1. S o c i a l M e d i a c h a n g e d t h e g a m
e
2. Social Media have forced different
disciplines such as PR, Marketing
and Advertisement to adapt their
practice to the new web wold.
Social Media is anything that uses
the Internet to enable
conversations between people.
3. “The web has changed everything. And the Social
Media Web is empowering a new class of
authoritative voices that we cannot ignore”.
B. Solis and D Breakenridge (2009)
6. There are no
more
monologues. Now,
it is all about dialogues.
Participation between customer
and an organisation.
“listeners make the best conversationalists”
7. PR is a “two way street” (Ive Lee)
PR
New
influencers
Customer
PR
Traditional
Media
customerPR
customers
Customer
PR
R e l a t i o n s h i p s
12. References
Putting the Public Back in Public Relations : How Social Media is Reinventing the Aging Business of PR
Brian Solis and Deirdre Breakenridge
Pearson, New Jersey, 2009.
Marketing Public Relations : A Marketer’s Approach to Public Relations and Social Media
Gaetan T. Giannini, Jr.
Ed. Pearson, New Jersey, 2010.
Online Public Relations: A practical guide to developing an online strategy in the world of social media.
David Phillips and Philip Young
Kogan Page, London 2009.
Social Media and Public Relations: Eight New Practices for the PR Professional
Deirdre K. Breakenridge
Pearson, New Jersey, 2012.
Public Relations: A Values-Driven Approach 5th Edition
David W. Guth and Charles Marsh
Pearson, Boston, 2012.
PR 2.0: New Media, New Tools, New Audiences (Google eBook)
Deirdre K. Breakenridge
Pearson, 2008