Social b2 b
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This document discusses the social media value chain for B2B marketing. It outlines key components of the chain including exposure, conversation measurement, conversion, advocacy, and recommendations. Each component is defined, such as exposure measuring total visits and brand recognition, conversation tracking numbers of users and mentions, and conversion analyzing what percentage of users become buyers. The value chain provides a framework for B2B marketers to measure engagement and ROI across social media platforms.
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3. The document outlines fundamentals of social media including common platforms, how to get involved, listen to conversations, be authentic and transparent, and measure engagement.
Social Media Strategy
This document provides a social media strategy for the Uptown Chamber of Commerce. It discusses why social media is important for businesses, noting that 84% of marketers say it has helped their business. It then explains the benefits and demographics of different social media platforms like Facebook, Twitter, LinkedIn, Pinterest, and Instagram. The strategy recommends setting goals, researching target audiences, creating engaging content, conversing with customers, and tracking results. The overall message is that an effective social media presence requires a thoughtful strategy rather than just rushing to use various tools.
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Social b2 b
- 1. Marketing & Social Media B2B Marketing The Social Media Value Chain
- 2. Morgan Davis @Morgan_K Trevor Dufresne @TtotheDufresn
- 3. Social Media Value The B2B Social Media Value Chain Recommend ations
- 4. Business to Business is about the people
- 6. End user education Public Relations Search Engine Optimization (SEO)
- 7. Influence Monitoring Calling out prospects
- 8. The Social Media Value Chain
- 10. Exposure Total number of visits directed from social locations Number of fans, followers, friends Brand recognition
- 11. Acknowledgemen trospect acknowledgement P Total visits Where they came from When they got there How they got there Measure the conversion rates from visitor to active participator
- 12. Conversation
- 13. Conversation Measurement Numbers Total users Mentions Links External traffic
- 14. Conversation Activity type Sharing Posting Developing content Blog Video Reviews
- 15. Conversation Private/Public Platforms Personal blogs Public blogs Facebook Linked in Youtube
- 16. Conversion Demonstration of Commitment Subscriptions Reactions Reviews Comments Shares Response Provide the information they need Demonstrate value Build the relationship Purchase What % of the users become buyers?
- 17. Advocacy Identification of people of influence Find their platforms Find their audience Influence Engage them Create value for them Promoting our message Communicating with them Inviting them to discuss on their platform
- 18. Recommendation s Have a clear objective Being there is not enough Say something of value Support campaign with content on website Forge Social media partnerships
- 19. Questions and Answers All images taken from Google Search and Flikr under Creative Commons license
- 20. Thank You
Editor's Notes
- A process for identifying prospective businesses, qualifying and quantifying their activities with our brand and our social influence on them, and leading them to future purchasing and potential advocacy.