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The Future of Search Decoded | Benchmark Search Conference 2016

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From Click Consult's Benchmark Search Conference 2016, Bridgewater Hall, 12th July. Presented by James Murray, Microsoft - The Future of Search Decoded. #benchmarkconf2016

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The Future of Search Decoded | Benchmark Search Conference 2016

  1. 1. THE FUTURE OF SEARCH DECODED BENCHMARK SEARCH CONFERENCE, MANCHESTER, 12 JULY 2016 James Murray @james3murray UK Search Advertising Lead
  2. 2. @BingAds @james3murray
  3. 3. @BingAds @james3murray
  4. 4. @BingAds @james3murray
  5. 5. @BingAds @james3murray
  6. 6. @BingAds @james3murray
  7. 7. Source: Mary Meeker Internet Trends 2016 – kpcb.com/internettrends @BingAds @james3murray
  8. 8. Data Source: Microsoft Internal data, April 2015 1 Words 2 Words 3 Words 4 Words 5 Words 6 Words 7 Words 8 Words 9 Words 10+ Words Speech Text Average Bing Ads searches more concentrated around 1-3 words Win 10 voice searches longer through the tail @BingAds @james3murray
  9. 9. @BingAds @james3murray
  10. 10. @BingAds @james3murray
  11. 11. @BingAds #BingBites
  12. 12. 我將用中文來表達我對台灣 家人的敬意. Wǒ jìang yōng Zhōngwén laì biao da wǒ dui Taiwan jǐa rén de jìng yī. To show my respect to my Taiwanese family, I wanted to address them in Chinese SPERM @BingAds #BingBites
  13. 13. @BingAds @james3murray
  14. 14. @BingAds @james3murray
  15. 15. @BingAds @james3murray
  16. 16. @BingAds @james3murray
  17. 17. @BingAds @james3murray
  18. 18. @BingAds @james3murray
  19. 19. @BingAds @james3murray
  20. 20. James Murray jamurray@microsoft.com @james3murray @BingAds

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