkey island in the way that it uses the black bar at the bottom and includes similar text over the top of it which is all cramped and includes a lot of information. The graphic style of this game used is pixels but it looks 3D and this is how I would like my game to be portrayed across because it will be the easiest to do with the level that I am at. This game uses brighter colours which attract the eye more for the audiences views but it doesn't engage them more such as dark because that keeps them on the edge of their seat. This game has a character select menu which adds another aspect to the game but with mine I feel that a character menu is not entirely necessary because I will end up just having an already set character or if I have time I will make a character creation menu, which can specialize in any type of person the player wishes which from some research suggests it is a good idea. This is better because it gets the audience engaged more in the game and relates more to them. With a set character it is good because it creates a sense around the character and I could create my own merchandise around the character because they are more likely to become their own separate object from the game. The title of the game on the menu page is special and contrasts with the background colour well. The title goes more and more out of shape as it goes further on and this adds the effect that adds that extra bit of emphasis on to the game as a whole. However I don’t like how this title ends because I feel that it is too blurry and could be a little hard to read or cause strain on the eyes.
  • 6. Existing Product This product is included because I was unsure about the idea of the genre although I am leaning more toward adventure, this depends on my audience and the research that I carry out. This game is much more simpler and I think that I wouldn't get as good a grade as the Monkey island game but I still think the visual style and concept of the game is conveyed across well. This game includes interactive menu and HUD around the game and it all looks great, it is blocky and made of pixels so it will be fairly easy to create in the production process. A problem that I have an issue with is the character I think that they look too simple and look out of place, almost like they don’t belong in the game, however I know it is a back shot but I think that characters should have more detail in them. Another problem is with the size of the screen and the emptiness around the game, I think that the screen size could be changed, this will not be good for audience who aren't able to see well. Since I didn't have another title to analyze in the horror genre, I think that the title is unique and made different. It is bold and fairly large and the opposite colour of the background, this is so that it stands out, I want my title to be different and be special in its own way to start such as this, contrasting colours is a great way too go. A menu establishes a game almost as a preview and is a great thing to have in your game, however I do not know due to the time if I will be able to make one but I definitely should do. The colours are not amazing but they add something to look at which is a little interesting also it is over exaggerated and fictional because it is not the colour of actual rocks.
  • 7. Existing Products The logos are very similar in a way that works rather well. Each logo is specific to each game so you can tell them apart but some logos stand out more than others and are more memorable. The logos are all different sizes but I believe it looks better when the logos are larger because they draw the eye because there easier to see so you remember them more. Over every single logo there is the title of the game, The titles are large and have special effect like outlines and different colouring like the red and green which is better than just using plain black. The words that are after the main title like an extra few selling line words are usually spaced out in lettering quite far apart. The logo doesn't’t always have to be behind the title though as is shown in the Gwent and mirrors edge logo where they are above and below but I do not think this is as effective. Connotations:Green is the colour of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money. Green Stands out and really pops for a title just like red does, which is why all of these titles used said colours. Red is the colour of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. My title will have to be something unique and I may do some draft designs to get a good rough idea of what I want but the title overlapping or overlaying in front of a logo is probably my best bet for a design.
  • 8. Existing Products The wall art for this merchandise is a great design and visually works well on a design level. The colour scheme of this will be whatever I chose in the end for my game and a character will be placed with the blackness blur effect which I will have to research on Photoshop, how to do. There is not much wall art on games out their so it will be fairly new. Sketches can be used as posters or design pieces and they are also used to establish a character before they actually make it in the game. I like the idea of sketches and will probably end up doing some whilst I am in the planning stage of the project. T-shirts are always an easier task to carry out and complete. I can use red bubble to view my T-Shirt design and I will already have the character made for the game so I would just have to stick him on. Silhouettes are always a good idea to include on a T-Shirt design and they look aesthetically pleasing. Whilst creating some merchandise , I would really like to make a poster with a similar artistic style to this and I think that will be my best course of action. Note: I could have written much more about these products and gone into better analysis but I felt that the main focus was the video game and these are just a bonus which will make the game look just that bit better, I would really like to make products as good looking as these though.
  • 9. Existing Poster Products When searching up video game posters, this is mostly what all the posters look like, they are all similar with simple colours and silhouettes of characters on them, I do like this design and think that it would look good on a poster, plus it will be so simple to create. A poster is a definite product that I want to make so I decided to search adventure game posters. All of these are proper imaged posters and they all look way more professional but just as appealing, all of them have the image central with some kind of effect on the image such as shades of lighting or a cloud that merges and fades which is on two of them and the title big and bold either placed at the bottom, middle or top of the page. These posters were very helpful and I want a similar design whilst in the production of my final project.
