This document outlines a social media strategy for a company called Push Creative. It discusses objectives like engaging customers and increasing sales. It provides tips for using social media tools to increase brand awareness through sharing information, stories, and facts. It also emphasizes the importance of listening to customers, encouraging conversation and community, and measuring the results of social media efforts over time to improve engagement and content. The document concludes by providing Push Creative's social media presence on platforms like Twitter, Facebook, and Foursquare.

1. Social Media Strategy By Push Creative

2. What is Social Media? Social Media is a conversation supported by online tools The social interactions of real people It’s all about the C’s

3. Social Media Tools

4. The Rules of Social Media

5. Objectives Reach and approach customers to engage in the community Create a destination point for customers to connect Connect to your audience creating trust and honesty Increase customers and drive sales Spread the word Make the location of your company easier to find

6. The Goals Extend Brand Awareness Leveraging social media to generate sales Increase walk through in stores Increase calls Increase new business Increase positive talk

7. Brand Awareness Spread information about events Inform the public about your company’s facts Tap into conversations Interesting facts about your business Profile customers Humorous stories

8. Leveraging Social Media Promote current offers Promote new products Advertise events Reward influences Request feedback Business location YouTubechannels

9. Increase Walk through Encourage new customers to visit Encourage existing customers to try new products Educate aboutyour company Rewarding through Foursquare/Facebook/Twitter

10. Followers Connect with customers Collaborate via Face book Encourage influences Follow other users Follow conversation and reply Recruit brand ambassadors

11. Listening Compliment Complaint Expressed Need Competitors Crowd Influencers Measure ROI Crisis Audit Thread

12. Conversation Comments are fed from customers point of view What information would the customer like to receive Successful social media marketing begins and ends with respect to your audience Understanding what your audience wants to hear isessential

13. Community The community are invited to voice their experiences Conversation is key Personality should be vibrant, engaging and resourceful Consumers help define your brand and they want to feel valued Implement and share the community’s ideas

14. Measuring Results Quarterly for first 3 months, then monthly Holistic approach Number of meaningful comments Responsiveness to communications Quality of shared content Number of links from other sites Number of posts quoting or linking the brand Number of quality blog posts Number of followers

15. Content Creating fun and sharable content Promotions Launches Notification of events Charity Sponsorship The happenings of the company Staff profiles

16. Engagement Customers sharing stories Sending in photos Foursquare Mayor discount offers Respond to common confusions by selecting important questions posted on Facebook and Twitter

17. Our Voice The voice of Push Creative can be found in these locations We would love to connect with you, share a giggle and let you know about a fabulous new project. Twitter: @PushCreatives Facebook: facebook.com/PushCreative Linkedin: http://www.linkedin.com/companies/push-creative_2 Foursquare: Push Creative Should you require further information in regards to PUSH Creative putting together a Social Media Strategy for your business, please don't hesitate to contact us on 02 9975 2006. This document is copyright to Push Creative 2010.