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Google+ Profile PageRank: The Real AuthorRank? - SMX Advanced 2013

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Everyone who uses Google Authorship wants to know: Is AuthorRank active yet? That is, is Google using Authorship data as a direct influence on search results yet? Most likely not. But...Authorship provides a significant benefit that most miss: it builds the PageRank authority of your profile, making it a ranking powerhouse

(One correction from last slide: My Google+ guides are found at http://bit.ly/gplusguides - all lower case)

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Google+ Profile PageRank: The Real AuthorRank? - SMX Advanced 2013

  1. 1. Virante Web Marketing Mark Traphagen Director of Digital Outreach Google+ Profile PageRank: The Real AuthorRank? Tuesday, June 11, 13
  2. 2. Virante Web Marketing Mark Traphagen - Director of Digital Outreach Tuesday, June 11, 13 If nothing else in this presentation impresses you: THIS IS ME WITH A WHEEL OF THE MARS CURIOSITY ROVER!
  3. 3. Mark Traphagen | Virante.org | @marktraphagen http://bit.ly/AuthorshipCommunity Tuesday, June 11, 13 Most hotly debated topic in Google+ Authorship Community: Is AuthorRank active?
  4. 4. Mark Traphagen | Virante.org | @marktraphagen http://bit.ly/AuthorshipCTR Tuesday, June 11, 13 Authorship has been proven to increase CTR for many search results. (Eye track from http://justinbriggs.org/how-does-google-authorship-impact-ctr)
  5. 5. Mark Traphagen | Virante.org | @marktraphagen Tuesday, June 11, 13 Many users report anecdotal evidence of large traffic jumps after implementing Authorship. AuthorRank at work?
  6. 6. Mark Traphagen | Virante.org | @marktraphagen Tuesday, June 11, 13 Another mystery: How was I able to outrank someone with 6 times my followers in Google Search when I reshared her original post?
  7. 7. Mark Traphagen | Virante.org | @marktraphagen Tuesday, June 11, 13 So is Author Rank currently active?
  8. 8. Mark Traphagen | Virante.org | @marktraphagen NO! Tuesday, June 11, 13 Matt Cutts, Othar Hannson, John Mueller (all of Google) all maintain Authorship does not yet have any "direct effect" on SERPs
  9. 9. Mark Traphagen | Virante.org | @marktraphagen Strikes against Author Rank as present reality: 1. Low Authorship adoption Tuesday, June 11, 13 Authorship still not widely adopted in many verticals
  10. 10. Mark Traphagen | Virante.org | @marktraphagen Strikes against Author Rank as present reality: 1. Low Authorship adoption 2. Social signal parsing infancy Tuesday, June 11, 13 While Google is eagerly investing in & pursuing research around being able to understand the true meaning, intent, and relative weight of social signals, the science is still in its infancy.
  11. 11. Mark Traphagen | Virante.org | @marktraphagen Strikes against Author Rank as present reality: 1. Low Authorship adoption 2. Social signal parsing infancy 3. Mis-attribution Tuesday, June 11, 13 Google has been increasingly attempting to attribute authorship even where it has not been implemented. But this has led to numerous cases of authorship being shown for the wrong person.
  12. 12. Mark Traphagen | Virante.org | @marktraphagen Hey, whazzup? Tuesday, June 11, 13 So what's up? If Author Rank as Google patents described it isn't a thing yet, why do so many people seem to see increased performance with Authorship?
  13. 13. Mark Traphagen | Virante.org | @marktraphagen CTR Feedback? Maybe yes, maybe no... Tuesday, June 11, 13 Is it CTR as a ranking signal to Google? AJ Kohn says could be, but just as likely that Google normalizes for that.
  14. 14. Mark Traphagen | Virante.org | @marktraphagen Secrets Revealed! Tuesday, June 11, 13 Now the secrets can be revealed!
  15. 15. Mark Traphagen | Virante.org | @marktraphagen Profiles Have PageRank Tuesday, June 11, 13 Google+ profiles have Google PageRank, the measure of search authority power used by Google.
  16. 16. Mark Traphagen | Virante.org | @marktraphagen Pages Have PageRank Tuesday, June 11, 13 Google brand pages also have PageRank
  17. 17. Mark Traphagen | Virante.org | @marktraphagen Communities Have PageRank Tuesday, June 11, 13 Even Google+ Communities (and their sub-categories) have PageRank
  18. 18. Mark Traphagen | Virante.org | @marktraphagen Google+ Internal PR Tuesday, June 11, 13 Reshares, mentions, and engagement by high-authority people build your profile's/page's/community's PageRank
  19. 19. Mark Traphagen | Virante.org | @marktraphagen Google+ External PR Tuesday, June 11, 13 Followed links from regular web sites to your profile, page, or community pass PageRank authority.
  20. 20. Mark Traphagen | Virante.org | @marktraphagen Google+ Fitness & Nutrition Community 3 Posts on High PR Blogs Went from pg. 8 to pg. 1 for "fitness & nutrition" (Still there!) Tuesday, June 11, 13 Case study: We got three guest posts about the Fitness & Nutrition community on high authority blogs. Moved them from p. 8 to p. 1 on Google for "fitness and nutrition"!
  21. 21. Mark Traphagen | Virante.org | @marktraphagen www.prchecker.net Tuesday, June 11, 13 www.prchecker.net is one of the few PageRank tools able to parse Google+ entities for PageRank
  22. 22. Mark Traphagen | Virante.org | @marktraphagen PageRank vs. URL Rank Tuesday, June 11, 13 From broad sample of G+ profiles: PR ranges from 1 to 6. (Only one profile found with a 7: Barack Obama.) External links seem to be able to boost up to PR 5 at most. PR 6 & 7 gained from internal G+ influence.
  23. 23. Mark Traphagen | Virante.org | @marktraphagen Authorship vs. Non-Authorship PR Tuesday, June 11, 13 Over a broad sample of bloggers with Google+ profiles, those who use Google Authorship tend to average a full PageRank higher than those who do not.
  24. 24. Mark Traphagen | Virante.org | @marktraphagen Authorship Is Link Building Tuesday, June 11, 13 Followed links from regular web sites to your profile, page, or community pass PageRank authority.
  25. 25. Mark Traphagen | Virante.org | @marktraphagen G+ Posts Pass PR Tuesday, June 11, 13 The featured link in a Google+ post pass PageRank to the page to which it links.
  26. 26. Mark Traphagen | Virante.org | @marktraphagen 1 - My Google+ post 2 - Google+ page post 3 - Another Google+ post by me 4 - Share of Google+ post by friend 5 - Home page of site 6 - Inside page of site 7 - Another page of site 8 - Another page of site Tuesday, June 11, 13 Google+ posts can help you capture more SERP real estate. Here we got 8 of 10 1st page results for a KW important to us.
  27. 27. Mark Traphagen Director of Digital Outreach Virante.org Google.com/+MarkTraphagen @MarkTraphagen All My Google+ Guides: bit.ly/GplusGuides Tuesday, June 11, 13

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