  • 10. Mood Board of existing T-Shirt Designs and Phone cases T-Shirts and phone cases are good merchandise and would go quiet well with my project. The reason why I chose T-Shirts and phone cases is because they are easy to make and If I have any extra time after my game on the FMP then I would like to make them to show off my skills on some over platforms and products of media.
  • 11. Research Analysis • What common features do the researched products have? • All of these products are game based and mostly they all involve darker colours. One common feature which I can see throughout the different existing products would have to be the simplicity in the games story and graphic as the consumer of the product really care about what it looks like because they know if it is good or not depending on this. Something else which I have seen that would be a common feature would have to be the colour scheme which they have chosen because the majority of them went with a dull colour scheme of black and white, the reason in which I think that they went with this colour scheme would have to be that not everyone wants a game to stand out and the darkness just adds on mystery. Most of the games use side views and this is because it makes the map seem like it lasts forever to keep the players interested but the area on the screen seems more limited. All of the logos have brighter colours and are rather larger and bold ad this is because it makes them easier to read and people like them more. All of the fonts which are shown are pixelated and this is because it matches with the rest of the game. • What aspects of the research will you include within your own production work? • The existing products helped me to find out many things about products and what I want to make for my final project. From this I shall be taking forward the idea of an adventure game which will be more on the brighter side of colours but not be dark and this will have its own unique logo which I will have to spend time designing I will use adventurous colours such as brown and green. Then I will like to create some great visual aspects to the game so I will go with an art style that is similar to monkey island because I like the amount of detail it involves. Once the game is finished and if I have time then I will create a game case and just follow this simple one from the research because game cases are very similar I will include everything on the back similar. I may include when making my products a brighter colour scheme because with the results which I have received from the survey not everyone likes their games to be darker because they visually like looking at brighter colours. Another thing which I think I will try and include in my product will be the logo on different products but instead of having it very obviously placed I will try and make sure that I will make it subtle. The font which I include will be pixelated because it makes the game more relatable to the rest of the project and it is easy to do. From looking at these I have decided that horror is definitely not even an option now and I don’t like it as well as I will not be doing a trailer because it is too hard and time consuming and I have other important products. The style of gameplay is something similar that I want to carry into my video game.
  • 14. Audience research Observation: The audience that answered most of this survey were between the age of 15-22. With a response total of 23 the rest of the audience responses all had one on them. What this says about my audience: That most people who are between this age range of 15-22 and they obviously enjoy them and play them quiet often. All of this age range are in education and working age so they will be able to afford to play games and have spare time on their hands. The odd few obviously who are out of this age range enjoy a good game but because they are such a minority they are not really focused on. How will your product appeal to this audience: I will make my game appeal to this audience by adding in certain factors that make games 15 and not for children I will probably have to add engaging factors such as violence and a detailed storyline/quests because the older people who play games tend to focus and listen to the games more to get into the experience. I will make sure that the game is mature enough for this audience.
  • 15. Audience research • How will your product appeal to this audience: The best way to get a game to appeal to the male gender is too have much darker colours, which tend to be associated with males as well as much action because studies show that many more males watch and like to play around with the action genre and darker colours relate to them more. I think however I want to have a brighter coloured background. Observation: The majority of male to female was 17 to 9 What this says about my audience: That many of the audience that answer this survey and play games are male however this could be biased because their was not an equal amount ratio of gender.
  • 16. Audience research • Observation: Everybody except one person likes to play games. This is a great response and really helpful towards my research because it is apparently very rare to find someone who doesn't like games. • What this says about my audience: That nearly every majority between males and females likes to play some type of game on whichever platform they prefer. • How will your product appeal to this audience: To make it appeal I am going to put a lot of effort into this project as well make the video game as good as I possibly can by getting help from elsewhere and going over everything carefully. I will use existing products and really gat ideas from them.
  • 17. Audience research • Observation: Only one person doesn't like video games because they just don’t interest her • What this says about my audience: That they don’t spend any time playing games and prefer to do other tasks with their time. • How will your product appeal to this audience: A way to get video games to appeal to this person I would have to interview them getting some long list of answers of their likes and such and then compile most of those likes and place them into my video game, which hopefully this person will prefer but then many others who answered yes may not. Many of the people who answered this were not relevant because I only got 1 person who answered no on the previous question so these answers were just people not taking my survey serious.
