16. Conversion
Demonstration of Commitment
Subscriptions
Reactions
Reviews
Comments
Shares
Response
Provide the information they need
Demonstrate value
Build the relationship
Purchase
What % of the users become buyers?
17. Advocacy
Identification of people of influence
Find their platforms
Find their audience
Influence
Engage them
Create value for them
Promoting our message
Communicating with them
Inviting them to discuss on their platform
18. Recommendation
s
Have a clear objective
Being there is not enough
Say something of value
Support campaign with content on
website
Forge Social media partnerships
19. Questions and
Answers
All images taken from Google Search and Flikr under
Creative Commons license
A process for identifying prospective businesses, qualifying and quantifying their activities with our brand and our social influence on them, and leading them to future purchasing and potential advocacy.
