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PERSONAL BRAND EXPLORATION
Maile Tau’a Roberts
Project & Portfolio I: Week 1
September 30, 2022
I am a Hawaiian/Irish mom of 5 kids,
Grandmother of 2 and wife of 23 years. I have
worked in the music industry for 15 years as
a venue merchandise/ticketing manager and
have worked my way to being a settlement
rep for concerts/events. I believe that if you
work hard, you can achieve any goal you
reach for. I love working in fast paced
environments that keep me on my toes. This
is de
fi
nitely something that being a mom has
taught me
Who Am I
PROFESSION
Potential Job Titles:
• Onsite Event Logistics
• Production Manager
• Talent Buyer
BRAND ARCHETYPE - My
Archetype is Caretaker. Every
team that I am part of is ran with
empathy, caring, and a smile. I
give my team credit for all
successes that come our way.
This is the makeup of a true
caretaker.
Talent Buyer/Production Manager for Music/Event Industry
Picture Relevant
to Your
Industry Goes
Here
Hiring Managers/Recruiters
TARGET AUDIENCE
Derek Dictter
Outreach Plan:
• Update my LinkedIn page
• Email Derek with my resume
• I will wait at least a week before reaching out to
Derek.
Senior Event Ops Manager at
Patron Technology
Sam Nuttle
Outreach Plan:
• Update my Linkedin page
• I will see him on site at a concert before I have time
to connect with him any other way.
• I can follow up within 48 hours of initial contact
PROFILE
PICTURE Production Manager at Live
Nation Rocky Mountain
Mindy Grabowski Outreach Plan:
• Update my Linked page
• An email with my resume would be a great way to
connect with her
• Follow up within 1 week
Tour Representative Director
Live Nation Entertainment
GOALS
Short Term: (Immediately After Graduation, 2025)
• My goal is to prepare for the Masters Program
‣I will get through my bachelors degree with
good grades and GPS so that I can roll right
in to my masters program when I am done
with my bachelors
Mid Term: (2030)
• Settlement Rep, Junior Talent Buyer
‣Being a settlement rep gives me the
opportunity to learn how to navigate
settlements with everyone associated with
a tour
Long Term: (2035)
• Live Nation Tour Rep
‣Working on this goal is all about tour
experience. It will take at least a year of tour
experience to get anywhere near this level
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Google/Microsoft Suites
SOFT
HARD
Adept
Adobe Systems Novice
Organizing, planning Adept
Problem Solving, Communicating Adept
ROME System
SOFT
HARD
Novice
CRM software Novice
Communication on multiple platforms Adept
Organizing, planning Problem solving Adept
I will work hard to makeThe Music
Industry Community a better place to
work by using knowledge, organization,
and communication
PROMISE
CREDENTIALS
Work Experience:
• Merchandise Manager,
• Settlement Rep,
• Boxof
fi
ce/Ticketing Manager
• Production Coordinator, Runner
• Business Owner, Instructor,
Practitioner
Education:
• Massage Therapy Foundation
Program, Nevada School of Massage
Therapy
• Music Business Program, B.S., Full Sail University (Exp. YEAR)
Awards:
• State Appointed Board Member Utah
State Board of Massage Therapy
COMPETITION
Molly Kluba
Industry Experience:
• Live Nation Talent Buyer
• Booking Assistant
• Marketing Coordinator
Education:
• Hofstra University - Bachelors of Science, Music
Business
Leadership Experience:
• Call Team Leader - Next Gen America
Skills and Pro
fi
ciencies:
• Social Media - 7 endorsement
• Music - 6 endorsements
• Singing - 6 endorsements
Maile Roberts
Overall Online Presence:
• Very good online presence
• Superior 9/10
HEADSHOT HEADSHOT
Industry Experience:
• Merchandise Manager
• Settlement Rep
• Production Coordinator
• Ticketing/Boxof
fi
ce Manager
• VIP Experience
Skills and Pro
fi
ciencies:
• Customer Service - 10 Endorsements
• Microsoft Of
fi
ce - 4 endorsements
• Wellness - 10 endorsements
Overall Online Presence:
• Good Online Presence with a custom banner and
professional headshot. I have detailed my site to
highlight my experience in the industry
• 9/10
Education:
• Fullsail University - Bachelor’s Degree Music
Business
Leadership Experience:
• Merchandise Manager - Venue and Festival
• Settlemement Rep - Merch, Tour