  • 18. Audience research • What this says about my audience: That many of the people who took my survey love to play adventure games and they are not too bothered about a horror game so that as my project is now out of the question. • How will your product appeal to this audience: I am going to make my game an adventure genre based game which is what the majority prefer with many inspiring adventure aspects from existing games, however a genre by its self is probably a little boring so I will implement some other genres into it too get some of the other audiences over. Observation: The main genre which people chose is adventure at a total of 10, my other results were scattered but the second and 3rd place went too shooter and real time strategy, at 5 and 3 responses.
  • 19. Audience research • Observation: There is a wide range and everybody likes some game that’s different. • What this says about my audience: That no matter what social class or gender that you are from, everybody seems to like to play games all of which are different on a wide varying scale. • How will your product appeal to this audience: To appeal I am going to make this game to the best of my skill level and to really make the game stand out, so to do this I will have to focus on my graphics, character, soundtrack and animation. Also whilst in production I can have people see it give me feedback/pointers on what I could do or they would like which should hopefully change it for the better.
  • 20. Audience research • Observation: People are varying their answers and prefer a bit of everything some prefer graphics, some prefer the story, others like freedom/open world with character development and some people just like games for the competitive side. Most prefer a good story with an open world it seems like though. • What this says about my audience: That they like to play games where you are free to play however you want and decide on your own fate and way you play the game many of them prefer the adventure genre then to most other genres. • How will your product appeal to this audience: My product is on the lines of this idea already I am going to have to create all of these aspects in my game, I shall decide upon a good storline, and write up on that, I will do character development as the storyline progresses but I shall make it open world so people can roam to do as they please, I will also have to implement in some side missions and the killing of other cretures/people. Finally I will make the graphics to the best of my ability and I hope that people will really enjoy my product.
  • 21. Audience research • Observation: many people would spend up too a price range of £20-40 on a video game. • What this says about my audience: That they have all played video games before and would be willing to pay this amount for an adventure game or shooter mostly(referring back to question 5). • How will your product appeal to this audience: My product will appeal to this audience by trying to be a really good adventure video game as a product as well as being at a good and reasonable/affordable price of £25, most people who took the survey are students in higher education/employment so they make money, so my game should be affordable and cheaper than others.
  • 22. Audience research • How will your product appeal to this audience: To appeal I am going to have to make my game unique/special and a one of kind. It is going to have to be really intriguing to get people to spend more time playing and the audience who do buying the game. Many people will obviously want to play my game daily because I will make it so different and large that it sticks in the mind. • Observation: Many people play games daily at 15. The rest spread out 3 at 1-2 times aweek,3 at 3-4 times a week and 4 at not that often. • What this says about my audience: That many of them are actually gamers and frequently play games in their life, it almost seems as if it is an necessity.
  • 23. Audience research • Observation: 92.21% of people would buy an adventure game leaving the 7.69% who wouldn't. • What this says about my audience: That many people like adventure games and would play them even if it wasn’t their favourite type of game genre. • How will your product appeal to this audience: My product is going to appeal to this audience because I am planning on making an adventure game, which actually is a great starting point for my project. I will make it very nature like and include factors from existing adventure games in mine.
  • 25. Interview 1– Is adventure one of your favourite genre of games, why? – Yes, adventure is one of my favourite genres of games. I like them for many reasons, for example I like being able to explore the map. However, it depends what the game is specifically, because there are lots of different types of adventure game. For example one of my favourite adventure games is skyrim. It is an open world which includes much exploration which I prefer more to simple quest and follow certain task games. – What type of puzzles in adventure games do you prefer, why? – I like lots of different types of puzzle. For example, I like mazes and parkour. They all really interest me, puzzles add that little extra to the game and make it more of challenge engaging me more. – When playing a adventure games do you feel relaxed or not? if not what could help this? – Yes, I generally feel relaxed when I am playing video games. It doesn’t really matter what type of game it is. Games are something that I play for fun, I just go on to chill out and kick back, they do not get me angry like some people because I am not competitive and don’t really do competitive games I prefer other types. – Do you prefer games to be dark or colourful, why? – I depends on the type of game. If the game is an adventure game, I prefer it to be dark because the colours can hurt my eyes if they are too bright but I think it is also best to contrast well. – How many hours would you spend playing an game, why? – Once again, it depends on the type of game. If I enjoy the game and it is a big open old game, I would probably spend up to 200 hours in total. This is a long time but the games can include many things to keep you entertained such as story, quests, visual looks, collectables, random tasks which can generate around and captures on maps.
