Author Authority
@marktraphagen #smx #12c
+MarkTraphagen
Mark Traphagen
Sr. Director Online Marketin
Stone Temple Consulting
@marktraphagen
+MarkTraphagen
@marktraphagen #smx #12c...
@marktraphagen #smx #12c
+MarkTraphagen
@marktraphagen #smx #12c
+MarkTraphagen
@marktraphagen #smx #12c
+MarkTraphagen
@marktraphagen #smx #12c
+MarkTraphagen
Author Authority:
Rel=author & Beyond
@marktraphagen #smx #12c
+MarkTraphagen
December 2013 Authorship Purge
@marktraphagen #smx #12c
+MarkTraphagen
@marktraphagen #smx #12c
+MarkTraphagen
Factors in Authorship Retention
1. Site authority & history
2. Content quality
3. ...
@marktraphagen #smx #12c
+MarkTraphagen
Present Powers of rel=author
@marktraphagen #smx #12c
+MarkTraphagen
Present Powers of rel=author
@marktraphagen #smx #12c
+MarkTraphagen
Present Powers of rel=author
@marktraphagen #smx #12c
+MarkTraphagen
Beyond rel=author
@marktraphagen #smx #12c
+MarkTraphagen
Google Must Go Beyond rel=author
@marktraphagen #smx #12c
+MarkTraphagen
@marktraphagen #smx #12c
+MarkTraphagen
Every Brand Needs a Badass
@marktraphagen #smx #12c
+MarkTraphagen
Every Brand Needs a Badass
@marktraphagen #smx #12c
+MarkTraphagen
Every Brand Needs a Badass
@marktraphagen #smx #12c
+MarkTraphagen
Every Brand Needs a Badass
@marktraphagen #smx #12c
+MarkTraphagen
How to Build Author Authority
@marktraphagen #smx #12c
+MarkTraphagen
How to Build Author Authority
BE the “anyone” they WANT to listen to!
@marktraphagen #smx #12c
+MarkTraphagen
Be Productive
@marktraphagen #smx #12c
+MarkTraphagen
Be Authoritative
@marktraphagen #smx #12c
+MarkTraphagen
Know Your Stuff Better than Anyone Else
@marktraphagen #smx #12c
+MarkTraphagen
@marktraphagen #smx #12c
+MarkTraphagen
Be Thorough
@marktraphagen #smx #12c
+MarkTraphagen
Be Thorough
@marktraphagen #smx #12c
+MarkTraphagen
Be Different
@marktraphagen #smx #12c
+MarkTraphagen
Say What No One Else Is Saying
@marktraphagen #smx #12c
+MarkTraphagen
Find Your Own Voice
@marktraphagen #smx #12c
+MarkTraphagen
Be Ubiquitous
@marktraphagen #smx #12c
+MarkTraphagen
Expand Your Networks & Mediums
@marktraphagen #smx #12c
+MarkTraphagen
Build Your Social Following
@marktraphagen #smx #12c
+MarkTraphagen
Keep Sharing Your Best Content
@marktraphagen #smx #12c
+MarkTraphagen
Keep Sharing Your Best Content
@marktraphagen #smx #12c
+MarkTraphagen
Mark Traphagen
Sr. Director Online Marketin
Stone Temple Consulting
@marktraphagen
+MarkTraphagen
@marktraphagen #smx #12c...
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Author Authority for Advanced Search Marketers

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My presentation at SMX Advanced 2014 in Seattle will help you understand what Google is doing with author authority and how you can take advantage of it.

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Author Authority for Advanced Search Marketers

  1. 1. Author Authority @marktraphagen #smx #12c +MarkTraphagen
  2. 2. Mark Traphagen Sr. Director Online Marketin Stone Temple Consulting @marktraphagen +MarkTraphagen @marktraphagen #smx #12c +MarkTraphagen
  3. 3. @marktraphagen #smx #12c +MarkTraphagen
  4. 4. @marktraphagen #smx #12c +MarkTraphagen
  5. 5. @marktraphagen #smx #12c +MarkTraphagen
  6. 6. @marktraphagen #smx #12c +MarkTraphagen Author Authority: Rel=author & Beyond
  7. 7. @marktraphagen #smx #12c +MarkTraphagen
  8. 8. December 2013 Authorship Purge @marktraphagen #smx #12c +MarkTraphagen
  9. 9. @marktraphagen #smx #12c +MarkTraphagen Factors in Authorship Retention 1. Site authority & history 2. Content quality 3. Author trust
  10. 10. @marktraphagen #smx #12c +MarkTraphagen Present Powers of rel=author
  11. 11. @marktraphagen #smx #12c +MarkTraphagen Present Powers of rel=author
  12. 12. @marktraphagen #smx #12c +MarkTraphagen Present Powers of rel=author
  13. 13. @marktraphagen #smx #12c +MarkTraphagen Beyond rel=author
  14. 14. @marktraphagen #smx #12c +MarkTraphagen Google Must Go Beyond rel=author
  15. 15. @marktraphagen #smx #12c +MarkTraphagen
  16. 16. @marktraphagen #smx #12c +MarkTraphagen Every Brand Needs a Badass
  17. 17. @marktraphagen #smx #12c +MarkTraphagen Every Brand Needs a Badass
  18. 18. @marktraphagen #smx #12c +MarkTraphagen Every Brand Needs a Badass
  19. 19. @marktraphagen #smx #12c +MarkTraphagen Every Brand Needs a Badass
  20. 20. @marktraphagen #smx #12c +MarkTraphagen How to Build Author Authority
  21. 21. @marktraphagen #smx #12c +MarkTraphagen How to Build Author Authority BE the “anyone” they WANT to listen to!
  22. 22. @marktraphagen #smx #12c +MarkTraphagen Be Productive
  23. 23. @marktraphagen #smx #12c +MarkTraphagen Be Authoritative
  24. 24. @marktraphagen #smx #12c +MarkTraphagen Know Your Stuff Better than Anyone Else
  25. 25. @marktraphagen #smx #12c +MarkTraphagen
  26. 26. @marktraphagen #smx #12c +MarkTraphagen Be Thorough
  27. 27. @marktraphagen #smx #12c +MarkTraphagen Be Thorough
  28. 28. @marktraphagen #smx #12c +MarkTraphagen Be Different
  29. 29. @marktraphagen #smx #12c +MarkTraphagen Say What No One Else Is Saying
  30. 30. @marktraphagen #smx #12c +MarkTraphagen Find Your Own Voice
  31. 31. @marktraphagen #smx #12c +MarkTraphagen Be Ubiquitous
  32. 32. @marktraphagen #smx #12c +MarkTraphagen Expand Your Networks & Mediums
  33. 33. @marktraphagen #smx #12c +MarkTraphagen Build Your Social Following
  34. 34. @marktraphagen #smx #12c +MarkTraphagen Keep Sharing Your Best Content
  35. 35. @marktraphagen #smx #12c +MarkTraphagen Keep Sharing Your Best Content
  36. 36. @marktraphagen #smx #12c +MarkTraphagen
  37. 37. Mark Traphagen Sr. Director Online Marketin Stone Temple Consulting @marktraphagen +MarkTraphagen @marktraphagen #smx #12c +MarkTraphagen Thanks!

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