How To Build Campaigns that Appeal To Specific CustomersCrimson Hexagon
While marketers think they know their audience, with Affinities™ social data visualization, you can put that to the test and see what your audience likes, the brand landscape, what your customers are really interested in and how that differs from your competitors.
The sports apparel and accessories company Under Armour can use ForSight's Affinities tool to:
- Aide the development of brand positioning and content strategies for segments of consumers.
- Measure specific marketing and positioning efforts to understand which initiatives resonate with intended audience segments.
- Track their ability to attract and increase conversations from specific segments over time.
Crimson Hexagon - Social + Analytics: Does Social Media Opinion Matter?FutureM
FutureM 2013 session with Crimson Hexagon
Moderator:
Elizabeth Breese
Senior Content and Digital Marketing Strategist, Crimson Hexagon
Speakers:
Mitch Brooks
Senior Research Strategist, Crimson Hexagon
Richard Ng
Vice President, Insights and Intelligence, Edelman Digital
Sean Rusinko
SVP Digital Strategy, Verndale
Guen Yi
VP, Analytics Insights, The Walt Disney Company
Social media metrics are at the leading edge of marketing and market research practice. However, it’s important to distill the useful from the trendy. This panel, lead by Crimson Hexagon, brings together leading marketers to speak honestly about the merits of social data, and to discuss situations when traditional metrics and research should not be discarded in favor of social media analysis. Panelists will dig into which traditional metrics are best, and explore the ideal moments to look to social media opinion to guide marketing and business strategy moving forward.
Over the years, we've developed and delivered dozens of reports for our clients, partners, and the media. From smaller, cyclical anlayses to big audits or year-end reports - we love to be challenged and squeeze out everything we can from our data. We constantly look for ways to improve our alogithms and educate the market about what data can tell them and how they can use it in every day work or in planning their strategy.
E book introducing_microsoft_social_engagement_sourceImix Colombia
En un mundo social conectado, la interacción con los clientes puede darse en cualquier lugar y momento, y es vital para hacer que su negocio crezca. Microsoft Social Engagement pone eficaces herramientas para contenido social a disposición de sus equipos de ventas, marketing y servicio. Estas herramientas les permiten obtener una idea clara de la opinión que tiene la gente sobre su negocio y ponerse en contacto de forma proactiva con clientes, admiradores y críticos en los medios sociales.
Paid communication analysis on Facebook. Reach and cost estimations report.Sotrender
Over the years, we've developed and delivered dozens of reports for our clients, partners, and the media. From smaller, cyclical anlayses to big audits or year-end reports - we love to be challenged and squeeze out everything we can from our data. We constantly look for ways to improve our alogithms and educate the market about what data can tell them and how they can use it in every day work or in planning their strategy.
How To Build Campaigns that Appeal To Specific CustomersCrimson Hexagon
While marketers think they know their audience, with Affinities™ social data visualization, you can put that to the test and see what your audience likes, the brand landscape, what your customers are really interested in and how that differs from your competitors.
The sports apparel and accessories company Under Armour can use ForSight's Affinities tool to:
- Aide the development of brand positioning and content strategies for segments of consumers.
- Measure specific marketing and positioning efforts to understand which initiatives resonate with intended audience segments.
- Track their ability to attract and increase conversations from specific segments over time.
Crimson Hexagon - Social + Analytics: Does Social Media Opinion Matter?FutureM
FutureM 2013 session with Crimson Hexagon
Moderator:
Elizabeth Breese
Senior Content and Digital Marketing Strategist, Crimson Hexagon
Speakers:
Mitch Brooks
Senior Research Strategist, Crimson Hexagon
Richard Ng
Vice President, Insights and Intelligence, Edelman Digital
Sean Rusinko
SVP Digital Strategy, Verndale
Guen Yi
VP, Analytics Insights, The Walt Disney Company
Social media metrics are at the leading edge of marketing and market research practice. However, it’s important to distill the useful from the trendy. This panel, lead by Crimson Hexagon, brings together leading marketers to speak honestly about the merits of social data, and to discuss situations when traditional metrics and research should not be discarded in favor of social media analysis. Panelists will dig into which traditional metrics are best, and explore the ideal moments to look to social media opinion to guide marketing and business strategy moving forward.
Over the years, we've developed and delivered dozens of reports for our clients, partners, and the media. From smaller, cyclical anlayses to big audits or year-end reports - we love to be challenged and squeeze out everything we can from our data. We constantly look for ways to improve our alogithms and educate the market about what data can tell them and how they can use it in every day work or in planning their strategy.