  • 26. Interview 1 • Observation: This person enjoys adventure games and spending lots of hours on them. He plays lots of games and prefers them too be darker because they don’t strain his eyes as much as colour would. I was happy with this response and it helped me further my audience research. • What this says about my audience: That if he had a choice in any genre to pick then he would play an adventure game which is very open world to explore with a main story quest and side missions/tasks to do and chill out on because he is not a competitive person. • How will your product appeal to this audience: My product will appeal really well to this person more or less in every way because my idea is exactly what this person is looking for. I may just change my colour pallet a bit and use darker tones. I will also make it open world but tend to the storyline and develop it well enough because this is the type of game that this person prefers.
  • 27. Interview 2 – Is adventure one of your favourite genre of games, why? – No, because there are others genres which I much more prefer. – What type of puzzles in adventure games do you prefer, why? – Puzzle which include different levels, because they are more advanced. – When playing a adventure games do you feel relaxed or not? if not what could help this? – Relaxed because they are very simple. – Do you prefer games to be dark or colourful, why? – Colourful because dark games are quite boring as you don’t have anything which is visually appealing. – How many hours would you spend playing an game, why ? – Either 4-5hours.
  • 28. Interview 2 • Observation: This person doesn't like adventure games. This person prefers long hours spent on relaxing games but likes a bit of a challenge every now and again. These answers were not as long as I would have liked and missed out on a few details but what was given was helpful. • What this says about my audience: That if given the choice between two different genres such as a shooter or adventure, then most likely they will choose shooter every time, even though they don’t mind too play other genres on top of this. He is also a gamer that regularly plays games for fun and relaxing. • How will your product appeal to this audience: It will appeal because it is a bright coloured open world adventure game to explore and spend time relaxing on. As well as it also includes extra genre’s on top such as action because there is violence, also probably a few intricate puzzles every now and again.
  • 29. Interview 3 – Is adventure one of your favourite genre of games, why? – Probably because you can be free to find things in the world and in the story which are interesting and adventuring to different places is also fun. – What type of puzzles in adventure games do you prefer, why? – When playing an adventure game I would expect problem solving puzzles so that I can get to a new area or do something else. I prefer these puzzles over most others. – When playing a adventure games do you feel relaxed or not? if not what could help this? – I can find it relaxing to be in an area which has a nice landscape and seems peaceful yet when you find trouble they I don’t feel as relaxed. I don’t believe there could be a way to fix that. – Do you prefer games to be dark or colourful, why? – It depends on the game really. If the game has a dark and troubling storyline then I would prefer it to be dark to mirror the atmosphere of the game but if it is a less troubling story line then I would rather have it be colourful as it is more pleasing to look at. – How many hours would you spend playing a game, why ? – Probably around 20-50 hours if I get in to the game but the hours can go up greatly if I enjoy it.
  • 30. Interview 3 • Observation: This person enjoys adventure games and spending lots of hours on them. He plays lots of games and prefers them too be darker because of the complex storyline. I was happy with this response and it helped me further my audience research. • What this says about my audience: This person plays a lot of variety of games and likes many things, they can appreciate a good game and find it peaceful while getting into some competitive at the same time. They have lots of experience with adventure and puzzle games. • How will your product appeal to this audience:. To appeal to this person I wont have to change my idea in any way, this person likes the idea of the product that I am creating and I think that they would buy it. I could go into further detail interview with this person to even better my video game concept, however then it could be too one-sided.
  • 31. New interviews(after feedback) •If you were to buy a video game would you prefer high quality graphics but less detail and such or low quality with this being high? Ideally, I would like to have a game that has both high quality graphics and high detail. However, if I had to pick one, I would prefer a higher level of detail within the game rather than good graphics. This is because I prefer good gameplay over good graphics. •Do you like the concept of a game being a one off and will never be made similar to any other game, or would you prefer to have a game series •I like the concept of having a one off game, because it is more unique and original. Also, if you have a one off game you don’t have to buy every game in the series so it costs less money. A game series can get repetitive and boring after a lot of time. •Would you like the game to be open world or have it following story quest, why? •I would choose a game that is open world because it gives you a sense of freedom within the game, and there isn’t one set path that you have to follow. It allows you to do whatever you want. However, I still like games with story quests. I think the best type of game is a game that has an open world but it also has a story quest as well. •Do you prefer an adventure game to be darker or brighter,why? •I would prefer it to be darker, because it makes the game more mysterious and intersting, and something unexpected could happen so it makes the game more exciting to play. •How would you like the background of an adventure game to look? •I would like the game to have a natural looking background with mountains, and trees, etc. This is because it feels more adventurous than it would be if the game were to be set in a city. Also, I think that the game should have a variety of different backgrounds in different locations around the map.
