This document discusses the target audiences for a horror film called "The Axe Man". The primary audience is identified as young men aged 18 and under, as evidenced by similar films like "Cabin in the Woods" targeting that demographic. The secondary audience is identified as young women, as boyfriends may take their girlfriends to see the film. Other related films explored included "Cabin in the Woods" and "Halloween", which similarly targeted younger male audiences.

2. Primary Audience
Young men like Jeff would fit into our primary target audience
because they watch similar films to The Axe man, one example
of this is Cabin In the Woods, this is because Cabin in the Woods
primary audience is males also the film a Cabin in the Woods
relies on the audiences previous knowledge of horror Slasher
films therefore this principle could appeal to our audience as
JLLN productions is an unknown production company.
This is Jeff.

3. Secondary audience
Young females such as: Jennifer fits into our secondary audience due to the fact
she could be the girl friend of a member of our primary audience. this is because
males that fit in our target audience may decide take their girlfriends to the
cinema with them. She also fits into our target audiences age range as well, in
addition the girlfriend could enjoy watching horror films, even though females of
Jennifer’s age would be more inclined to watch a film of the ghost story genre .
The boyfriends taking their girlfriend to the cinema links to the uses and
gratification theory – Social interaction. This is as the couple will talk about the
film afterwards they could then tell their friends this or share it on social media
which will encourage more people to watch our film.
This is
Jennifer

4. Other films related to ours
Before deciding on whom are target audience would be we decided to
explore similar films to ours that target the same target audience. The films
we explored were Cabin in the Woods and Halloween.

5. Cabin In The Woods
From the IMDB statistics we can
see that Males under 18 where
the biggest group that viewed
Cabin in the Woods, and as it
relates to our film this is a age
range and gender type we would
want to target.
Cabin in the woods is similar to our film the main protagonists are
in the similar age bracket to our main protagonists and the film
targets mainstreamers.

6. Halloween