2. Masthead: the title is portrayed behind the main image yet is still bold. This is due to its
stark red colouring and shattered glass effect of the text. This instantly recognisable title
blatantly draws the eye towards it even in the colourful chaos of this particular cover.
Colour: the main focus of the
magazine uses the odd colour
choices of purple and yellow, two
colours that directly contrast each
other on the colour wheel. This
interesting choice forces the focus
towards the magazines centre. This
deliberate chaos solidifies the
magazines aesthetic of an abrasive
violent form of media and music.
This obviously is fitting with the
themes behind the rock genre of
music and is heavily associated
within the magazine cover.
Sub-heading: the
subheadings all
compliment the
main heading by
giving subtle indirect
answers to the
question it poses.
However, they also
serve a double
meaning while they
answer the question
posed they also give
notice of the
magazines contents.
Exclusivity: the competition offered within
this magazine is very indicative of its
sought inclusive fan base. By offering the
readers a meal with the band “you me at
six” it invites them into a private club to
entice the shopper to buy the magazine it
creates a exclusive impression around the
magazine. As if buying this magazine
allows you into a secret club only select
people can join. This is particularly potent
due to rock music’s inherent cult-esc
nature in which people of similar tastes
join together to appreciate it together.
Layout: the entire cover is
seemingly dedicated to its
main heading with every
subheading being referential
towards the covers centre. By
asking the reader “but what’s
number one?” then including
the different bands and artists
around the border, implies a
question posed to the reader
asking them which one of
these is number one? It draws
more attention to the already
excessive title, cementing it
as the sole focus of the cover.
3. Masthead: it uses the typical
“kerrang!” logo which some
relevant information. What makes it
interesting is the style of the title
band. It has the appearance of
being spray painted on top of a
painted strip. The spray paint factor
implies the magazines typical
demographic . This stereotypically
youth-like activity shows how the
magazine is youth focused and
wishes to appease them .the spray
paint effect would seam out of
place in a more “ adult” music
magazine such as
“Q”.
The colour scheme :uses a white, black and
yellow base with small splashes of vibrant
colours such as acid blue and a pink. the
colour additions are both interesting, while
the blue draws attention to the masthead
by using the contrasting combination of
yellow and blue. It also compliments the
main image by copying and tweaking its
colour pallet into a paler yet more vibrant
version of the blue white mixture. The use
of pink is also interesting, it is attempting to
encapsulate the yellow & pink colour
theme of the punk era. The combination
seams to be imitating the sex pistols
(in)famous album “never mind the
bollocks” seen to be indicative of the punk
movement.
Contents: is pushed to the left had side barely
taking up a third of the page. It implies the
magazines emphasis on the individual artist in
place of general content within the magazine, this
is because the artists and articles associated with
such are displayed predominantly across the other
two thirds of the page instantly drawing the
readers eye to them over the actual contents.
However, when you finally get around to looking at
the contents you find it uses a very informal style of
writing. For example, “we are in the crowd” it
implies a friendship between the reader and the
writer as if the writer is a friend telling the reader
about this cool new band he found out about and
is inviting you his best friend ever into this secret
little following.
Subscription: the magazine attempts to
pull people into its subscription service
thus creating a captive audience of people
who are buying every issue of the
magazine for a set amount of time. This of
course speaks volumes for the magazines
attempts to create a element of
exclusivity and is inviting the reader to
join in on it. This is enhanced as the
magazine is also offering a “free” book
about Dave Grohl to further entice the
reader to buy a subscription
Editors note: this seemingly small footnote to the contents is incredibly revealing. The magazine
offers a way for the reader to directly engage and listen to the editor, this seemingly removes all
barriers between the two and makes the magazine once again seam to be a informal chat
between best friends. The editor also promotes the exclusivity aspect of the magazine which is
enhanced by the language used for example,” our exclusive best of the year CD. For another,
what you’re holding is a big, weighty tribute to the brilliance of pop-punk.” this simultaneously
promotes the CD and thus the magazine but also uses to informal language to once more increase
the bond between reader and writer.
4. the title of the double page
spread is very eye catching
do to its bold nature and
placement in the page. It
lays out the theme of the
pages as being a large
open interview in which the
big bad legends of rock
show a reformation or new
way of thinking about rock.
This is a strong theme of
kerrang, the neo-rock motif
is a staple thought the
magazine and is
encapsulated perfectly
within this double page
spread. Within the title the
emotive words are outlined
in bold (“alcohol, drugs
and dodgy women”) it
implies a certain level of
command from Metallica, if
the old gods of rock can
treat the business in such a
new way then everyone
else should change to this
new way of rock too.
The double page spread contains a article split in two.
The article begins with a contextualised piece almost
short story-esc fraction. It allows the reader to engage
with the character who just so happens to be part of
Metallica. By reading this odd little snippet into his life the
reader relates to the character, emphasising the close
relationship between reader and band that kerrang offers.