E book introducing_microsoft_social_engagement_sourceImix Colombia
En un mundo social conectado, la interacción con los clientes puede darse en cualquier lugar y momento, y es vital para hacer que su negocio crezca. Microsoft Social Engagement pone eficaces herramientas para contenido social a disposición de sus equipos de ventas, marketing y servicio. Estas herramientas les permiten obtener una idea clara de la opinión que tiene la gente sobre su negocio y ponerse en contacto de forma proactiva con clientes, admiradores y críticos en los medios sociales.
Paid communication analysis on Facebook. Reach and cost estimations report.Sotrender
Over the years, we've developed and delivered dozens of reports for our clients, partners, and the media. From smaller, cyclical anlayses to big audits or year-end reports - we love to be challenged and squeeze out everything we can from our data. We constantly look for ways to improve our alogithms and educate the market about what data can tell them and how they can use it in every day work or in planning their strategy.
Audience Scan report based on social media dataSotrender
Over the years, we've developed and delivered dozens of reports for our clients, partners, and the media. From smaller, cyclical anlayses to big audits or year-end reports - we love to be challenged and squeeze out everything we can from our data. We constantly look for ways to improve our alogithms and educate the market about what data can tell them and how they can use it in every day work or in planning their strategy.
Brands image across the internet including social mediaSotrender
Over the years, we've developed and delivered dozens of reports for our clients, partners, and the media. From smaller, cyclical anlayses to big audits or year-end reports - we love to be challenged and squeeze out everything we can from our data. We constantly look for ways to improve our alogithms and educate the market about what data can tell them and how they can use it in every day work or in planning their strategy.
This Power point presentation or ppt is about following content
CONTENT OF PRESENTATION
What is social media ?
What is marketing ?
Social media marketing
Social media marketing analysis
5 ways to analyze your social media marketing performance
How do you find out our Facebook followers’ demographics?
Why demographics are useful?
How do you decide optimal times/days to post on social media?
What metrics do you monitor on a daily basis?
How do you present to the marketing department?
Social Media Measurement for Sales & MarketingBrian Honigman
For my fifth class on Social Media Analytics taught at NYU, the focus was learning how to measure campaigns on social media centered on sales and marketing goals specifically.
Influencer marketing has grown its popularity significantly. Every business wants to take advantage of influence marketing in 2021. Learn how.
So what can you, as an entrepreneur or a small business owner, do to get your consumers’ attention?
Two words. Influencer. Marketing.
https://semupdates.com/
Find out how as an entrepreneur your company can benefit from using social media platforms. Define your road to successful strategy and follow new trends in social media.
You consumer expects you to know them, their interests, their channel preferences, and also be able to predict what they want before THEY even know it themselves. Personalization in marketing to your consumer is vital. Check out the stats that help support this claim.
After weeks of countless news stories and rumors, basketball stars, LeBron James and Carmelo Anthony, decided to ‘come home.’
Using social analysis to monitor and analyze the social conversations, nuances from fans predicted both players would return home.
Publicists, public relation firms and agencies can use social intelligence analysis to refine brand messaging around hot topics and trends.
Leading Analytics Companies - Presentation by Or Offer, Founder & CEO of SimilarWeb at the NOAH 2014 Conference in London, Old Billingsgate on the 13th of November 2014.
Audience Scan report based on social media dataSotrender
Over the years, we've developed and delivered dozens of reports for our clients, partners, and the media. From smaller, cyclical anlayses to big audits or year-end reports - we love to be challenged and squeeze out everything we can from our data. We constantly look for ways to improve our alogithms and educate the market about what data can tell them and how they can use it in every day work or in planning their strategy.
Brands image across the internet including social mediaSotrender
Over the years, we've developed and delivered dozens of reports for our clients, partners, and the media. From smaller, cyclical anlayses to big audits or year-end reports - we love to be challenged and squeeze out everything we can from our data. We constantly look for ways to improve our alogithms and educate the market about what data can tell them and how they can use it in every day work or in planning their strategy.
This Power point presentation or ppt is about following content
CONTENT OF PRESENTATION
What is social media ?
What is marketing ?
Social media marketing
Social media marketing analysis
5 ways to analyze your social media marketing performance
How do you find out our Facebook followers’ demographics?
Why demographics are useful?
How do you decide optimal times/days to post on social media?
What metrics do you monitor on a daily basis?
How do you present to the marketing department?
Social Media Measurement for Sales & MarketingBrian Honigman
For my fifth class on Social Media Analytics taught at NYU, the focus was learning how to measure campaigns on social media centered on sales and marketing goals specifically.
