Hello everyone! Here is a look into my experience working in the music industry, education endeavors, other acknowledgements and my future goals.

1. PERSONAL BRAND EXPLORATION
Karah Sherwin
Project & Portfolio I: Week 1
November 27, 2023

2. I am a full-time Full Sail University music
business student with a passion for building
hands-on experiences in the music industry. I
am frequently as overachieving and
abundantly positive in every circumstance. I
believe hard work pays off, but you can work
hard while making others smile. I deliver all
work asked of me to the best of my ability and
in an efficient manner. I love to learn in the
industry and provide others with something to
laugh about.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Agents and Business Managers of Artists
•Artists and Related Workers
•Talent Director
THE ENTERTAINER- I prioritize joy as
much as delivering exceptional work (which is a
lot!) I believe a good attitude brings the best work
and greatest amounts of productivity.
Artist Manager for Country Music Industry

4. TOURING CREW MEMBERS
TARGET AUDIENCE
Matt Hartless
Outreach Plan:
• First, I am going to find his email and gather information about him from his
socials to build a CRM.
• I will use Instagram DM to build rapport and find something we have in
common and build rapport.
• I will follow up by January 1st when Lainey Wilson is done performing for the
NFR in Las Vegas in December.
Merchandise Manager at
Lainey Wilson
Robert Foldy
Outreach Plan:
• I will find his email through VIP Nation and try to use my previous
employment at Live Nation if I need assistance.
• I will use my employment to build rapport and explain that we have
something in common and show my passion for working in the industry.
• I will follow up by December 15th since he will go on Midland
’
s “Up In
Texas” tour in March. This will give him downtime to have some
conversations.
Representative at VIP Nation
Dave Carney
Outreach Plan:
• I will message him on Facebook since we are part of the same health supplement
company he is an ambassador for.
• Since we already have something in common, I will use that to start conversation rather
than immediately talking business.
• Since he just returned from a Las Vegas residency, I will follow up by January 1st to give
him some down time at home.
Stage Manager at Keith Urban

5. GOALS
Short Term: (2025)
•Update my digital footprint following graduation.
‣I will update all profiles with final GPA and extra-cirriculars and
expand my LinkedIn connections by 15% by December 2025.
Mid Term: 2030
•Join a successful tour as a crew member with solid touring experience.
‣I will expand my touring market by 30% and will have been on at
least 5 different medium-sized tours by December 2030.
Long Term: 2040
•Reach a management position on a tour due to my extensive touring
background and crews
’
enjoyment of my work/presence.
‣I will have been on said tour for at least 7 years and asked to
stay due to my competence, developed skillset and personality.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Google Softwares
SOFT
HARD
Novice / Adept / Expert
Graphic and Photo Softwares Novice / Adept / Expert
Active Learning Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
Accounting Software
SOFT
HARD
Novice / Adept / Expert
Webpage Creation Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert
Writing Novice / Adept / Expert

7. I help artists and touring crews put on
successful events by using organized
communication and bringing a positive
atmosphere behind the scenes.
PROMISE

8. CREDENTIALS
Work Experience:
•Artist Management Intern at The Service Music
•Tour Operations Intern for Karen Waldrup
•Music Merchandise Intern at Chief Merch
Education:
•Music Business B.S., Full Sail University (Exp. 2025)
•Music Business B.B.A., Belmont University (Transferred 2022)
Acknowledgements:
•Dean
’
s List Fall 2022 Belmont University
•Nominated as varsity dance captain in high school
•40+ hours of community service

9. COMPETITION
OLIVIA DEMASTERS
Industry Experience:
• Marketing Manager at Gaither Music Group
• Coordinator at Symphonic Distribution
• Digital Distribution Intern at Symphonic Distribution
Education:
• B.S. in Music Business at Full Sail University (Graduated 2021)
Certifications:
• Learning Personal Branding (Lynda.com 2019)
• Marketing Foundations: Customer Segmentation (Lynda.com 2019)
Skills and Proficiencies:
• Microsoft Office- 1 endorsement
• Customer Service- 1 endorsement
• Social Media- 1 endorsement
KARAH SHERWIN
Overall Online Presence:
• 224 connections. Simple but custom banner image. Professional headshot.
Customized URL. Mildly active on other socials.
• Grade: Average
Industry Experience:
• Artist Management Intern at The Service
• Tour Operations Intern for Karen Waldrup
• Music Merchandise Intern for Chief Merch
Education:
• Pursuing B.S. in Music Business at Full Sail University (Expected 2025)
Acknowledgements:
• Dean
’
s List Fall 2022 Belmont University
• Nominated as varsity dance captain in high school
• 40+ hours of community service
Skills and Proficiencies:
• Communication- 0 endorsements
• Time Management- 0 endorsements
• Organization Skills- 0 endorsements
Overall Online Presence:
• 24 connections. Original LinkedIn banner image. Professional headshot.
Mildly active on other socials. Customized LinkedIn URL. Detailed profile.
Customized LinkedIn URL.
• Grade: Poor. 13 out of 100