• Production Coordinator, Runner, Artist Relations
COMPETITION
Sarah Maruk
Noteworthy Experience:
• Production - Assistant, Stagehand, Runner, Crew
Leader, Hospitality/Artist Relations
• Marketing
• Vip Rep/Promoter Rep
Maile Roberts
HEADSHOT HEADSHOT
Industry Experience:
• Production Assistant, VIP Rep
• Tour Promoter Rep
• Production Assistant
• Event Promoter
Education:
• Fullsail University - Bachelor’s Degree Music
Business
Skills and Pro
fi
ciencies:
• Music Industry - 6 endorsements
• Entertainment Industry - 4 endorsements
• Hospitality - 7 endorsements
Overall Online Presence:
• Good Online Presence with a custom banner and
professional headshot. Her pro
fi
le is detailed and
highlights her experience in the music industry
• 10/10
Industry Experience:
• Merchandise Manager
• Settlement Rep
• Production Coordinator
• Ticketing/Boxof
fi
ce Manager
• VIP Experience
Education:
• Fullsail University - Bachelor’s Degree Music
Business
Leadership Experience:
• Merchandise Manager - Venue and Festival
• Settlemement Rep - Merch, Tour
• Production Coordinator, Runner, Artist Relations
Skills and Pro
fi
ciencies:
• Customer Service - 10 Endorsements
• Microsoft Of
fi
ce - 4 endorsements
• Wellness - 10 endorsements
Overall Online Presence:
• Good Online Presence with a custom banner and
professional headshot. I have detailed my site to
highlight my experience in the industry
• 9/10
BRAND POSITION
For those who have worked with me over the years,
know how passionate I am toward working in the
music industry and the music community. There is
a need for management level people who lead with
respect, transparency, and understanding instead
of fear.
MAILE
NETWORKING &
MARKETING
Industry Events & Organizations
• Country Fan Fest
‣ July 26-29, 2023 | Tooele, UT
• Das Energy
‣ August, 2023 | Magna, UT
• FanX Comic Convention
‣ September, 2023 | Salt Lake City, UT
Digital Marketing
• Primary Content: Being the merchandise manager, event
assistant, and production coordinator, I will create more
content with video and photographs with my teams and
the event I am working.
• Primary Tools: Which social networks or online tools will
you use to promote your content? I will use Instagram,
Facebook/Meta, and LinkedIn every day that I work
events.
• Website: Using my brand awareness, I will be able to add
a link to my website instead of trying to explain who I am
by phone, resume, or face to face conversation
Picture of You
Goes Here
PROFESSIONAL DEVELOPMENT
Mentor
• I am always looking for a good mentor that is
willing to guide with transparency, respect and
success
Formal Education
• BSMB - Fullsail University 2024
• Master in Entertainment Business 2025
Technical Skills
• Advanced Excel Formulas - LinkedIn Learning
November 2022
• CRM Training - LinkedIn Learning, December 2022
• Show Settlements - Live Nation, Present - 2023
Soft Skills
• Communication - LinkedIn Learning November 2022
• Team building - LinkedIn Learning, December 2022
• Project Management - LinkedIn Learning, January
2023
Maile Roberts
I work hard to enjoy what I do in the music
industry. I know what it takes and the passion that comes with working
in this industry. I can do any task that is handed to me. I’m coachable
and ready to learn.
“
REFERENCES
17 important customer service skills (with
examples). (n.d.). Retrieved October 3,
2022, from https://www.indeed.com/career-
advice/resumes-cover-letters/customer-
service-skills
13-1121.00 - meeting, convention, and event
planners. (n.d.). Retrieved October 2,
2022, from https://www.onetonline.org/link/
summary/13-1121.00
Dictter, D. (n.d.). Derek Dictter - SR Event
Operations manager - linkedin. linkedin.
Retrieved October 21, 2022, from https://
www.linkedin.com/in/derek-dictter-96403a77
Grabowski, M. (n.d.). Mindy Grabowski - national
tour representative director - live nation ...
linkedin. Retrieved October 21, 2022, from
https://www.linkedin.com/in/mindy-grabowski
Kluba, M. (n.d.). Molly Kluba - talent buyer - live
nation | linkedin. linkedin. Retrieved October
21, 2022, from https://www.linkedin.com/in/
molly-kluba-79aa5249
Maruk, S. (n.d.). Sarah Maruk - tour promoter rep -
live nation entertainment | linkedin. linkedin.
