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James Whatley


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James Whatley, director of engagement strategy at 1000 heads, talks about the future of social media and what it means for businesses.

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James Whatley

  1. 1. The Future of Social Media James Whatley Simply Zesty Winter Camp December 2 nd 2009
  2. 2. What is the Future of Social Media?
  3. 3. Where are we now? Globally c. 1.5 billion people with PC and mobile Internet access 90% of Internet users interacting within 500,000,000+ social media sources In 3 years it is predicted that 70% of online content will be user generated
  4. 4. <ul><li>‘ Member communities’ (social networking and blog sites) overtaken personal email to become 4th most popular internet activity </li></ul><ul><li>Growth rate of more than twice that of the other 4 top sectors, accounting for 1 in every 11 minutes spent online </li></ul><ul><li>Greatest growth in Facebook is coming from 35-49 year olds (+24.1 million ) </li></ul><ul><li>Twice as many 50-64 year olds joining Facebook than under 18s </li></ul>
  5. 5. What the F*** is Social Media? One Year On
  6. 6. Go read Chris Brogan.
  7. 7. Something to remember: “ A trusted referral from a non-branded, independent entity is more powerful than any amount of advertising, marketing or PR” - Blake Chandlee, M.D. Facebook Europe
  8. 8. So that’s the basics...
  9. 9. Where next?
  10. 10. A Tale of Two Theatre Companies
  11. 11. Source:
  12. 12. Burlesque-esque / Theatre Delicatessen
  13. 14. Formed in 2008 Organised by a group committed, well-connected friends Well funded Above all… Realistic
  14. 15. Free advice for friends, of course… “ Know your audience, enlist your advocates and above all, start as soon as possible…” - James Whatley, June 2008
  15. 16. They took it seriously, they took the time to understand, they kept ‘checking the weather’ and also, cash-wise, they spent very little money indeed for a bumper return.
  16. 17. Formed in 2008 Organised by a group committed, well-connected collection of people Not funded Above all… Over-ambitious?
  17. 18. Free advice for friends, of course… “ Know your audience, enlist your advocates and above all, start as soon as possible…” - James Whatley, June 2008
  18. 19. December 10 th , 2008
  19. 20. December 10 th , 2008 Dear James, I know we haven’t spoken for a while but I remembered you talking to us about Twitter back in the summer and well… … we’ve realised we might need to do a massive push on marketing via the web… … so, I'm wondering if you'd be up volunteering your services, and help us develop a clever strategy for &quot;going viral”? Let me know, TD.
  20. 21. shiver
  21. 22. If you look across 2009 there are some real business success stories that used social media to their fullest. Note: Business success stories. Not social media success stories.
  22. 23. Remember, the future is about building on what we already know and making it better. In 2010, everyone will be adding social media elements to their digital planning.
  23. 24. The winners will be those that understand that social media isn’t just PR, Marketing or Digital. It’s about telling a human story from the start.
  24. 25. With Burlesque-esque, everyone contributed to the blog. The actors, lighting designers, costume designers, director, actors… The list goes on.
  25. 26. How does this matter to you?
  26. 27. 1) Who are your Rockstars?
  27. 28. 2) Where do they work?
  28. 29. 3) Where else can Social Media help?
  29. 30. 3) Where else can Social Media help? RnD? Customer Care? B2B Comms? What are the SMT doing?
  30. 31. 4) Set clear goals
  31. 32. 5) Don’t expect overnight results
  32. 33. Burlesque-esque / Theatre Delicatessen
  33. 34. <ul><li>Who are your Rockstars? </li></ul><ul><li>Where do they work? </li></ul><ul><li>Where else can social media help? </li></ul><ul><li>Set clear goals. </li></ul><ul><li>Don’t expect overnight results </li></ul>
  34. 35. Thank you! James Whatley @whatleydude Director of Engagement Strategy December 2 nd 2009