1. T SHIRTST SHIRTS KEY DESIGN ASPECTS AUDIENCE TYPE WHY DOES THE DESIGN WORK FOR THE
AUDIENCE?
CALL OF DUTY: GHOSTSCALL OF DUTY: GHOSTS
RESIDENT EVILRESIDENT EVIL
GTA V
- Uses the Ghosts logo of a faint white
skull, which is on most of the games
poster and packaging.
- Includes the Call of Duty title in the
bottom right showing the brand and
game franchise.
- Call of Duty fans of the game/
franchise.
- Because of the use of a logo instead
of game title is is focused toward more
of a hardcore fan than just a fan of the
game.
- As it is focused at mainly more hardcore fans of the
game it would be accessible online on website such
as, the Call of Duty site, or video game sites.
- It works for the audience as it sticks to the main logo
design that Call of Duty: Ghosts has used and does not
use any other elements incorporated in its design.
- It works for the gamers and fans of Resident Evil as it
incorporates the game in stylish/ funny style and not
just stereotyping them as a gaming 'nerd'.
- Another audience would appreciate the design or
sports recognition
- This shirt would be available online but also in game/
dvd stores to a wider audience.
- As there is no Resident Evil title or
logo printed largely on the shirt it is not
only for hardcore or casual gamers but
also fans of sports or the design.
- Uses the design of a national sports
team.
- Incorporates the city that is used in the
game but in the style of a popular sports
team.
- This is the specific jump suit that is
used in the game.
- In includes the various logos and
badges to mimic the jump suit in the
game.
- The brand Dickies have made this
piece of merchandise including the GTA
5 logo.
- The main audience for this would be
big fans of the game as it is a higher
priced piece of merchandise.
- Because of the tie in with the brand
Dickies some followers or fans of that
brand who may also be small fans of
the game will also be interested.
- It uses a key costume from the game and may be a
special addition or become a rare piece of
merchandise in the future which is why it is important
to the fans
- It also may be used as a fancy dress costume used
by casual gamers who may find and purchase this
piece of clothing online.

2. T SHIRTST SHIRTS KEY DESIGN ASPECTS AUDIENCE TYPE WHY DOES THE DESIGN WORK FOR THE
AUDIENCE?
BIOSHOCKBIOSHOCK
MINECRAFTMINECRAFT
ANGRY BIRDSANGRY BIRDS
- Uses an element from the game called
the Electro Bolt (power/ weapon). and
plays on the idea and concept.
- logo or symbol used for this element
printed on the T-shirt.
- More hardcore fans of the game as
they must recognise this from the game
whereas other audiences would not
understand it.
- Plays on the idea of the element in the game making
it more comical.
- Shows there recognition and that there a fan, but the
shirt represents the games concepts in a clever way.
- Shirt would be available in game/ dvd/ comic stores.
- Logo/ image that represents the
characters called the creeper in the
game Minecraft.
- Plain design and no title of the game
printed on the shirt. makes it act as a
logo for the game.
- Main audience are big fans of the
game and ones aware of this concept/
character who is in the game.
- Another audience may be less of core
gamers but fans of this plain design
which also brings in fans of this t shirt
design who may have never played the
game but have just heard of it.
- It uses an image representing a main character/
concept in the game which most fans will be interested
in.
- Gives a comical approach to the characters in the
game by printing some of the little speech used in the
game in bold letters along with the characters.
- Having a very wide target audience
This Angry Birds T-shirt will have large
audience of not only the gamers who
play this but everyone who plays it and
become a fan.
- The must recognise the shirt from
knowing certain characters in the game.
- Uses images of characters in the
game.
- Plays on their characteristics and uses
a slogan or tag line "Nom Nom Nom".
- Title of the game printed small on the
bottom of the t-shirt.