Retrieved October 21, 2022, from https://
www.linkedin.com/in/sarah-maruk
Nuttle, S. (n.d.). Sam Nuttle - production sound for
fi
lm - self-employed - linkedin. linkedin.
Retrieved October 21, 2022, from https://
www.linkedin.com/in/sam-nuttle-41a12369

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My personal Brand

  • 1. PERSONAL BRAND EXPLORATION Maile Tau’a Roberts Project & Portfolio I: Week 1 September 30, 2022
  • 2. I am a Hawaiian/Irish mom of 5 kids, Grandmother of 2 and wife of 23 years. I have worked in the music industry for 15 years as a venue merchandise/ticketing manager and have worked my way to being a settlement rep for concerts/events. I believe that if you work hard, you can achieve any goal you reach for. I love working in fast paced environments that keep me on my toes. This is de fi nitely something that being a mom has taught me Who Am I
  • 3. PROFESSION Potential Job Titles: • Onsite Event Logistics • Production Manager • Talent Buyer BRAND ARCHETYPE - My Archetype is Caretaker. Every team that I am part of is ran with empathy, caring, and a smile. I give my team credit for all successes that come our way. This is the makeup of a true caretaker. Talent Buyer/Production Manager for Music/Event Industry Picture Relevant to Your Industry Goes Here
  • 4. Hiring Managers/Recruiters TARGET AUDIENCE Derek Dictter Outreach Plan: • Update my LinkedIn page • Email Derek with my resume • I will wait at least a week before reaching out to Derek. Senior Event Ops Manager at Patron Technology Sam Nuttle Outreach Plan: • Update my Linkedin page • I will see him on site at a concert before I have time to connect with him any other way. • I can follow up within 48 hours of initial contact PROFILE PICTURE Production Manager at Live Nation Rocky Mountain Mindy Grabowski Outreach Plan: • Update my Linked page • An email with my resume would be a great way to connect with her • Follow up within 1 week Tour Representative Director Live Nation Entertainment
  • 5. GOALS Short Term: (Immediately After Graduation, 2025) • My goal is to prepare for the Masters Program ‣I will get through my bachelors degree with good grades and GPS so that I can roll right in to my masters program when I am done with my bachelors Mid Term: (2030) • Settlement Rep, Junior Talent Buyer ‣Being a settlement rep gives me the opportunity to learn how to navigate settlements with everyone associated with a tour Long Term: (2035) • Live Nation Tour Rep ‣Working on this goal is all about tour experience. It will take at least a year of tour experience to get anywhere near this level
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Google/Microsoft Suites SOFT HARD Adept Adobe Systems Novice Organizing, planning Adept Problem Solving, Communicating Adept ROME System SOFT HARD Novice CRM software Novice Communication on multiple platforms Adept Organizing, planning Problem solving Adept
  • 7. I will work hard to makeThe Music Industry Community a better place to work by using knowledge, organization, and communication PROMISE
  • 8. CREDENTIALS Work Experience: • Merchandise Manager, • Settlement Rep, • Boxof fi ce/Ticketing Manager • Production Coordinator, Runner • Business Owner, Instructor, Practitioner Education: • Massage Therapy Foundation Program, Nevada School of Massage Therapy • Music Business Program, B.S., Full Sail University (Exp. YEAR) Awards: • State Appointed Board Member Utah State Board of Massage Therapy
  • 9. COMPETITION Molly Kluba Industry Experience: • Live Nation Talent Buyer • Booking Assistant • Marketing Coordinator Education: • Hofstra University - Bachelors of Science, Music Business Leadership Experience: • Call Team Leader - Next Gen America Skills and Pro fi ciencies: • Social Media - 7 endorsement • Music - 6 endorsements • Singing - 6 endorsements Maile Roberts Overall Online Presence: • Very good online presence • Superior 9/10 HEADSHOT HEADSHOT Industry Experience: • Merchandise Manager • Settlement Rep • Production Coordinator • Ticketing/Boxof fi ce Manager • VIP Experience Skills and Pro fi ciencies: • Customer Service - 10 Endorsements • Microsoft Of fi ce - 4 endorsements • Wellness - 10 endorsements Overall Online Presence: • Good Online Presence with a custom banner and professional headshot. I have detailed my site to highlight my experience in the industry • 9/10 Education: • Fullsail University - Bachelor’s Degree Music Business Leadership Experience: • Merchandise Manager - Venue and Festival • Settlemement Rep - Merch, Tour • Production Coordinator, Runner, Artist Relations