The second half is split into a interview with Metallica
written in a very informal style as if between friends. Once
again showing off the close reader band relationship
kerrang gives .
The double page
spread also
predominantly
displays a studio
shot medium
close up of the
band Metallica.
The band is
following a black
colour scheme
that is followed
thought the
double page
spread . It is used
to portray
Metallica as the
band they once
were the “gods of
rock” image, of
which the black
colour was
heavily used. It
brings back
memories of the
good old days for
Metallica and
invokes images of
the alcohol drug
fuelled days full of
“dodgy women”. It
emphasises the
article’s theme of
change, if the
people identified
with alcohol,
drugs and dodgy
women can
change then so
can the rest of the
bands and fans
within the rock
sub-culture
5. Masthead: uses a
simple Ariergard
Date and price: Common convention expected within
all magazines hidden away into the cover in a small
black font so as not to be intrusive or interfere with
the covers art direction
Rondo Heavy, using
only capital letters
creates a bold effect
which is carried
thought he
magazine’s layout
and colour scheme.
It also states the “punk explosion changed music
forever” saying how punk changed everything. It also
draws a nice connection to the violent language used in
the kings of Leon sub-heading suggesting this
“meltdown” is just “shrapnel” from the great punk
explosion that has changed everything since.
Main image: the main image seeks
to replicate the 70’s “punk” era of
music. This is done in numerous
ways. For example, it uses an
enhanced black and white photo
which predominantly shows the
clash in full punk dress staring at
the camera in a very nonchalant or
aloof way typical of the bands
style.
Sub-heading: ”play us their
new album” this imply its is
a private show that these
two huge stars are playing
their new album just for you
and the readers of the
magazine this links heavily
to the magazines exclusivity
subject hidden just under
the surface
Language: the magazine its self uses language to
further its punk theme. The magazine uses destructive
phrasing in keeping with its Clash main image and punk
theme. For example, crisis and meltdown suggest the
violent breakdown or destruction of the kings of Leon
band. It attempts to draw a paradigm between the 70’s
and modern day implying that the era of violent music
and punk is not dead and still relevant to this very day.
Exclusivity: the magazine uses an excusive element
to try to entice the shopper to buy the magazine. For
example, “tons of unseen photos” & Exclusive for
every reader” it creates a exclusive impression
around the magazine. As if buying this magazine
allows you into a secret club only select people can
join. This is particularly potent due to music’s
inherent faction-like nature in which people of similar
tastes join together to appreciate it together.
Layout: a simplistic design featuring only black white
and pink. Using these colours in conjunction creates a
very audacious bold style that is immediately eye
catching. The colours also fits with the theme of the
issue due to punk due to black mixed with a bright
colour were prominent during the 70’s
The plug: displayed clearly centre of page to draw in the
consumer’s attention. It also uses language like “excusive”
and “have to hear” creating this illusive effect around the mix
tape that only certain members are aloud to listen too.
The actual layout is very reminiscent to the sex pistols
never mind the bollocks and definitely borrows
elements from its album art in regard to the masthead
font and sub headings
6. the magazine features the
unique idea of a band index. It
places all the bands feature in
the magazine in alphabetical
order along the side. This is
important as it gives the
magazine a emphasis on the
bands. By having such a
extensive list of bands on
display it shows the
magazines dedication and
drive to show so many bands
within a single issue. It may
appeal to readers as it
appears to be a
encyclopaedia of bands,
implying if you wish to know
all there is about bands this is
the magazine to read.
the magazine attempts
offer people into its
subscription model to
help build a captive fan
base who will buy every
episode for a set
amount of time using
said subscription. This
creates a element of
exclusivity as it invites
the reader to join the
special group of
subscribers and loyal
members.
the title is relevantly simple keeping
the NME style in mind. It follows the
magazines typical colour scheme of
red on white for the magazine title and
a flat white for the rest. Which
includes the date hidden away in the
corner so as not to be intrusive to the
rest of the page.
the contents of the
magazine are split
between the left and
right sides of the page
. The layout of the
contents is pretty
simple and follows
NME’s typical style of
simplicity and
consistency
emphasised by the
titles, font and colour
scheme of the titles
matching all the titles
thought the contents
page.
the layout of the magazine is pretty
simplistic with the information about
contents to each side and a snippet of
a article covering the middle to keep
the readers interest. It does
compliment the over all design of the
contents page. The simplistic feel is
synonymous with NME because its
minimalistic approach to logo’s and
the layout.
7. The colour scheme is very complementary to the photo
giving the entire double page spread a washed out
nostalgic look perfectly encapsulating the magazine's
general tone of the past.
