7. Always connected Social media and image building A brand needs to seamlessly integrate into peoples live/companies/eco systems by creating added value and change for the better.
8. Brands as a cult or religion Clienst/consumers become ‘true believers – ambasssadeurs’
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11. Sex, lies and videotapes Blogs, social networks, microblogging Target audience, friends and family are not your clients Image building takes years, but can go down in minutes. Think clearly before you start Networks come and go, blogs are here to stay Physical networks are still very important
14. Social Glue How communities works Connections Time Following Followers Broadcasting model
15. The launch of the simpson movie became more a cultural event Wallpaper –screensavers Addictive games Virtual tour of Springfield Simpson avatars Online contest honor of being called Springfield town (got The Simspsons movie premiere) Jet Blue Airlines, Simpson persoanlities, become spokes persons 7-eleven became Kwik – E – marts (The Simpsons experience)
16. a social cause,’ habitat for humanities’ On Facebook Absolut Brooklyn community 3 elements come together for behavior change (Dr. BJ Fogg): Motivation for sales and end user: limited edition of the bottle Trigger for people Getting a possible attention Spike Lee and Absolut! Being in a community that is artistic Ability: Everybody can deliver photos, video and stories! Flickr #absolutbrooklyn tag
Facebook is eenideale portal voor je eigeninformatiekanalen op tebouwen via pages.
Product placement op subtielemanieren, Apple Inc. Forest Gump, John Deere - The Straight Story, the starter wife, DOVE products
Apple’s curious effect, annonceringbeatles oeuvre
Bebo ‘sold to AOL, and has gone into air completely due to no attention on the local aspect
Examples of new branding strategiesThe Simpsons Movie, bluring media and realityFigures $30 million dollar on opening day, opening weekend $74. For a July opening, non sequel movie it was the number one all-time.
While in Brooklyn, I noticed this add from Absolut Brooklyn, which really attracted my attention because of the design. Then I noticed it was a Spike Lee joined venture (Spike Lee among a lot of other artist lives in Brooklyn).This initiative from Absolut, is for a social cause,’ habitat for humanities’. The advertising is all over the place offline and online. On Facebook there is the Absolut Brooklyn community, there people are triggered to send in Photos, Videos, and stories about their Summer Stoop experiences and fun parties. People are motivated because of the Spike Lee effect, and go to action immediately, great crowd sourcing too!I really like this new form of advertising, and I think it is pretty cool that big brands connect themselves to social causes, and spent money on that to create a better world!3 elements have to come together to have a behavior change (BJ Fogg): Motivation for sales and end user: limited edition of the bottle (where I bought the bottle, the guy told me they go really fast!) Stimulates sales (collectors item) Trigger for people Getting a possible attention of Spike Lee and Absolut! Trough postings of photos, video, stories Being in a community that is artistic Ability: Everybody can deliver photos, video and stories! Also on Flickr there is of course the #absolutbrooklyn tag
Little changes with a big impact4 stepsGET effect, Focus on your topicGrab attentionEngage and enable people to reactTake action
Natuur van mens: lui, gewoontes, sociaalVerzamelaars,Foursquare, check in rewards, profielvervolledigenGroupon, social commerceFarmville effect, realtime games, reciprocity (gunstengeven en krijgen)TunnelingPersuasive windows
Historiekbij gaming wordtopgeslagen, en bij resume,opgeladen, en verdergetunneld.