  • 10. COMPETITION Sarah Maruk Noteworthy Experience: • Production - Assistant, Stagehand, Runner, Crew Leader, Hospitality/Artist Relations • Marketing • Vip Rep/Promoter Rep Maile Roberts HEADSHOT HEADSHOT Industry Experience: • Production Assistant, VIP Rep • Tour Promoter Rep • Production Assistant • Event Promoter Education: • Fullsail University - Bachelor’s Degree Music Business Skills and Pro fi ciencies: • Music Industry - 6 endorsements • Entertainment Industry - 4 endorsements • Hospitality - 7 endorsements Overall Online Presence: • Good Online Presence with a custom banner and professional headshot. Her pro fi le is detailed and highlights her experience in the music industry • 10/10 Industry Experience: • Merchandise Manager • Settlement Rep • Production Coordinator • Ticketing/Boxof fi ce Manager • VIP Experience Education: • Fullsail University - Bachelor’s Degree Music Business Leadership Experience: • Merchandise Manager - Venue and Festival • Settlemement Rep - Merch, Tour • Production Coordinator, Runner, Artist Relations Skills and Pro fi ciencies: • Customer Service - 10 Endorsements • Microsoft Of fi ce - 4 endorsements • Wellness - 10 endorsements Overall Online Presence: • Good Online Presence with a custom banner and professional headshot. I have detailed my site to highlight my experience in the industry • 9/10
  • 11. BRAND POSITION For those who have worked with me over the years, know how passionate I am toward working in the music industry and the music community. There is a need for management level people who lead with respect, transparency, and understanding instead of fear. MAILE
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Country Fan Fest ‣ July 26-29, 2023 | Tooele, UT • Das Energy ‣ August, 2023 | Magna, UT • FanX Comic Convention ‣ September, 2023 | Salt Lake City, UT Digital Marketing • Primary Content: Being the merchandise manager, event assistant, and production coordinator, I will create more content with video and photographs with my teams and the event I am working. • Primary Tools: Which social networks or online tools will you use to promote your content? I will use Instagram, Facebook/Meta, and LinkedIn every day that I work events. • Website: Using my brand awareness, I will be able to add a link to my website instead of trying to explain who I am by phone, resume, or face to face conversation Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I am always looking for a good mentor that is willing to guide with transparency, respect and success Formal Education • BSMB - Fullsail University 2024 • Master in Entertainment Business 2025 Technical Skills • Advanced Excel Formulas - LinkedIn Learning November 2022 • CRM Training - LinkedIn Learning, December 2022 • Show Settlements - Live Nation, Present - 2023 Soft Skills • Communication - LinkedIn Learning November 2022 • Team building - LinkedIn Learning, December 2022 • Project Management - LinkedIn Learning, January 2023
  • 14. Maile Roberts I work hard to enjoy what I do in the music industry. I know what it takes and the passion that comes with working in this industry. I can do any task that is handed to me. I’m coachable and ready to learn. “
  • 15. REFERENCES 17 important customer service skills (with examples). (n.d.). Retrieved October 3, 2022, from https://www.indeed.com/career- advice/resumes-cover-letters/customer- service-skills 13-1121.00 - meeting, convention, and event planners. (n.d.). Retrieved October 2, 2022, from https://www.onetonline.org/link/ summary/13-1121.00 Dictter, D. (n.d.). Derek Dictter - SR Event Operations manager - linkedin. linkedin. Retrieved October 21, 2022, from https:// www.linkedin.com/in/derek-dictter-96403a77 Grabowski, M. (n.d.). Mindy Grabowski - national tour representative director - live nation ... linkedin. Retrieved October 21, 2022, from https://www.linkedin.com/in/mindy-grabowski Kluba, M. (n.d.). Molly Kluba - talent buyer - live nation | linkedin. linkedin. Retrieved October 21, 2022, from https://www.linkedin.com/in/ molly-kluba-79aa5249 Maruk, S. (n.d.). Sarah Maruk - tour promoter rep - live nation entertainment | linkedin. linkedin. Retrieved October 21, 2022, from https:// www.linkedin.com/in/sarah-maruk Nuttle, S. (n.d.). Sam Nuttle - production sound for fi lm - self-employed - linkedin. linkedin. Retrieved October 21, 2022, from https:// www.linkedin.com/in/sam-nuttle-41a12369