Influencer marketing has grown its popularity significantly. Every business wants to take advantage of influence marketing in 2021. Learn how.
So what can you, as an entrepreneur or a small business owner, do to get your consumers’ attention?
Two words. Influencer. Marketing.
https://semupdates.com/
Find out how as an entrepreneur your company can benefit from using social media platforms. Define your road to successful strategy and follow new trends in social media.
You consumer expects you to know them, their interests, their channel preferences, and also be able to predict what they want before THEY even know it themselves. Personalization in marketing to your consumer is vital. Check out the stats that help support this claim.
After weeks of countless news stories and rumors, basketball stars, LeBron James and Carmelo Anthony, decided to ‘come home.’
Using social analysis to monitor and analyze the social conversations, nuances from fans predicted both players would return home.
Publicists, public relation firms and agencies can use social intelligence analysis to refine brand messaging around hot topics and trends.
Leading Analytics Companies - Presentation by Or Offer, Founder & CEO of SimilarWeb at the NOAH 2014 Conference in London, Old Billingsgate on the 13th of November 2014.
4 Steps to Drive Your Brand Extension with Social MediaCrimson Hexagon
Follow these four steps to evaluate your brand's potential to expand into new products and product categories, and measure your brand extension's success with social media opinion.
When shoppers go into the grocery store, do they intend to buy Oreos? How do consumers feel when they bring home Oreos that were not on their original shopping list? This social media analysis of purchase intent and Oreo illustrates how social listening brings companies closer to their consumers through understanding their behaviors and motivations and by measuring the effects of branding, marketing, and advertising activities.
I've shared my personal cook book for creating a successful online marketing plan. With this you can create your own marketing strategy and create a plan which will follow you throughout the implementation of that strategy.
Usage-based pricing represents a major innovation in auto insurance. This study from Crimson Hexagon examines how consumers discuss telematics products and discusses how social media listening can guide messaging on new and disruptive products and services.
Beats vs. Bose: Analyzing Consumer Response to Lifestyle Brand Marketing and ...Crimson Hexagon
What drives consumer purchasing intent? How can social media analysis deliver consumer insights into how to position marketing strategy? To answer these questions, we did an analysis on two well-respected headphone brands with completely different marketing approaches.
We dove deep into contextualizing online converations to discover a comparison of top personal sound system competitors.
This study analyzes Hallmark's emotional branding and rebranding opportunities through social media research, uncovering a desire for Hallmark to add sarcastic humor and sarcasm to accompany the traditional sentimental emotional tenor of Hallmark.
Understanding Consumer Affinities in Driving Brand Preference:
Knowing your customers' interests and contextualizing their affinities can mean the difference between a successful new product rollout or a failure.
We chose sweetener, a common ingredient in many food and beverage manufacturing products, to produce this enlightening case study, on how consumer preferences and interests can drive product development and marketing campaign strategy.
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...Aleyda Solís
The app marketing world is considered a black box by many, with little information about best practices. But what if you could discover how competing apps build their marketing strategies, and see how well they work?
Author and Download:
http://blog.resonateinsights.com/white-paper-motivations-in-the-marketing-mix/
What’s the difference between a consumer and a customer? Motivation.
Please, download document from original source. Document here for study purposes and personal use.
Networked Insights Super Bowl XLVIII Brand and Advertising AnalysisNetworked Insights
Networked Insights analyzed consumer conversation from all across the social web during Super Bowl XLVIII.
It was a massive amount of data to analyze too; there were more than 25 million conversations about Super Bowl XLVIII across Twitter, blogs, and forums during the Big Game. Viewers talked about everything from the players to the national anthem to the halftime show performances.
Of course, Networked Insights paid close attention to the brands and advertisers involved in the Big Game. To find out which ads got viewers talking, and the reasons why, we used our technology platform —the same platform that brand marketers and entertainment companies use to gain strategic insights across audience, content and media—to deliver comprehensive analysis.
Trend Tap: Social Media Engagement Best Practices ExplainedThe Social Lights
Trend Tap is a trend publication from The Social Lights that delves into a different aspect of social media each quarter. In this issue, we’re bringing clarity and creative solutions to a hotly contested topic: social media engagement.
You may find yourself thinking:
-Does organic engagement still exist?
-How do I calculate engagement rate on each social network?
-Which brands are winning on social media in 2018?
Get answers to your questions in Trend Tap: The Engagement Issue.
Brought to you by The Social Lights, an award-winning social media marketing agency based in Minneapolis, Minnesota. Visit us: thesociallights.com.
