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1. Question 1
In what way does your media
product use, develop or
challenge forms and conventions
of real music products?

2. Narrative
• For our music video we
have a fragmented
narrative style video
which is typical of the
indie/ alternative genre.
This is different to other
genre as it gives the
video deeper meaning
and allows the audience
to interrupt the narrative
in their own way.
Our Narrative shows a
young female and
male who are in a
relationship, the video
establishes their
relationship and shows
them happy together,
however clips of the
female alone in her
bedroom crying, and
covering bruises reveal
a deeper meaning in
the narrative.

3. Camera Techniques
The camera techniques we used in our video could be
seen to challenge the typical conventions of real media
professional products. Through shooting for our video we
had a tripod on hand, but chose not to use it as we felt the
hand held camera shots looked and fitted better into our
style and narrative of video . It gave the video a more
realistic look and I also feel by using a hand held camera,
means the audience can identify more with the characters
in the video as it appears to be like real life.
This breaks the typical conventions of a music video as
you are unlikely to find music videos that have fully been
filmed with a hand held camera.

4. • We chose to edit our final media
product in black and white. This
conforms to the indie genre as a lot of
indie/ alternative bands use this effect
for their videos. While conducting my
market research I found another indie
band ‘The neighbourhood” used this
same technique for their music video
for ‘Let it go’. This influenced the
choice to also edit our video in black
and white as I feel it not only strongly
represents the genre of the video
well, but causes no other distractions
in the video with bright colours, the
viewers focus solely on the narrative
of the video.
The neighbourhood video in the black
and white effect.
Our music video in the black and white
effect.
Editing

5. CHARACTERS
The characters we have used in our video are typical of the
characters you would expect to find in an indie/alternative music
video. They are your everyday young teenage couple. The main
female character wears a green parker coat, jeans and is
wearing minimal natural looking make up. The male character is
wearing jeans and a hoodie. This style is also relatable for our
target audience of young adults and again helps make the
narrative of our video appear more real.