Evaluation into my media piece target audience

1. Evaluation Question Four
By ThaliaBarrett
Whois my filmaimed at and why?
My filmisa Zombie filmaimedat malesover35, some of the demographicstowhichexistinmy
target audience are theirgender.Mymediapiece ismainlyaimedatmaleswhere asmysecondary
audience isaimedatfemales,thismaybe because typicallywomendidn’tenjoythe goryaspectof
zombie filmsasmuchas whatmendidas well asmenenjoyingthe stereotypical strongmale leading
characters andeye-candyfemales.Additionally,mytargetaudience wouldbe froma C2 category,a
middle classbackground,thismaybe due tothe fact that manyzombie filmsare involvedonnormal
housingstreetestatessothroughthe use of such locationsandsettingsitmeansthatmytarget
audience are able tofeel more involvedandare able torelate tocharacters withinthe filmmore
rather thanan audience fromanothersocial class. However,thereisnospecificethnicityorrace
withinourtargetaudience asthisnot onlyenablesourfilmtobe seenbya widerrange of viewers
but alsomeansthat there will be noracial biasednesswithinthe mediapiece andif there wasthena
comedicaffectwouldtake place uponthe audience.
My secondarytargetaudience isfemalesunder35; these toooriginate fromthe C2 category,middle
classand tendedtobe parentsand a familyenvironment.Itcouldbe thatas mysecondtarget
audience are typical parentsthatthroughsucha mediapiece asmyzombie filmitcreatesasense of
escapismforthem,thiscouldalsobe whytheygenerallythinkthatthere shouldbe more strong
leadingfemalecharactersinzombie films,sothatlike males over35,the have somethingtorelate
to.
Whydid I choose thisas my target audience?
I choose thisas my targetaudience because althoughitisn’tpeopleof myage to whichI can’t
associate myself with,however,thishasmeantthat Iam able to covera widervarietyof media
aspectsand techniquesinorderfor itto be a somewhatmore successful piece of workasI am
capable of incorporatingbothsome aspectsthatI can associate whilstalsoexploringaspectsof
zombie filmstowhichIpreviouslywouldn’thave consideredusing,sowithinthatfeature ithas
meantthat my mediapiece willbe more unique andeffective sothatmytarget audience will
thoroughlyenjoythe filmopening.
What helpedme to determine mytarget audience?
I use materialsfromwebsitessuchasThe UK FilmCouncil tohelpme discovermore about whommy
target audience wouldbe aswell as,identifyingmore informationaboutmymediapieces’genre.
Belowithighlightedthe factthatthe zombie genre isinfact spreadacross variesotherconventional
genreswhichincludedHorror,DisasterandThriller.Thiswasa significantrevelationasit
accentuatedthe conceptof suitabilityinrelationtothe targetaudience andasboth myfirstand
secondarytargetaudiences thatthroughtheiragesthismeantthatmy mediapiece will appeal toa

2. widerrangedaudience ratherthanif theyhadsuggestedthatif wasonlysuitable forthe population
of twentyone yearsof age.
Throughsuch researchitdemonstratedtome that as thisgenre isolderthanus I will needto
carefullycreate thispiece inordertobothstickwiththe genrestraditional conventionsespeciallyso
that itwouldappeal tomy olderandmaintarget audience of malesover35, whilstalsobreaking
traditional zombie filmopeningconventionsinordertoappeal tomysecondaryand youngertarget
audience of femalesunder35.
BBFC Classification
Afterassessingthe BBFCClassificationtowardsfilmsIcame to the conclusionthat my mediapiece
will be rateda 15. We have come to thisconclusiondue tothe fact that withinourfilmthere willbe
no conventionsof discrimination,drugs,ornuditypresent,thiswill immediatelyalsomake our
audience lessrestrictedandwiderasitwill be more assessableratherthenitbeingan18 rating,this
issignificantasthismeansthatour viewingaudience islesslimited.We specificallyclassifiedourfilm
as a 15 because of itsmoderate use of horror,violence andthe themesinvolvedsuchasdeathand
terror,as thiswouldespeciallynotbe suitable foraudiencesforexampleof ayoungerage such as
for twelve yearsold. We alsocame tothisconclusionafterrealisingthatthe utilisationof language
isn’ta significantproblemasitdoesnotinclude anyinappropriate linguisticswithinthe filmopening
as any narrationusedwill be thatof natural dialogue,towhichdoesnotinclude evenany
mentioningof sexual,religiousorracial associationsasthe level of offensivelanguageusedisnone,
thisalsohelpsinreducinglimitationsonwhowouldlegallybe allowedtowatchthismediapiece.
Discrimination None present
Drugs None present
Horror Mild usage
Imitable behavior Mild usage
Language None inappropriate language used
Nudity None present

