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Grow Up or Get Out: A Social Media Marketing Manifesto for 2018

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The first half of 2018 has proven to be the most chaotic and disruptive period in the history of social media marketing. This presentation explains why, then offers six attitude adjustments social media marketers must make to "grow up" and become mature marketers, in order to survive and thrive in the coming years.

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Grow Up or Get Out: A Social Media Marketing Manifesto for 2018

  1. 1. @umbsocialMark Traphagen| Stone Temple | @marktraphagen GROW UP OR GET OUT A Social Media Marketing Manifesto for 2018
  2. 2. @umbsocialMark Traphagen| Stone Temple | @marktraphagen STONE TEMPLE CONSULTING FRAMINGHAM MA – Eric Enge, Founder & CEO Our Studies Have Been Covered In: ➣ US Search Awards SEO Agency of the Year ➣ Interactive Marketing Awards Best Video Series (Here’s Why) ➣ Landy’s Search Marketer of the Year (Eric) ➣ US Search Awards Search Personality of the Year (Eric) ➣ INC 5000 Company
  3. 3. @umbsocialMark Traphagen| Stone Temple | @marktraphagen
  4. 4. @umbsocialMark Traphagen| Stone Temple | @marktraphagen FACEBOOK FLIPS OUT!
  5. 5. @umbsocialMark Traphagen| Stone Temple | @marktraphagen
  6. 6. @umbsocialMark Traphagen| Stone Temple | @marktraphagen
  7. 7. @umbsocialMark Traphagen| Stone Temple | @marktraphagen
  8. 8. @umbsocialMark Traphagen| Stone Temple | @marktraphagen
  9. 9. @umbsocialMark Traphagen| Stone Temple | @marktraphagen
  10. 10. @umbsocialMark Traphagen| Stone Temple | @marktraphagen TWITTER ZAPS BOTS!
  11. 11. @umbsocialMark Traphagen| Stone Temple | @marktraphagen
  12. 12. @umbsocialMark Traphagen| Stone Temple | @marktraphagen
  13. 13. @umbsocialMark Traphagen| Stone Temple | @marktraphagen SOCIAL SHARING SHRINKS!
  14. 14. @umbsocialMark Traphagen| Stone Temple | @marktraphagen Social Sharing is Down Stonet.co/content-trends
  15. 15. @umbsocialMark Traphagen| Stone Temple | @marktraphagen Engagement Competition is Rising Stonet.co/content-trends
  16. 16. @umbsocialMark Traphagen| Stone Temple | @marktraphagen SOCIAL PROOF GOES POOF!
  17. 17. @umbsocialMark Traphagen| Stone Temple | @marktraphagen November 2015 June 2017 February 2018 Social Sharing Numbers Hidden
  18. 18. @umbsocialMark Traphagen| Stone Temple | @marktraphagen INFLUENCER SCANDALS!
  19. 19. @umbsocialMark Traphagen| Stone Temple | @marktraphagen
  20. 20. @umbsocialMark Traphagen| Stone Temple | @marktraphagen
  21. 21. @umbsocialMark Traphagen| Stone Temple | @marktraphagen
  22. 22. @umbsocialMark Traphagen| Stone Temple | @marktraphagen AD BLOCKING!
  23. 23. @umbsocialMark Traphagen| Stone Temple | @marktraphagen
  24. 24. @umbsocialMark Traphagen| Stone Temple | @marktraphagen
  25. 25. @umbsocialMark Traphagen| Stone Temple | @marktraphagen DARK SOCIAL RISING!
  26. 26. @umbsocialMark Traphagen| Stone Temple | @marktraphagen
  27. 27. @umbsocialMark Traphagen| Stone Temple | @marktraphagen
  28. 28. @umbsocialMark Traphagen| Stone Temple | @marktraphagen
  29. 29. @umbsocialMark Traphagen| Stone Temple | @marktraphagen
  30. 30. @umbsocialMark Traphagen| Stone Temple | @marktraphagen The witch turned my marketing into a newt!
  31. 31. @umbsocialMark Traphagen| Stone Temple | @marktraphagen It got better!
  32. 32. @umbsocialMark Traphagen| Stone Temple | @marktraphagen SEO HAS A MESSAGE FOR US
  33. 33. @umbsocialMark Traphagen| Stone Temple | @marktraphagen HOW TO GET YOUR SOCIAL MEDIA MARKETING ALL GROWED UP6 Attitude Adjustments
  34. 34. @umbsocialMark Traphagen| Stone Temple | @marktraphagen IS IT STILL WORTH IT? 1
  35. 35. @umbsocialMark Traphagen| Stone Temple | @marktraphagen
  36. 36. @umbsocialMark Traphagen| Stone Temple | @marktraphagen
  37. 37. @umbsocialMark Traphagen| Stone Temple | @marktraphagen PAID IS NO LONGER OPTIONAL 2
  38. 38. @umbsocialMark Traphagen| Stone Temple | @marktraphagen SOCIAL POSTS ARE ALWAYS AN INTERRUPTI ON