How do you build respect?
If you create content that entertains, answers a question, or empowers your
audience, you’re providing value. Building a respectful relationship ultimately
comes through the exchange of interactions. You deliver great content that
serves a need and your reader gives you permission to enter their inbox or their
social feeds. This is the beginning stages of the relationship and ultimately the
road to a business transaction.
Making data actionable: A look at the power of people-driven data in activati...Ray Poynter
Innovation is impacting every part of our lives, with smartphones making the world available from our pocket. But can we say the same for market research? As researchers, providing access to data from new sources like customer data platforms, could be considered the equivalent of sticking a kid in a candy store. Exciting yes, but completely overwhelming for some. Technological development in our industry is often focused on how a business can create the latest program or app to benefit their business. However, the very fact that this technological development is becoming a technological dependence for consumers means market research is already benefiting. Or rather, it should be. The innovation has occurred, now we need to tap into this wealth of data.This paper will look at how and what can be appended to existing research projects. It will share tangible examples of ways researchers, marketers, and advertisers alike can tap into the already innovative consumer and leverage the ocean of data they are generating – all while maximizing the investment being made in their survey research. Most importantly, it will leave the audience with better understanding of how to activate research-derived segments through programmatic advertising and how clients can derive incremental value from the investment they’re already making in survey-based research.
The Smart Social Report V1 - Top Performing Brands, Real-Time Marketing, and ...Spredfast
Where is social headed? How does my brand fit in? And, most importantly — how can social make me smarter?
If any of these questions have come up in recent strategy sessions, The Smart Social Report, Volume 1 can provide clarity. We evaluated fifty leading brands across ten different verticals, eight social networks, and thousands of pieces of social content.
The creative process for programmatic: A guide for marketersIAB Europe
Brands can find more success with programmatic if they build their creative strategy using the data from their programmatic campaigns. This guide helps marketers and agencies understand how to connect the dots between data and creative, and equips them with a 5-phase framework to make this a reality in their next campaign.
Il processo creativo da implementare per il programmaticEffie Italy
questa completa presentazione di Doubleclick, esplora il processo da attuare per ottenere una creatività che possa ottenere il massimo dell'efficacia, quando inserita in un processo di programmatic planning
Embracing the Power of Social Media for Broadcast Business InsightCognizant
Media and entertainment companies can maximize their programming content by integrating a broadcasting-focused intelligence program with consistent use of social measurement and analysis tools.
Transform results by focusing on receptive audiences TNS
The best ad in the world won’t deliver results if it can’t reach those likely to buy its product. A future-focused approach to identifying receptive audiences is delivering results where traditional targeting has failed.
Similar to Social analysis fuels fan acquisition success (20)
How do you capture the attention of potential clients during a pitch? In this presentation Crimson Hexagon provides tips and strategy for incorporating social media analytics into your pitch in order to win more business and bigger accounts.
Reputation Management in the Case of Paula DeenCrimson Hexagon
Crimson Hexagon uses the case of Paula Deen's dismissal from the Food Network to examine how social media can be leveraged during brand crisis. Following the trends of volume and opinion, Crimson Hexagon shows that listening to consumers, and not only media voices, is crucial to PR agencies and brands.
Crimson Hexagon uses its patented social media analysis technology to assess the impact of the NSA surveillance program on the Verizon brand. How has this PR crisis concerning customer privacy affected consumers' perception of the Verizon brand?
How Automakers Can Tap Social Media To Drive Nameplate MarketingCrimson Hexagon
Social media analysis enables brand managers to quantify the qualitative perceptions about brands and products expressed online. In this study of Porsche and the Porsche Panamera model over a two year period, we track the drivers of brand affinity on social media.
What is the Social Media Conversation about The Great Gatsby?Crimson Hexagon
Many critics dismiss The Great Gatsby, and the media says audiences are divided. But what are people saying on social media? Crimson Hexagon analyzes social opinion on Twitter about Baz Luhrmann's The Great Gatsby.
Crimson Hexagon's social listening technology distill's the agony and the ecstasy of the NCAA Final Four men's basketball tournament and audience's reactions to Liberty Mutual's "Amateur Athletes" March Madness ad campaign.
In a case study of consumer opinion on the Toyota Prius, Crimson Hexagon demonstrates the analytical power of opinion analysis and the methodological shortcomings of keyword-based and NLP analysis.
Many people voiced strong reactions to the ban on selling large soft drinks in New York City. Crimson Hexagon's social media analytics technology cuts through the chaos of social media chatter to show categories and proportions of public opinion.