3. Sex None present
Themes Death, Terror
Violence Mild usage
How is my filmopeninglikelyto be releasedtothe public?
The likelyhoodof the releasingormy filmisthatit wouldbe through a quite alarge multiplex
cinemaas the targetaudience isa more mainstreamaudience ratherthananiche audience asthe
zombie genre,asIstatedearlier,isa genre whichhasbeenspreadacrossa range of othergenres
and hence coversvariousaspectsof media andconceptsor everydaylife,thismeansthatmore
people willenjoythe filmopeningandwouldhencebe more successful beingreleasedinalarger
cinemaas thiswouldenable notonlymore viewingsbutalsothe opportunitytomake more profits.
Target Audience MemberProfile
I interviewedMrQuinlanandaskedhimabouthisoccupationandwentintodetail the specifica
aspectsof zombie filmsthathe liked.Throughthese questionsitwillallow me tounderstandin
depththe psychographicsof mytargetaudience.
Name: Mr Quinlan
Age: 57
Occupation: HistoryTeacher
Mr Quinlanlikesmusicwhichisoldcountrymusic.Likesoldcountrymusicbecause it’srelaxingand
helpshimtofocuson thingsone at a time.But,he dislikes21st centuryheavymetal,he findsittobe
extremelydistractingandpainful tolistento. He alsoenjoys actionmoviesaswell aszombie film,he
especiallyenjoysthese filmslike these whentheyinclude simple comedicelements.He significantly
dislikesromance filmsandfindsthem'cringe'anduntasteful suchas'The Note Book'and 'About
Time'.He additionally,likesreadingthe 'Lincolnshire echo'ona regularbasis,he finditthoroughly
informative andbelievesthatit'doesn'tbeataroundthe bush'.He alsoenjoyswatchingthe newsin
the morningbefore workorlisteningtothe newsonthe radio. Mr Quinlaninhisspare time
especiallylikessportssuchascricketand watchinghisdaughterplaycountynetball.

4. Whywould he want to see my film?
Because inmy mediapiece Ihave incorporatednewsreportsandaspectsof televisionwithinmy
piece whichwouldappeal tohimandmytarget audience,especiallyasI have includedfactual detail
intothe eventsandsituationwhichishappening. Additionally,asmytargetaudience enjoymore
traditional musicandalthoughIhaven’tusedcountrymusicIhave usedtraditional opera
throughoutmypiece whichshouldappeal tohimasit doesn’t include21st
centuryheavymetal
whichhe specificallystatedwouldruinthe filmforhim.He wouldalsoenjoywatchingmymedia
piece asit will utilise acombinationof bothmodernandolderaspectsof the zombie genre asmy
maintarget audience ismalesover35this will gravelyentice thembutalsothroughfeaturingsome
more modernelementsmyfilmwillappeal toawideraudience aswell.
Through me havinginterviewedMrQuinlanwhoismemberof mytarget audience,soIthas allowed
me to be able tofullyanalyse mytargetaudience andproceedwithcreatingmyfilmopeningwith
great confidence thatfromthisresearchmyfilmwill be successful.