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Radical futuresWill McInnes@willmcinnesNixonMcInnesSocial business pioneersPage 1 | Social Business Pioneers
Page 2 | Social Business Pioneers
Page 3 | Social Business PioneersPhoto by James Whatley - http://www.flickr.com/photos/whatleydude/6398892403/
Page 4 | Social Business Pioneers
Page 5 | Social Business PioneersBy NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via...
ParticipationPage 6 | Social Business Pioneers
Page 7 | Social Business Pioneers
Page 8 | Social Business Pioneers
Page 9 | Social Business Pioneers
“More than 50% of our product                           initiatives involve significant                           collabor...
Legal         Client   Brand/               PR                                                            advertising     ...
• How will our next campaignreward dialogue?• How can we draw on thepower of collective action?• How can we „upgrade‟consu...
RealtimePage 13 | Social Business Pioneers
“FENTON!”Page 14 | Social Business Pioneers
Page 15 | Social Business Pioneers
Page 16 | Social Business Pioneers
COMMAND OF NOW“Speed kills truth” –Chris LewisPage 17 | Social Business Pioneers
Page 18 | Social Business Pioneers
Page 19 | Social Business Pioneers
• What stops us moving atrealtime?• How do we stay on top ofwhat‟s happening as well asdoing the day job?• Have we stress-...
CommunitiesPage 21 | Social Business Pioneers
“The future belongs to          crowds”          – Don DeliloPage 22 | Social Business Pioneers
$1.25                                     bnishPage 23 | Social Business Pioneers
Page 24 | Social Business Pioneers
Page 25 | Social Business Pioneers
Page 26 | Social Business Pioneers
Trusted                                     spokespeoplePage 27 | Social Business Pioneers
Page 28 | Social Business Pioneers
Page 29 | Social Business Pioneers
• Which are the majorindependent communities forus?• Honestly, how well do we knowthem and their key members?• Have we evo...
•   Share of voice•   Word of mouth•   Resilience in hard times•   Healthier reputationPage 31 | Social Business Pioneers
Say hello@willmcinneswill.mcinnes@nixonmcinnes.co.ukCurrently co-creating a book on this forpublication in 2012Page 32 | S...
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Radical Futures for Social PR & Communications

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My talk on some of three important trends - Participation, Realtime and Communities - affecting PR and Communications in the age of the social web.

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Radical Futures for Social PR & Communications

  1. 1. Radical futuresWill McInnes@willmcinnesNixonMcInnesSocial business pioneersPage 1 | Social Business Pioneers
  2. 2. Page 2 | Social Business Pioneers
  3. 3. Page 3 | Social Business PioneersPhoto by James Whatley - http://www.flickr.com/photos/whatleydude/6398892403/
  4. 4. Page 4 | Social Business Pioneers
  5. 5. Page 5 | Social Business PioneersBy NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
  6. 6. ParticipationPage 6 | Social Business Pioneers
  7. 7. Page 7 | Social Business Pioneers
  8. 8. Page 8 | Social Business Pioneers
  9. 9. Page 9 | Social Business Pioneers
  10. 10. “More than 50% of our product initiatives involve significant collaboration with innovators outside of P&G” – Bruce Brown, CTO, P&GPage 10 | Social Business Pioneers
  11. 11. Legal Client Brand/ PR advertising Digital Insight Engagement SMS“hyperlinks subvert hierarchy” HR Business teams– cluetrain manifesto, 1999 Nixon Customer Internal Other McInnes service comms AgencyPage 11 | Social Business Pioneers
  12. 12. • How will our next campaignreward dialogue?• How can we draw on thepower of collective action?• How can we „upgrade‟consumers into participants?Page 12 | Social Business Pioneers
  13. 13. RealtimePage 13 | Social Business Pioneers
  14. 14. “FENTON!”Page 14 | Social Business Pioneers
  15. 15. Page 15 | Social Business Pioneers
  16. 16. Page 16 | Social Business Pioneers
  17. 17. COMMAND OF NOW“Speed kills truth” –Chris LewisPage 17 | Social Business Pioneers
  18. 18. Page 18 | Social Business Pioneers
  19. 19. Page 19 | Social Business Pioneers
  20. 20. • What stops us moving atrealtime?• How do we stay on top ofwhat‟s happening as well asdoing the day job?• Have we stress-tested ourcrisis plan?Page 20 | Social Business Pioneers
  21. 21. CommunitiesPage 21 | Social Business Pioneers
  22. 22. “The future belongs to crowds” – Don DeliloPage 22 | Social Business Pioneers
  23. 23. $1.25 bnishPage 23 | Social Business Pioneers
  24. 24. Page 24 | Social Business Pioneers
  25. 25. Page 25 | Social Business Pioneers
  26. 26. Page 26 | Social Business Pioneers
  27. 27. Trusted spokespeoplePage 27 | Social Business Pioneers
  28. 28. Page 28 | Social Business Pioneers
  29. 29. Page 29 | Social Business Pioneers
  30. 30. • Which are the majorindependent communities forus?• Honestly, how well do we knowthem and their key members?• Have we evolved our roster ofofficial spokespeople?Page 30 | Social Business Pioneers
  31. 31. • Share of voice• Word of mouth• Resilience in hard times• Healthier reputationPage 31 | Social Business Pioneers
  32. 32. Say hello@willmcinneswill.mcinnes@nixonmcinnes.co.ukCurrently co-creating a book on this forpublication in 2012Page 32 | Social Business Pioneers

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