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She Is Mine - The Underlying Thought


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She Is Mine campaign celebrates the most inspiring women in our lives. She can be a mother/daughter/sister/friend/wife

For men, this campaign gives a chance to showcase their love and affection they have for the lady of their lives.

The activity is to promote the exclusive pendant set range of Mine diamonds, which is a sub-brand of Malabar Gold and Diamonds, starting from INR 29,000/-

Published in: Social Media
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She Is Mine - The Underlying Thought

  1. 1. Why target men for women’s diamond jewelry?
  2. 2. Wondering why are we talking about men for women’s diamond jewelry?
  3. 3. What’s the connection?
  4. 4. Well, we found out that the best way to target women is through men 
  5. 5. Why?
  6. 6. 1. Women love to be gifted…
  7. 7. …Men are always short of gifting ideas…ideas of making the lady of their lives feel special and loved!
  8. 8. 2. Women love to be told that they are loved
  9. 9. Men rarely find time out of work to express their feelings. What better way of saying “I Love You” than a diamond.
  10. 10. 3. Women love diamonds
  11. 11. Men need not think twice. Diamonds don’t see age or relationship. They symbolize love. She can be your mother, wife, sister, daughter or even your best friend.
  12. 12. 4. No substitute for happiness
  13. 13. Men be happy, diamonds have become a good and affordable gifting option. From earrings to rings to pendant, options galore…
  14. 14. 5. Women love surprises
  15. 15. Men are not very good at giving surprises but an exquisite diamond piece can definitely do wonders!
  16. 16. Now, do you need any more reasons to buy her a diamond? 
  17. 17. Buy online at