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Author Authority for Advanced Search Marketers

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Author Authority for Advanced Search Marketers

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My presentation at SMX Advanced 2014 in Seattle will help you understand what Google is doing with author authority and how you can take advantage of it.

My presentation at SMX Advanced 2014 in Seattle will help you understand what Google is doing with author authority and how you can take advantage of it.

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Author Authority for Advanced Search Marketers

  1. 1. Author Authority @marktraphagen #smx #12c +MarkTraphagen
  2. 2. Mark Traphagen Sr. Director Online Marketin Stone Temple Consulting @marktraphagen +MarkTraphagen @marktraphagen #smx #12c +MarkTraphagen
  3. 3. @marktraphagen #smx #12c +MarkTraphagen
  4. 4. @marktraphagen #smx #12c +MarkTraphagen
  5. 5. @marktraphagen #smx #12c +MarkTraphagen
  6. 6. @marktraphagen #smx #12c +MarkTraphagen Author Authority: Rel=author & Beyond
  7. 7. @marktraphagen #smx #12c +MarkTraphagen
  8. 8. December 2013 Authorship Purge @marktraphagen #smx #12c +MarkTraphagen
  9. 9. @marktraphagen #smx #12c +MarkTraphagen Factors in Authorship Retention 1. Site authority & history 2. Content quality 3. Author trust
  10. 10. @marktraphagen #smx #12c +MarkTraphagen Present Powers of rel=author
  11. 11. @marktraphagen #smx #12c +MarkTraphagen Present Powers of rel=author
  12. 12. @marktraphagen #smx #12c +MarkTraphagen Present Powers of rel=author
  13. 13. @marktraphagen #smx #12c +MarkTraphagen Beyond rel=author
  14. 14. @marktraphagen #smx #12c +MarkTraphagen Google Must Go Beyond rel=author
  15. 15. @marktraphagen #smx #12c +MarkTraphagen
  16. 16. @marktraphagen #smx #12c +MarkTraphagen Every Brand Needs a Badass
  17. 17. @marktraphagen #smx #12c +MarkTraphagen Every Brand Needs a Badass
  18. 18. @marktraphagen #smx #12c +MarkTraphagen Every Brand Needs a Badass
  19. 19. @marktraphagen #smx #12c +MarkTraphagen Every Brand Needs a Badass
  20. 20. @marktraphagen #smx #12c +MarkTraphagen How to Build Author Authority
  21. 21. @marktraphagen #smx #12c +MarkTraphagen How to Build Author Authority BE the “anyone” they WANT to listen to!
  22. 22. @marktraphagen #smx #12c +MarkTraphagen Be Productive
  23. 23. @marktraphagen #smx #12c +MarkTraphagen Be Authoritative
  24. 24. @marktraphagen #smx #12c +MarkTraphagen Know Your Stuff Better than Anyone Else
  25. 25. @marktraphagen #smx #12c +MarkTraphagen
  26. 26. @marktraphagen #smx #12c +MarkTraphagen Be Thorough
  27. 27. @marktraphagen #smx #12c +MarkTraphagen Be Thorough
  28. 28. @marktraphagen #smx #12c +MarkTraphagen Be Different
  29. 29. @marktraphagen #smx #12c +MarkTraphagen Say What No One Else Is Saying
  30. 30. @marktraphagen #smx #12c +MarkTraphagen Find Your Own Voice
  31. 31. @marktraphagen #smx #12c +MarkTraphagen Be Ubiquitous
  32. 32. @marktraphagen #smx #12c +MarkTraphagen Expand Your Networks & Mediums
  33. 33. @marktraphagen #smx #12c +MarkTraphagen Build Your Social Following
  34. 34. @marktraphagen #smx #12c +MarkTraphagen Keep Sharing Your Best Content
  35. 35. @marktraphagen #smx #12c +MarkTraphagen Keep Sharing Your Best Content
  36. 36. @marktraphagen #smx #12c +MarkTraphagen
  37. 37. Mark Traphagen Sr. Director Online Marketin Stone Temple Consulting @marktraphagen +MarkTraphagen @marktraphagen #smx #12c +MarkTraphagen Thanks!

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