  39. 39. @umbsocialMark Traphagen| Stone Temple | @marktraphagen PAID IS AT LEAST A TARGETED INTERRUPTI ON
  40. 40. @umbsocialMark Traphagen| Stone Temple | @marktraphagen “I’ve gotten more into driving top of funnel awareness more cheaply. So like running a video view campaign and then remarketing to people that watched it to get the sale.” Susan Wenograd susanwenograd.com
  41. 41. @umbsocialMark Traphagen| Stone Temple | @marktraphagen BUILD CONTENT BRIDGES 3
  42. 42. @umbsocialMark Traphagen| Stone Temple | @marktraphagen
  43. 43. @umbsocialMark Traphagen| Stone Temple | @marktraphagen QUALITY OVER QUANTITY 4
  44. 44. @umbsocialMark Traphagen| Stone Temple | @marktraphagen Source: Chartbeat
  45. 45. @umbsocialMark Traphagen| Stone Temple | @marktraphagen Source: Chartbeat
  46. 46. @umbsocialMark Traphagen| Stone Temple | @marktraphagen
  47. 47. @umbsocialMark Traphagen| Stone Temple | @marktraphagen STRATEGI C PARTNERI NG 5
  48. 48. @umbsocialMark Traphagen| Stone Temple | @marktraphagen Steve Rayson of Buzzsumo
  49. 49. @umbsocialMark Traphagen| Stone Temple | @marktraphagen Steve Rayson of Buzzsumo
  50. 50. @umbsocialMark Traphagen| Stone Temple | @marktraphagen Steve Rayson of Buzzsumo
  51. 51. @umbsocialMark Traphagen| Stone Temple | @marktraphagen Search Engine Journal stonet.co/content-trends
  52. 52. @umbsocialMark Traphagen| Stone Temple | @marktraphagen Stone Temple Blog stonet.co/mostlinked17
  53. 53. @umbsocialMark Traphagen| Stone Temple | @marktraphagen BEYOND PROMOTIO N 6
  54. 54. @umbsocialMark Traphagen| Stone Temple | @marktraphagen Customer Service
  55. 55. @umbsocialMark Traphagen| Stone Temple | @marktraphagen “While only 41 percent of people who complain on Facebook, Twitter, Yelp, TripAdvisor, and other review sites anticipate a response, when they do receive a response, they’re almost twice as likely to recommend the company afterward. Jay Baer Hug Your Haters
  56. 56. @umbsocialMark Traphagen| Stone Temple | @marktraphagen Social Listening
  57. 57. @umbsocialMark Traphagen| Stone Temple | @marktraphagen Social Listening • Branding effectiveness
  58. 58. @umbsocialMark Traphagen| Stone Temple | @marktraphagen Social Listening • Branding effectiveness • Campaign effectiveness
  59. 59. @umbsocialMark Traphagen| Stone Temple | @marktraphagen Social Listening • Branding effectiveness • Campaign effectiveness • Product/service ideas & improvements
  60. 60. @umbsocialMark Traphagen| Stone Temple | @marktraphagen Social Listening • Branding effectiveness • Campaign effectiveness • Product/service ideas & improvements • Reputation management
  61. 61. @umbsocialMark Traphagen| Stone Temple | @marktraphagen SMM Maturity Attitude Adjustments Is social media right for you?1
  62. 62. @umbsocialMark Traphagen| Stone Temple | @marktraphagen SMM Maturity Attitude Adjustments Is social media right for you? Embrace paid options 1 2
  63. 63. @umbsocialMark Traphagen| Stone Temple | @marktraphagen SMM Maturity Attitude Adjustments Is social media right for you? Embrace paid options Build content bridges 1 2 3
  64. 64. @umbsocialMark Traphagen| Stone Temple | @marktraphagen SMM Maturity Attitude Adjustments Is social media right for you? Quality over quantity Embrace paid options Build content bridges 1 2 3 4
  65. 65. @umbsocialMark Traphagen| Stone Temple | @marktraphagen SMM Maturity Attitude Adjustments Seek strategic partnerships Is social media right for you? Quality over quantity Embrace paid options Build content bridges 1 2 3 4 5
  66. 66. @umbsocialMark Traphagen| Stone Temple | @marktraphagen SMM Maturity Attitude Adjustments Seek strategic partnerships Is social media right for you? Quality over quantity Look beyond promotion Embrace paid options Build content bridges 1 2 3 4 5 6
  67. 67. @umbsocialMark Traphagen| Stone Temple | @marktraphagen THANK YOU! Mark Traphagen mtraphagen@stonetemple.co m @marktraphagen Stone Temple sales@stonetemple.com (508) 879-0995

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