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The Impact of New Media on Public Relations

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The Impact of New Media on Public Relations

  1. 1. TOPIC: THE IMPACT OF NEW MEDIA ON PUBLIC RELATIONS. ASHIQ HASAN TAMIM - 1430120 MD.SAMS-E-RABBY - 143012033 ZAHID HASAN PURNA - 143012020
  2. 2.  WHAT IS PUBLIC RELATION?  WHO IS A PR? Public relations (PR) is the way organizations, companies and individuals communicate with the public and media.  A PR specialist communicates with the target audience directly or indirectly through media.  The aim is to create and maintain a positive image and create a strong relationship with the audience.
  3. 3.  WHAT IS COMMUNICATION?  The imparting or exchanging of information or news.  It means of connection between people or places, in particular.
  4. 4.  WHY COMMUNICATION IS IMPORTANT FOR PUBLIC RELATIONS?
  5. 5.  WHAT IS NEW MEDIA?  New Media’ is a term that describes the emergence of digital, computerized, interactive communication technologies.  i.e. Internet, Websites, Chat rooms, e-mail, Social media, etc.  New media is a broad term in media studies that emerged in the latter part of the 20th century  Generally, It describes content available on-demand through the Internet.
  6. 6.  WHY NEW MEDIA IS IMPORTANT FOR PUBLIC RELATIONS?
  7. 7.  THE IMPACT OF NEW MEDIA ON PUBLIC RELATIONS: Positiv e Negative Impact
  8. 8.  POSITIVE: IMPACT In a recent study done by ING was reported that-  81% of PR professionals feel they can no longer do their job.  78% of them felt it was important to their daily work.  Easy interaction with people  Expedite circulation of information  More direct contact with people  Creating unique and engaging content  Reaching broader audiences and customer  Enable to reach people directly  Feedback possible  Source for breaking news & stories  Strengthen media relations  Save company’s money  Easy access, update, and shared workload  Reduces brokers & middlemen
  9. 9.  NEGATIVE: IMPACT  BBC hindi at Ulab in Bangladesh.  Controversial topic goes Viral.
  10. 10.  BIBLIOGRAPHY :HTTP://WWW.BUSINESS2COMMUNITY.COM/PUBLIC-RELATIONS/IMPACT-NEW- MEDIA-PR-01245327. HTTP://WWW.THEDRUM.COM/NEWS/2012/03/21/IMPACT-SOCIAL-MEDIA-PUBLIC- RELATIONS. HTTP://WWW.INSTITUTEFORPR.ORG/EXAMINING-SOCIAL-EMERGING-MEDIA-USED- PUBLIC-RELATIONS/ HTTP://WWW.WEBOPEDIA.COM/TERM/N/NEW_MEDIA.HTML HTTP://WWW.IPR.ORG.UK/
  11. 11. THANK YOU

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