Tools for Social Media Monitoring

699 views

Published on

  • Be the first to comment

Tools for Social Media Monitoring

  1. 1. Tools forSocial Media Monitoring<br />Darlene Fichter & Jeff Wisniewski<br />University of Saskatchewan & University of Pittsburgh<br />March 21, 2011<br />
  2. 2. Counting is Easy<br />Photo by Rafael Peñaloza<br />Some rights reserved<br />
  3. 3. Knowing is hard.<br />Photo by Malingering<br />Some rights reserved<br />
  4. 4. Signs of success?<br />Photo by CW Ye, Some rights reserved<br />
  5. 5. Abundance of Counting Tools<br />Specific tools for specific channels<br />Message Boards<br />Facebook<br />Twitter<br />Flickr, YouTube, media/video <br />Social bookmarking<br />“Overview/Aggregate”<br />How<br />Who<br />When<br />Where<br />
  6. 6. URL =“slide title” +. com i.e. boardreader.com<br />boardreader<br />
  7. 7. Surprises?<br />
  8. 8.
  9. 9. Omgili<br />
  10. 10. Social Media Snapshot<br />Photo by byalles-schlumpf, Some rights reserved<br />
  11. 11. HowSociable?<br />Visibility on the web by 22 metrics<br />
  12. 12. Addictomatic<br />
  13. 13. socialmention*<br />
  14. 14. Indicators<br /><ul><li>likelihood of being discussed
  15. 15. do you have a fan base that repeated talk about you?
  16. 16. ration of positive mentions to negative ones</li></ul>Strength<br />Passion<br />Sentiment<br />
  17. 17. Google analytics in page analytics <br />Available from Content section<br />Visualize user interaction<br />
  18. 18. In page analytics<br />
  19. 19. Facebook Insights<br />Quantitative: fans, users, page views<br />Engagement: Likes, comments<br />
  20. 20. Facebook Insights<br />
  21. 21. Klout<br />measurement of overall online influence<br />from 1 to 100 with higher scores representing a wider and stronger sphere of influence <br />uses over 35 variables on Facebook and Twitter<br />
  22. 22. Klout<br />
  23. 23. Mywebcareer<br />Discover, evaluate and monitor your professional online brand<br />FICO-like career score: 350-850<br />
  24. 24. MyWebCareer<br />
  25. 25. twendz<br />
  26. 26. Google Places<br />Activity: views, impressions<br />Actions: maps, driving directions, clicks to website<br />
  27. 27. Places<br />
  28. 28. Hootsuite<br />Social media dashboard<br />Recently added analytics<br />
  29. 29. Questions/Comments<br />After the session contact us at:<br />Darlene Fichter<br />dfichter@gmail.com<br />Jeff Wisniewski<br />jeffw@pitt.edu<br />

×