1. Mark Traphagen - Director of Digital Outreach, Virante Inc
Online Brand Building
Power of Personal Authority

2. Mark Traphagen | Virante.org | @marktraphagen

3. Mark Traphagen | Virante.org | @marktraphagen

4. Mark Traphagen | Virante.org | @marktraphagen
Ain’t About Fame

5. Mark Traphagen | Virante.org | @marktraphagen
Authority

6. Mark Traphagen | Virante.org | @marktraphagen
Trust

7. Mark Traphagen | Virante.org | @marktraphagen
www.zeromomentoftruth.com

8. Mark Traphagen | Virante.org | @marktraphagen

9. Mark Traphagen | Virante.org | @marktraphagen
People Trust
Perceived Authority

10. Mark Traphagen | Virante.org | @marktraphagen

11. Mark Traphagen | Virante.org | @marktraphagen
Do You Know This Man?

12. Mark Traphagen | Virante.org | @marktraphagen

13. Mark Traphagen | Virante.org | @marktraphagen
Graphic courtesy of Hubspot www.hubspot.om/inbound-marketing

14. Understanding
Social
SEO

15. Mark Traphagen | Virante.org | @marktraphagen
Image courtesy of http://www.postano.com/

16. Mark Traphagen | Virante.org | @marktraphagen

17. Mark Traphagen | Virante.org | @marktraphagen

18. Mark Traphagen | Virante.org | @marktraphagen

19. Mark Traphagen | Virante.org | @marktraphagen

20. Mark Traphagen | Virante.org | @marktraphagen

21. Mark Traphagen | Virante.org | @marktraphagen

22. Mark Traphagen | Virante.org | @marktraphagen

23. Mark Traphagen | Virante.org | @marktraphagen

24. Mark Traphagen | Virante.org | @marktraphagen

25. Mark Traphagen | Virante.org | @marktraphagen

26. Mark Traphagen | Virante.org | @marktraphagen

27. Mark Traphagen | Virante.org | @marktraphagen

28. Mark Traphagen | Virante.org | @marktraphagen
So What About

29. Mark Traphagen | Virante.org | @marktraphagen
Profiles Have PageRank

30. Mark Traphagen | Virante.org | @marktraphagen
Pages Have PageRank

31. Mark Traphagen | Virante.org | @marktraphagen
Communities Have PageRank

32. Mark Traphagen | Virante.org | @marktraphagen
Google+ Internal PR

33. Mark Traphagen | Virante.org | @marktraphagen
Google+ External PR

34. Mark Traphagen | Virante.org | @marktraphagen

35. Mark Traphagen | Virante.org | @marktraphagen
Google+ Fitness &
Nutrition Community
4 Posts on High PR
Blogs
Went from pg. 8 to
pg. 1 for
"fitness & nutrition”
for 3 months!

36. 1 - My Google+ post
2 - Google+ page post
3 - Another Google+
post by me
4 - Share of Google+
post by friend
5 - Home page of site
6 - Inside page of site
7 - Another page of site
8 - Another page of site
Mark Traphagen | Virante.org | @marktraphagen

37. Mark Traphagen | Virante.org | @marktraphagen

38. Mark Traphagen | Virante.org | @marktraphagen

39. Google Authorship
Google+ Authorship Community:
bit.ly/AuthorshipCommunity
Mark Traphagen | Virante.org | @marktraphagen

40. Mark Traphagen | Virante.org | @marktraphagen
http://bit.ly/AuthorshipCTR

41. Permission
Marketing

42. Permission Marketing
● Communicates with prospects w/o selling
when they aren’t (yet) ready to buy
● Useful instead of annoying (YOUtility)
● Establishes
○ Expertise
○ Authority
○ Trust

43. Why Content Marketing?

44. Banner Blindness

45. How do you stand out…
when everyone is doing the same thing?

46. Thought
Leadership

47. You don’t
need to be the
CEO to be a
leading voice.

48. Meet Lisa Barone

49. Lisa Barone
● Multiple blogs on AdAge’s Power
150
● Featured in New York Times, Wall
Street Journal, BusinessWeek, Inc.
Magazine, Reuters, Intuit, Forbes,
PBS, FOX News
● Contributor and Social Media
Editor for SmallBizTrends.

50. Marcus Sheridan - Sales Lion

51. Awesome doesn’t have to
ask permission.

52. INTERRUPTION!

53. Nobody picks up when they
see this caller.

54. Pre-checking the box is weak

55. Don’t sell until you’ve
EARNED the right to sell

56. You have to be better
Everyone on the web has stuff. Your
stuff needs to be better and more
focused to garner any attention at all.
Generating content because it’s your job
isn’t good enough anymore.

57. Are you paying attention?
● Have you checked your email since this
started?
● How long do you wait before you look at
your phone after it vibrates during a
meeting?
● Are you live tweeting or Facebooking?

58. How do you plan on getting
this family’s attention?

59. Attention is the new currency
You are competing with every other fragment
of life that is demanding your reader’s
attention.

60. Nobody reads the whole page

61. You have 8 seconds
An Associated Press survey conducted in January of 2012 found that the
percentage of page views that last less than 4 seconds was 17%, while
views over 10 minutes was 4%.

63. The Google algorithm and SEO

64. It’s harder to game the system

65. Why it’s harder to game the system
Panda
February 2011

66. Why it’s harder to game the system
Penguin
April 24, 2012

67. So What Works?

68. So What Works?
● Authoritative content
● Natural links
● Active social
engagement

69. Mark Traphagen | Virante.org | @marktraphagen

70. Google Authorship

71. Where is your
eye drawn?

72. More important than ranking

73. Authorship Rich Snippet Result
The byline link shows all of
YOUR content!

74. Authorship
shows all your
content spread
across the web.

75. Author Stats

76. Inbound.org = Free Education!

77. Thank You
Mark Traphagen
Director of Digital Outreach
Virante.org
@marktraphagen