  • 32. New interviews •If you were to buy a video game would you prefer high quality graphics but less detail and such or low quality with this being high? I would prefer a game which would be in the middle of these two because I like games with very high quality graphics but at the same time if it hasn’t got much detail to it, it is a very simple and boring game which isnt something which would intrigue an audience. But at the same time I don’t really like games with low quality graphics because they don’t have the same feel as others but if they have high level detail people will enjoy. The reason I chose between the two would be because I like the detail and also the quality of a game. •Do you like the concept of a game being a one off and will never be made similar to any other game, or would you prefer to have a game series •I think that I like some games which are made for a one off for example minecraft because it gives the games an authentic feel to it because you know that there where no previous ones like this and they will never make another game like this. But at the same time I really like games series because it gives you something to look forward to for example elder scrolls. •Would you like the game to be open world or have it following story quest, why? •Open world because you have the free will to do whatever you want and you don’t have any bounderies, but at the same time I like quest games because they give you clear instructions on what to do and you get rewarder for following the quest. •Do you prefer an adventure game to be darker or brighter,why? •I prefer adventure games to be darker because it gives a more authentic look and feel because the darker the game is it makes it more dramatic compared to bright games. •How would you like the background of an adventure game to look? •I would like the background to include a forest or somekind of island because it gives it a very strange feel to it and also at the same time quiet realisitic.
  • 33. New interviews • Observation: These people prefer a little bit of both of quality and content. They both also like one off games. Both of them prefer games to be open world and have a darker background as well as the background being a forest or something natural. • What this says about my audience: These people play a lot of variety of games and like many things but they also do like adventure as a genre, they can appreciate a good game and find it peaceful while getting into some competitive at the same time, they like high standard games which focus on all aspects. They have lots of experience with adventure and puzzle games and like them. • How will your product appeal to this audience: To appeal to these people I wont have to change my idea or concept in any way, this person likes the idea of the product that I am creating apart from it being brighter, they want it dark but I think brighter is better and I think that they would still buy it. I could go into further detail interviewing with these person asking them different questions to even better my video game concept, however I have everything I need from this. I am going to make my background to the game natural and almost forest like.
  • 35. Bibliography 1. Ayrton Starkey(2018)Target Audience Interviews (conducted on 18th April 2. Fintan Sedgewick(2018) Target Audience Interviews (conducted on 13th April) 3. Jay Birkin. (2018) Target Audience Research Survey, www.surveymonkey.com(conducted on 11th – 14th April) 4. James Case (2018) Target Audience Interviews (conducted on 12th April) 5. Maniac Mansion; 1987, Developers: LucasArts, Realtime Associates, Designers: Ron Gilbert, Gary Winnick. 6. Anon. (.). Planets3. Available: https://www.kickstarter.com/projects/1247991467/planets3. Last accessed 10th April 2018. 7. GAMEPLAYZ. (2014). Planets 3 Official 3D open-world Game Teaser Trailer - PC. Available: https://www.youtube.com/watch?v=CsCmrRH3OdM. Last accessed 11th April 2018. 8. Anon. (2018). What is your favourite video game genre? (2016). Available: https://www.statista.com/statistics/254115/favorite-movie-genres-in-the-us/. Last accessed 17th April 2018. 9. The Secret of Monkey Island; 1990, Developers: LucasArts, Telltale Games, Designers: Ron Gilbert, Tim Schafer, Dave Grossman, Jonathan Ackley, Michael Stemmle, Sean Clark, Larry Ahern. 10. Krista Lofgren. (2016). 2016 Video Game Statistics & Trends Who’s Playing What & Why. Available: https://www.bigfishgames.com/blog/2016-video-game-statistics-and-trends/. Last accessed 17th April 2018. 11. Anon. (2018). Global unit sales of current generation video game consoles from 2008 to 2017 (in million units). Available: https://www.statista.com/statistics/276768/global-unit-sales-of-video-game-consoles/. Last accessed 17th April 2018.

Editor's Notes

  1. Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it? Why have you chosen to look at this? What have you learned that can help you in your project?
  2. Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it? Why have you chosen to look at this? What have you learned that can help you in your project?
  3. Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it? Why have you chosen to look at this? What have you learned that can help you in your project?
  4. Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it? Why have you chosen to look at this? What have you learned that can help you in your project?
  5. Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it?
  6. List all products researched in previous sections. Include anything additional you have watched/read in preparation for production. Alphabetise your list.