10. COMPETITION
CHASE BUTLER
Industry Experience:
• Events Manager at Jam Factory
• Tour Manager for Tyler Braden
• Tour Manager for Parmalee
Education:
• B.S. in Business/Commerce at University of Alabama (Graduated 2022)
Acknowledgements:
• CMA EDU Member 2016
• Multiple volunteer positions
Skills and Proficiencies:
• Tour Management- 2 endorsements
• Microsoft Office- 1 endorsement
• Social Media- 1 endorsement
KARAH SHERWIN
Overall Online Presence:
• 260 connections. Custom banner image. Not professional headshot but
relative to profile. Not customized URL. Mildly active on other socials. Active
on other socials.
• Grade: Average
Industry Experience:
• Artist Management Intern at The Service
• Tour Operations Intern for Karen Waldrup
• Music Merchandise Intern for Chief Merch
Education:
• Pursuing B.S. in Music Business at Full Sail University (Expected 2025)
Acknowledgements:
• Dean
’
s List Fall 2022 Belmont University
• Nominated as varsity dance captain in high school
• 40+ hours of community service
Skills and Proficiencies:
• Communication- 0 endorsements
• Time Management- 0 endorsements
• Organization Skills- 0 endorsements
Overall Online Presence:
• 24 connections. Original LinkedIn banner image. Professional headshot.
Mildly active on other socials. Customized LinkedIn URL. Detailed profile.
Customized LinkedIn URL.
• Grade: Poor. 13 out of 100

11. BRAND POSITION
For the crew members who need some organization and positivity, I
execute exceptional communication and time management with a
smile because my previous employers continually praised me for my
punctuality and relentless enthusiasm on the road.

12. NETWORKING &
MARKETING
Industry Events & Organizations
•Women
’
s Music Business Association
‣ 2025 Nashville, TN
•Society of Leaders in Development
‣ 2025 Nashville, TN
•Young Entertainment Professionals
‣ 2025 Nashville, TN
Digital Marketing
• Primary Content: I will primarily publish updates from tours I am on and
showcase my life in Nashville so viewers know I am central and geographically
accessible.
• Primary Tools: I will mainly use Instagram. I will start posting more short form
videos and upload some to TikTok as well.
• Website: I will use my portfolio to showcase my professional skillset and past
touring and managerial experience. It will include all of my accolades and references
in one place to make all of my information accessible for future employers.
Picture of You
Goes Here

13. PROFESSIONAL
DEVELOPMENT
Mentor
• I will seek a mentor who is seasoned in the touring
industry. I will seek someone who is creative and
thinks outside the box by March 2025.
Formal Education
• Music Business B.S., Full Sail University (Expected
2025)
Technical Skills
• Accounting software- Intuit Quickbooks, April 2024
• Webpage creation- Wordpress, February 2024
• Photoshop software- Adobe Photoshop, July 2024
Soft Skills
• Reading comprehension- Udemy, December 2024
• Writing- Writing.com, June 2024
• Negotiation- The Black Swan Group, February 2024

14. KARAH SHERWIN
You know when you take off for a weekend run on the road and feel like
no one is prepared? Well, what I do is handle all day sheets on Master
Tour, make sure itineraries don
’
t overlap, and handle any scheduling
conflicts on tour. In fact, I even take care of hotel and transportation
coordination as well as merchandise.
“

15. REFERENCES
Agents and Business Managers of Artists, Performers, and
Athletes 13-1011.00. (2023). Retrieved November 28, 2023,.
Butler, C. (2023). Chase Butler - the University of Alabama -
LinkedIn. LinkedIn. https://www.linkedin.com/in/chase-
butler-65839115a
DeMasters, O. (2023). Olivia DeMasters- Marketing
manager- gaither music group- linkedin. LinkedIn. https://
www.linkedin.com/in/oliviademasters/
Negotiation training and live events: The Black Swan Group.
Negotiation Training and Live Events | The Black Swan
Group. (n.d.). https://www.blackswanltd.com/
Sherwin, K. (2023). Karah Sherwin - Artist management
intern - the service music - linkedin. LinkedIn. https://
www.linkedin.com/in/karah-sherwin
Solid. SOLID. (n.d.). https://www.solidnashville.org/
Women
’
s Music Business Association (WMBA): Music
Industry. Mysite. (n.d.). https://www.wmbanashville.org/
Young Entertainment Professionals. (n.d.). https://
www.yepnashville.com/