TOPIC: THE IMPACT OF NEW MEDIA
ON PUBLIC RELATIONS.
ASHIQ HASAN TAMIM - 1430120
MD.SAMS-E-RABBY - 143012033
ZAHID HASAN PURNA -
WHAT IS PUBLIC RELATION?
WHO IS A PR?
Public relations (PR) is the way organizations, companies and
individuals communicate with the public and media.
A PR specialist communicates with the target audience directly or indirectly
The aim is to create and maintain a positive image and create a strong
relationship with the audience.
WHAT IS COMMUNICATION?
The imparting or exchanging of information or news.
It means of connection between people or places, in
WHY COMMUNICATION IS IMPORTANT
FOR PUBLIC RELATIONS?
WHAT IS NEW MEDIA?
New Media’ is a term that describes the emergence of digital,
computerized, interactive communication technologies.
i.e. Internet, Websites, Chat rooms, e-mail, Social media, etc.
New media is a broad term in media studies that emerged in the latter part
of the 20th century
Generally, It describes content available on-demand through the Internet.
WHY NEW MEDIA IS IMPORTANT FOR
THE IMPACT OF NEW MEDIA ON PUBLIC
In a recent study done by ING was reported that-
81% of PR professionals feel they can no longer do their job.
78% of them felt it was important to their daily work.
Easy interaction with people
Expedite circulation of information
More direct contact with people
Creating unique and engaging content
Reaching broader audiences and customer
Enable to reach people directly
Source for breaking news & stories
Strengthen media relations
Save company’s money
Easy access, update, and shared workload
Reduces brokers & middlemen
BBC hindi at Ulab in Bangladesh.
Controversial topic goes Viral.