This document provides a social media strategy for the Uptown Chamber of Commerce. It discusses why social media is important for businesses, noting that 84% of marketers say it has helped their business. It then explains the benefits and demographics of different social media platforms like Facebook, Twitter, LinkedIn, Pinterest, and Instagram. The strategy recommends setting goals, researching target audiences, creating engaging content, conversing with customers, and tracking results. The overall message is that an effective social media presence requires a thoughtful strategy rather than just rushing to use various tools.

1. SOCIAL MEDIA
STRATEGY
Uptown Chamber of Commerce, 9/11/2012

2. Kelly O’Connell
ecom Client Relations Associate
Hallmark Data Systems
email: koconnell@halldata.com
twitter: @kelly_virginia

3. Why is social important?
 84% of marketers say social
media has helped their business
 Build brand awareness
 Strengthen relationships
 Drive more traffic to your
website
 Improve search rankings
 More robust customer service
 Tracking/monitoring

4. Benefits of Social Media
Marketing

5. Demographics of Consumers

6. Social Media Explained
It may seem like the
social media sites are
all saying the same
thing, but they are
targeting different
audiences and focusing
on different key
elements.

7. Facebook
 845 million active  Allows for “fans” on
users Facebook pages
 Ages 26 to 64 make  Engage with current
up half the and potential
Facebook customers
population  Promote other
 Most popular social content you create
media network (blogs, webinars)
overall

8. Facebook Pages
Offers the chance to promote deals,
have fans share your information, and
to interact with your customers

9. Twitter
 127 million active
users
 Concise messaging
 Promote alternate
content
 Conversation
friendly
 Followers can
promote your
product/services to
their followers

10. Ways to Interact on Twitter
Interactions with Companies Promote Events with
#hashtags

11. Linkedin
 150 million registered
users
 Join groups to market
your product or
services
 Be seen as a leader
in your industry
 Connect with people
you’ve done business
with and receive
recommendations

12. Pinterest
In a change of one month, from December 2011 to January
2012, Pinterest increased its user population by 155%

13. Pinterest info
 21 million unique
visitors
 Visual promotion
 Pinners can share
your product in one
click
 Cross-channel
promotion
 Links to source
 For businesses that
rely on traffic on

14. Scout - Andersonville
Pins from Scout in Andersonville drive traffic to the store that
may have previously been overlooked while walking up Clark St.

15. Instagram
 >80 million
users
 Mobile
 Hashtags
 Share to other
social sites
 Others promote
your product

16. Other Social
Media
 Foursquare
 Tumblr
 Youtube
 Yelp
 Blogs

17. Twylah

18. Rebelmouse

19. Which ones are for you?
Facebook, Linkedin, Twitter Instagram, Pinterest, Tumblr
 Content/copy based  Visually based
 Conversations with  Easy sharing
customers  Quick paced
 SEO  Rely on site traffic to
 Proactive instead of generate sales
reactive  Your customers do
your work

20. Creating a Social Media Strategy
The rush to use social media tools should
not outweigh the strategy

21. Your Strategy
First Things First
 Goals
 Research
 Content
 Converse
 Strengthen
Relationships
 Measure Results

22. Goals & Objectives
 Increase Sales
 Drive
Awareness
 Customer
Service
 Website Traffic
 Promotions
 Thought leader
in industry

23. Research
 Target audience
 Demographics
 What is already out
there
 Hashtags
 Customer
praise/complaints
 Competitors

24. Content
 Promotions
 Events
 Information
 Behind-the-
scenes
 Transparency
 Frequency
 Cross-channel

25. Converse
 Information
 Customer Service
 Q&A
 Blogs
 Tone

26. Track your success
Tracking your social media efforts are just
as important as creating the content

27. Klout
 Free service
 Tracks facebook,
twitter, linkedin,
etc.
 Shows
increase/decrease
of followers
 Displays top
moments
 Easily view your
influence

29. Tweriod
 Best times to tweet for exposure
 Chart of @replies to track
interactions

30. CrowdBooster
 Schedule tweets
based on best
tracked time
 Track tweets for
impressions and
replies

31. Tying it all together
Social Sites Strategy
 Drive business  Goals
 Website traffic  Research
 Customer service  Content
 Awareness  Measure

32. Q&A

33. Thank you!
koconnell@halldata.com
twitter.com/kelly_virginia