I Overthrew My Government... Now What? Social Media Analysis of Post-Revoluti...Crimson Hexagon
What role does social media play in building or disrupting democracy in post-revolutionary societies in the Middle East? This research, presented at a SXSW Interactive 2013 panel organized by Sanitas International, uses social media analytics by Crimson Hexagon to examine how citizens use social media in fledgling democracies.
Evaluating ad effectiveness with social mediaCrimson Hexagon
This case study uses social media analytics to evaluate consumer opinion and advertising effectiveness, comparing Macy's holiday ad campaign in 2011 to the ad campaign in 2012.
4. Step 1
Since March 2014 Socialtyze has been testing keywords derived from
Crimson Hexagon social listening technology to help improve our
social media buying. The primary purpose was to discover a more
efficient way to buy fans for a brand’s Facebook page.
Step 3
Our test was created in conjunction with a major movie studio and six
nationally released feature films
Step 2
The result was over 2.4MM in spend and 10MM+ clicks in sum
creating our total sample.
STRATEGY
The Experiment
5. What is Affinities™
?
STRATEGY
The Affinities visualization shows “bubbles”
of various sizes representing each of the top
100 interests in your monitor. The size of each
bubble is proportional to the percent of posts
in your monitor that come from people with
that interest. The bubble’s horizontal position
shows the degree to which people with that
interest are more or less likely to post about
the topic you are monitoring.
This is the interest’s “affinity”. Interests on
the left have higher affinities, and interests
on the right have lower affinities. The vertical
position of the bubbles is arbitrary, and
used simply to prevent the bubbles from
overlapping.
7. The Discovery Process
STRATEGY
We created a buzz monitor to discover who
was talking about the film before it opened.
Those queries were designed to engineer
out noise from reviews and publishers, so
the results would only represent true fans.
Using Crimson Hexagon’s Affinities™
feature, we generated a list that represents
the interests of the movie’s fans. Affinities
is designed to help identify what is unique
about the people participating in the
conversation we’ve captured with our
monitor. It does this by illustrating how
people with certain interests are more or
less likely to have posted about the topic
you are monitoring relative to Twitter overall.
For example, social users involved in this
conversation were 18 times more interested
in the X Factor compared to the average
Twitter user.
8. Our analysts will review the results and
recommend a series of keywords based
on the volume of discussion and the
relevance to the audience.
Our media buyers create ads targeted at
those keywords and interests. After initial
testing we’ll optimize towards top performers.
STRATEGY
Executing On Our Discovery
10. The keywords derived from the Affinity technology performed
16% better than the campaign averages for CTR.
Of the 12 keywords categories tested in this experiment Crimson was the
2nd best performer in CTR. Crimson Hexagon’s suggestions outperformed
other keyword categories like movie stars and fans of competitive movies. For
example, a keyword derived from Crimson Hexagon’s Affinities visualization,
such as the X Factor, was a more targeted keyword than another category, like a
competitive movie title.
Impressively, Crimson Hexagon’s recommendations
beat Facebook’s own data tool - Audience Insights - by 31% for CTR.
The Results
11. The affinity recommendations were often counter
intuitive, like when a slapstick comedy was being
released nationally and we insisted that targeting
indie bands were the best way to find new fans.
At first the studio was resistant to implementing.
However, result was a 32% improvement over the
campaign average for CTR in keyword categories
and a converted client.
A Real Life Example
13. Gaming and mobile app
user acquisition. Affinities allow
for a gaming company to
discover what their users are
interested in, and target their
ads with greater precision.
Twitter allows for advertisers
to directly target ads to a list of
handles. With Crimson’s bulk
export, Socialtyze can create a list
of people who shown intent in a
product and send ads directly to
those users.
What Is The Evolution Of This Research?
14. Who is Crimson Hexagon?
Crimson Hexagon is a leading provider of social media analysis software.
Powered by patented technology and an in-house data library of more than
500 billion posts, Crimson Hexagon ForSight™ platform delivers the industry’s
deepest and most actionable insights from social media data to hundreds of
brands and agencies. Clients include leading global organizations such as
Microsoft, Paramount Pictures, Starbucks, Simon & Schuster, and Twitter, and
leading agencies such as Edelman, CP+B, HUGE, and We Are Social.
Find us online at crimsonhexagon.com and on Twitter @crimsonhexagon.
15. Who is Socialtyze?
We are a team of content creators, social strategists, and developers.
Learn more by visiting us at www.socialtyze.com or
email us at jake@socialtyze.com
