Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Social & SEO: Unite and Conquer!
@marktraphagen
@marktraphagen
Are we not men?
@marktraphagen
But it’s not about Google+
@marktraphagen
Not about any particular channel
@marktraphagen
Your prospects are on the other side
@marktraphagen
Where’s
the
Crack?
@marktraphagen
One crack: Social SEO
@marktraphagen
What is Social SEO?
@marktraphagen
Social SEO Mythology
@marktraphagen
Ranking Correlation
@marktraphagen
Ranking Correlation
@marktraphagen
stonet.co/fbseo2013
@marktraphagen
stonet.co/fbseo2013
@marktraphagen
stonet.co/GoogleTweetIndexing
@marktraphagen
stonet.co/GoogleTweetIndexing
@marktraphagen
stonet.co/GoogleTweetIndexing
@marktraphagen
After the “Firehose” turned on
@marktraphagen
What about Google+?
@marktraphagen
stonet.co/gplusranking
@marktraphagen
stonet.co/CuttsSocialAuthority
@marktraphagen
What about the correlations?
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
No, just common to hot days
@marktraphagen
More likely cause
@marktraphagen
More likely cause
@marktraphagen
More likely cause
@marktraphagen
More likely cause
@marktraphagen
Are social and search playmates at all?
@marktraphagen
So how do we make the magic?
@marktraphagen
The Social SEO Cycle
@marktraphagen
1 Content
@marktraphagen
1. Content
2. Visibility
@marktraphagen
1. Content
2. Visibility
3. Audience
@marktraphagen
1 Content
2 Visibility
3 Audience
4 Fans
@marktraphagen
1 Content
2 Visibility
3 Audience
4 Fans5 Reinforcement
@marktraphagen
1 Content
2 Visibility
3 Audience
4 Fans5 Reinforcement
6 Authority
@marktraphagen
1 Content
2 Visibility
3 Audience
4 Fans5 Reinforcement
6 Authority
7 Discovery
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
Organic SEO After Our Content “Hit”
@marktraphagen
@marktraphagen
1 Content
2 Visibility
3 Audience
4 Fans5 Reinforcement
6 Authority
7 Discovery
@marktraphagen
Organic SEO After Our Content “Hit”
@marktraphagen
Let’s Connect!
• www.stonetemple.com
• @MarkTraphagen
Or just Google
“Mark Traphagen!”
THANKS!
Upcoming SlideShare
Loading in …5
×

Search and Social: Unite and Conquer!

664 views

Published on

Healthy social media activity and effective search optimization are both part of a well-balanced online marketing diet, but they build stronger brand bodies when their powers are combined.

In this deck you’ll learn to leave behind several myths about how social media affects search, and move to the truth supported by massive data studies. Find out not only why your social and search initiatives must be coordinated, but the increased marketing effectiveness you gain when they are in tune.

Presented at BankSocial 2016

Published in: Marketing
  • Be the first to comment

Search and Social: Unite and Conquer!

  1. 1. Social & SEO: Unite and Conquer! @marktraphagen
  2. 2. @marktraphagen Are we not men?
  3. 3. @marktraphagen
  4. 4. But it’s not about Google+ @marktraphagen
  5. 5. Not about any particular channel @marktraphagen
  6. 6. Your prospects are on the other side @marktraphagen
  7. 7. Where’s the Crack? @marktraphagen
  8. 8. One crack: Social SEO @marktraphagen
  9. 9. What is Social SEO? @marktraphagen
  10. 10. Social SEO Mythology @marktraphagen
  11. 11. Ranking Correlation @marktraphagen
  12. 12. Ranking Correlation @marktraphagen
  13. 13. stonet.co/fbseo2013 @marktraphagen
  14. 14. stonet.co/fbseo2013 @marktraphagen
  15. 15. stonet.co/GoogleTweetIndexing @marktraphagen
  16. 16. stonet.co/GoogleTweetIndexing @marktraphagen
  17. 17. stonet.co/GoogleTweetIndexing @marktraphagen
  18. 18. After the “Firehose” turned on @marktraphagen
  19. 19. What about Google+? @marktraphagen
  20. 20. stonet.co/gplusranking @marktraphagen
  21. 21. stonet.co/CuttsSocialAuthority @marktraphagen
  22. 22. What about the correlations? @marktraphagen
  23. 23. @marktraphagen
  24. 24. @marktraphagen
  25. 25. @marktraphagen
  26. 26. No, just common to hot days @marktraphagen
  27. 27. More likely cause @marktraphagen
  28. 28. More likely cause @marktraphagen
  29. 29. More likely cause @marktraphagen
  30. 30. More likely cause @marktraphagen
  31. 31. Are social and search playmates at all? @marktraphagen
  32. 32. So how do we make the magic? @marktraphagen
  33. 33. The Social SEO Cycle @marktraphagen
  34. 34. 1 Content @marktraphagen
  35. 35. 1. Content 2. Visibility @marktraphagen
  36. 36. 1. Content 2. Visibility 3. Audience @marktraphagen
  37. 37. 1 Content 2 Visibility 3 Audience 4 Fans @marktraphagen
  38. 38. 1 Content 2 Visibility 3 Audience 4 Fans5 Reinforcement @marktraphagen
  39. 39. 1 Content 2 Visibility 3 Audience 4 Fans5 Reinforcement 6 Authority @marktraphagen
  40. 40. 1 Content 2 Visibility 3 Audience 4 Fans5 Reinforcement 6 Authority 7 Discovery @marktraphagen
  41. 41. @marktraphagen
  42. 42. @marktraphagen
  43. 43. @marktraphagen
  44. 44. @marktraphagen
  45. 45. @marktraphagen
  46. 46. @marktraphagen
  47. 47. Organic SEO After Our Content “Hit” @marktraphagen
  48. 48. @marktraphagen
  49. 49. 1 Content 2 Visibility 3 Audience 4 Fans5 Reinforcement 6 Authority 7 Discovery @marktraphagen
  50. 50. Organic SEO After Our Content “Hit” @marktraphagen
  51. 51. Let’s Connect! • www.stonetemple.com • @MarkTraphagen Or just Google “Mark Traphagen!” THANKS!

×