Description of Buzz Digital's Bellafind platform

2. What We Do
influencer activation
ˈ oənsər/ aktəˈvāSH (n.)
inflo͝
ən
lead generation
‘ləd/ jenəˈ
rāSHən (n.)
Mobilizing consumers who are active on social media
and willing to be brand advocates.
Acquiring targeted leads and traffic to drive online
revenue.

3. Platforms
Bellafind
Bellafind is our influencer activation platform for thousands of
consumers to collaborate with brands by creating content, trying
products and sharing with friends
Amplifind
Amplifind is our network of partner sites, blogs and apps offering
targeted traffic on a pay-for-performance basis.

4. Why it matters
85
37
92
BETTER DATA MEANS BETTER MARKETING
% of marketers said that big data had driven at least
half of their marketing initiatives for 2014
WE ONLY DO DIGITAL
% of shoppers find online social sources to be the most
influential driver when making decisions
SOCIAL RECOMMENDATIONS AT SCALE
% of consumers who say they trust recommendations
from friends and family above all other forms of
advertising.

5. Why it matters
k coefficient = (# of invites)*(conversion rate)
1 share
1 share
9 views
5 views
Source: AdAge. “How Content Is Really
Shared: Close Friends, Not 'Influencers‘.”
March 7, 2012.

6. 1 Bellafind
Bellafind.com connects
socially-savvy
consumers with brands
they care about.

7. Member Experience
Members
register, complete their
profile, and instantly see
the hottest “finds”
• promotions
• freebies
• deals
• challenges

8. 1 Member Experience
Members are invited to
“brand challenges” based
off of their demographics
& their member status.

9. Member Experience
Members follow and
review their favorite
brands.

10. 1 Targeting
We reach the ideal
consumers through
member and social data
we gather
Targeting Capabilities
1) Bellafind data targeting
Gender
Age
Number of children
Age of children
Household income
Past usage of products
Home ownership
…and more
2) Social targeting
Members who like your brand
Members who like similar or competitive brands
Level of education
Geography
Twitter follows
to Amplifind 

11. Age:
31
Gender: Female
Address: 2196 Camellia Dr
Reno, Nevada
Email:
TWilson42@gmail.com
Family: Married, one child (age 2)
Age:
25
Gender: Female
Address: 10 Hanover Square
New York, New York
Email:
louigirl@msn.com
Income: $46,000/yr
Brands: Sephora, Nordstrom, POM
Lush, Soy Vey, Sun Chips
Brands: Target, Oreos, Dannon,
Diet Coke, Edy’s
FB Friends: 1,234
T Followers: 3,546
http://www.hapilygrey.com

12. Brand Advocacy

13. Brand Advocacy
Ignite social sharing
around a product or
promotion.

14. Brand Advocacy
Ensure user-generated
content of your
products is shared
across social media.

15. Brand Advocacy
Let consumers tell the brand’s story
through authentic, meaningful
conversations

16. Brand Advocacy
Get virality while ensuring
product sample get to the
right consumers.

17. Brand Advocacy

18. Consumer Insights

19. Consumer Insights
Gather consumer insights
from thousands of
consumers.
• gameification
• engagement
• rewards
The average member
spends almost 10 minutes
answering questions for a
challenge.

20. Consumer Insights
Our reporting layers
our data on our
research for new
consumer insights

21. Amplification

22. Amplifind
Amplifind is our proprietary network for traffic acquisition.
• 14 million monthly uniques
• 18 million opt-in emails
• 2,000 websites, blogs, and apps

23. Amplifind

24. Amplifind

25. Amplifind
Analytics
• Partner tracking
• Real-time reporting
• Conversion rate %
client dashboard

26. Build Buzz
Track Results
Reward Action