The masthead is innocuous to prevent attention being drawn to
anything but the band. The font its self is relatively simple and
unobtrusive emphasising its unimportant nature, that the reader
should already know who the band is by there unmistakable style of
presentation .
the eye is instantly drawn to the large band photo. It shows the magazines focus on the music by
placing the large photograph of the band above the article to the left. It also emphasises the bands
unmistakeable washed out style. This is also seen the mise en scene in which all the members are
wearing simple blacks and beiges to promote a coffee stained look
8. Masthead: Large bold instantly recognisable, the Q logo is synonymous with its brand. The logo its self
uses a flourished letter Q with a flat font beneath stating “A different take on music”. While this portrays
an individualistic message, this sub heading to the masthead is so faint it focusses the attention back
towards the logo Q. The date is also hidden away unassumingly below this.
Main image: the main image is a studio
shot portraying a topless lily Allen staring
“coyly” over her shoulder in a sultry
poses. At first glance this overtly caters
towards the male gaze portraying Lily
Allen as a sex object, this is obviously
enhanced by the fact she is topless.
However, you could argue she is also
catering to a more violent form of the
male gaze. She’s as almost painted as a
Amazonian-esc predator creating the
images of a dangerous, seductive femme
fatale, in a stark contrast to the “pussycat”
undertone portrayed by the panthers,
they are painted as a silent deadly
predator fitting in with the image the cover
is portraying for Lily Allen.
Sub-heading: the subheadings
are very simplistic fitting the
layout. They make the cover
seen uncluttered and clean. It
could be also argued that they
are purposely vague for
example the title “Pete Doherty
& the hardest working corpses
in music”. The title itself
provides no details and
intrigues the reader to see
what exactly it is talking about.
It also excited a certain morbid
curiosity as the reader
wonders what exactly it means
by the “hardest working
corpses” .
Language: the magazine uses a very
informal type of language as if speaking
directly to the reader as friends. For
example, “good lord it’s their masterpiece”
and “their own story their own words”. It
implies the magazine is literally taking music
differently by giving the reader a
unobstructed take on the music as if the
reader is speaking the bands them self’s
thus removing the” middle man” seen in
other magazines. It also employs the idea of
exclusivity to persuade the consumer to buy
the product. For example, the” exclusive
stone rose’s interview”, It creates idea of a
“members only” club in which only readers
are allowed. This is furthered by the use of
informal language as if a trusted friend is
telling you this interview in private.
Layout: the layout of the cover is
very simplistic, it aims to be
uncluttered by keeping all the
information about the inside of the
magazine to the top and the bottom
of its page, whereas the main
heading is predominantly displayed
across its centre. This is done to
compliment the main image. The text
across the centre leaves lily Allen “
exposed” allowing the topless aspect
of her image to be completely
unobstructed by any form of text or
“censoring” purveying the idea of her
fearless “wicked, wicked” ways
9. the title is very simple keeping the Q style of simplicity. It follows
the magazines typical colour scheme of red on white for the
magazine title and a flat white for the rest.
the layout of the
magazine is pretty
simplistic with
picture
representations to
one side and a
actual contents
page to the left It
does compliment
the over all design
of the contents
page. The simplistic
feel is synonymous
with Q because its
excited style of
writing is seen
within the contents
page as if
everything was just
thrown down quickly
so they can get to
the real magazine
the magazine attempts offer people into its subscription model this breeds a captive
fan base who are locked into the purchase of every magazine until there subscription
ends . This creates a element of exclusivity as it invites the reader to join the special
group of subscribers and individuals who are loyal to Q.
the contents of
the magazine
are split
between the
left and right
sides of the
page . With the
layout of the
right hand side
being simple
pictures of the
most
interesting
articles and
interviews
within. This is
done to entice
the reader to
flick to those
pictures first as
they are seen
as the “cream
of the crop” of
this magazines
stories giving
them most
promotion.
10. this double page spread is very indicative of Q general style of boldness. The large S is a perfect
example of this . The letter S has is the beginning to many complementary traditionally feminine words.
this means the hard S is typically associated with such words as Smooth, Sleek ,etc. . So while it
doesn’t actually add any information to the article is does give the spread a style of elegance and
simplicity . This is then imparted onto the photograph and the article itself giving the impression that
Lana Dell Rey is also sleek, sexy and elegant.
the photograph its self
offers a alluring sense of
danger. It uses the mise en
scene to pose Lana as a
dark mysterious woman.
However the use of colour
also adds a new dimension
to the photograph. The
pale blue light of the left
hand side and the deep
reds of the right suggest a
torn woman hiding in the
darkness. The use of
colour is further enhanced
by the absence of it
everywhere else. The star
white of the spread brings
increased attention to the
subtle use of blues and
reds.
The photograph also uses the male gaze to a extent, in the photo Lana has a hand places demurely over
the sensitive point of the neck. This plays on the vulnerability of Lana as if she is in need of help.
However, the darkness provided by the mise en scene flips this to a extent. It portrays Lana as a
mysterious woman faded by shadows . Not somebody who needs rescuing by the big strong alpha male
but someone who appreciates the subtleties.