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The Future of Social Media James Whatley Simply Zesty Winter Camp December 2 nd 2009

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What is the Future of Social Media?

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Where are we now? Globally c. 1.5 billion people with PC and mobile Internet access 90% of Internet users interacting within 500,000,000+ social media sources In 3 years it is predicted that 70% of online content will be user generated

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<ul><li>‘ Member communities’ (social networking and blog sites) overtaken personal email to become 4th most popular internet activity </li></ul><ul><li>Growth rate of more than twice that of the other 4 top sectors, accounting for 1 in every 11 minutes spent online </li></ul><ul><li>Greatest growth in Facebook is coming from 35-49 year olds (+24.1 million ) </li></ul><ul><li>Twice as many 50-64 year olds joining Facebook than under 18s </li></ul>

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What the F*** is Social Media? One Year On

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Go read Chris Brogan. http://chrisbrogan.com

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Something to remember: “ A trusted referral from a non-branded, independent entity is more powerful than any amount of advertising, marketing or PR” - Blake Chandlee, M.D. Facebook Europe

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So that’s the basics...

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Where next?

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A Tale of Two Theatre Companies

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Source: http://www.flickr.com/photos/whatleydude/390084518

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Burlesque-esque / Theatre Delicatessen

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Formed in 2008 Organised by a group committed, well-connected friends Well funded Above all… Realistic

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Free advice for friends, of course… “ Know your audience, enlist your advocates and above all, start as soon as possible…” - James Whatley, June 2008

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They took it seriously, they took the time to understand, they kept ‘checking the weather’ and also, cash-wise, they spent very little money indeed for a bumper return.

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Formed in 2008 Organised by a group committed, well-connected collection of people Not funded Above all… Over-ambitious?

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Free advice for friends, of course… “ Know your audience, enlist your advocates and above all, start as soon as possible…” - James Whatley, June 2008

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December 10 th , 2008

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December 10 th , 2008 Dear James, I know we haven’t spoken for a while but I remembered you talking to us about Twitter back in the summer and well… … we’ve realised we might need to do a massive push on marketing via the web… … so, I'm wondering if you'd be up volunteering your services, and help us develop a clever strategy for &quot;going viral”? Let me know, TD.

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shiver

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If you look across 2009 there are some real business success stories that used social media to their fullest. Note: Business success stories. Not social media success stories.

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Remember, the future is about building on what we already know and making it better. In 2010, everyone will be adding social media elements to their digital planning.

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The winners will be those that understand that social media isn’t just PR, Marketing or Digital. It’s about telling a human story from the start.

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With Burlesque-esque, everyone contributed to the blog. The actors, lighting designers, costume designers, director, actors… The list goes on.

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How does this matter to you?

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1) Who are your Rockstars?

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2) Where do they work?

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3) Where else can Social Media help?

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3) Where else can Social Media help? RnD? Customer Care? B2B Comms? What are the SMT doing?

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4) Set clear goals

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5) Don’t expect overnight results

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Burlesque-esque / Theatre Delicatessen

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<ul><li>Who are your Rockstars? </li></ul><ul><li>Where do they work? </li></ul><ul><li>Where else can social media help? </li></ul><ul><li>Set clear goals. </li></ul><ul><li>Don’t expect overnight results </li></ul>

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Thank you! James Whatley @whatleydude Director of Engagement Strategy www.1000heads.com December 2 nd 2009