It's about social change, stupid

1,341 views

Published on

In this talk, delivered to a group of Business School undergraduates, I outline what I see as a number of key issues in social business, and make the point that what matters more than most is a focus on achieving social change.

Published in: Business
1 Comment
3 Likes
Statistics
Notes
  • Apologies for the odd font - it's not like that in the original! Hopefully it doesn't put you off!

    Rob
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
1,341
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
26
Comments
1
Likes
3
Embeds 0
No embeds

No notes for slide

It's about social change, stupid

  1. 1. It’s about social change, stupid <ul><li>Manchester Metropolitan University Business School </li></ul>
  2. 2. What we’ll do today <ul><li>Outline why I’m enthusiastic about social business </li></ul><ul><li>Let you know what winds me up </li></ul><ul><li>Open it up to discussion </li></ul>
  3. 3. What do I do? <ul><li>Training - market research, marketing, social business planning </li></ul><ul><li>Consultancy - social enterprise </li></ul><ul><li>One to one support </li></ul><ul><li>Writing and blogging </li></ul>Photo from Ant Smallwood via flickr.com
  4. 4. What have I done? <ul><li>University of Leeds - Spanish & French </li></ul><ul><li>Senda Juvenil </li></ul><ul><li>Trade for Change </li></ul><ul><li>Social Enterprise Leeds </li></ul><ul><li>WYSE School </li></ul><ul><li>Social Business Consulting </li></ul><ul><li>A journey from activist to entrepreneur </li></ul>
  5. 5. Trade for Change 1995-2004
  6. 6. Blogito ergo sum <ul><li>I blog </li></ul><ul><li>I write </li></ul><ul><li>I think </li></ul><ul><li>I challenge </li></ul>
  7. 7. Social entrepreneurs are not superheroes <ul><li>Guardian article </li></ul><ul><li>Irrational exuberance </li></ul><ul><li>Credibility crunch </li></ul>Credit - dougward via flickr
  8. 8. Ten reasons why I’m enthusiastic <ul><li>Customers come first </li></ul><ul><li>Marketing - building relationships </li></ul><ul><li>Learn from the best in the business </li></ul><ul><li>The double-bottom line </li></ul><ul><li>Problems need entrepreneurial responses </li></ul>
  9. 9. Ten reasons why I’m enthusiastic <ul><li>It’s attracting talented young people </li></ul><ul><li>A challenge to the voluntary sector </li></ul><ul><li>A challenge to the private sector </li></ul><ul><li>A challenge to the public sector </li></ul><ul><li>Some openness to learning from failure </li></ul>
  10. 10. Ten reasons why I’m not so enthusiastic <ul><li>Celebrity social businesses and entrepreneurs </li></ul><ul><li>It’s a bit too popular with politicians </li></ul><ul><li>Unrealistic expectations </li></ul><ul><li>Financial buck-passing </li></ul><ul><li>Social enterprise shock-therapy </li></ul>
  11. 11. Ten reasons why I’m not so enthusiastic <ul><li>Big is beautiful/corporate lite </li></ul><ul><li>Football clubs were not-for-profit too once </li></ul><ul><li>“ Oh yes, we now do social enterprise.” </li></ul><ul><li>Still not enough maturity about risk/failure </li></ul><ul><li>An assumption that business = smart </li></ul>
  12. 12. Popular issues on the blog <ul><li>What’s the point? (social change, stupid) </li></ul><ul><li>Does ownership matter? </li></ul><ul><li>Are we being irrationally exuberant? </li></ul><ul><li>Social enterprise - social business - or both? </li></ul><ul><li>Is it OK to make a profit? </li></ul>
  13. 13. Good to Great and The Social Sectors <ul><li>We must reject the idea - well intentioned, but dead wrong - that the primary path to greatness in the social sectors is to become “more like a business”. Most businesses - like most of anything else in life - fall somewhere between mediocre and good. Few are great. The critical distinction is not between business and social, but between great and good. (Jim Collins) </li></ul>
  14. 14. On balance <ul><li>Social business and social entrepreneurs give me hope </li></ul><ul><li>There’s a lot of nonesense spoken - but a lot of good done. </li></ul><ul><li>For me, you can’t argue with the idea of doing good and doing well </li></ul><ul><li>But we need a more mature attitude towards it all </li></ul>
  15. 15. Opportunities for you <ul><li>Social enterprises need talented graduates as much as any other business </li></ul><ul><li>Social enterprise offers a different route into business - often for people who wouldn’t otherwise go into business </li></ul>
  16. 16. Liam Black, The Same Wavelength <ul><li>“ Getting and holding on to people who are happy to live with the pressures of balancing the commercial and social missions is really difficult. </li></ul><ul><li>I would say this is the biggest barrier to scaling up the social enterprise part of the economy in this country.” </li></ul>
  17. 17. Over to you…. <ul><li>Comments? </li></ul><ul><li>Questions? </li></ul>Photo from aymlis via flickr.com
  18. 18. www.thesocialbusiness.co.uk <ul><li>Blog about social enterprise </li></ul><ul><li>e-newsletter </li></ul><ul><li>[email_address] </li></ul><ul><li>0113 257 3942 </li></ul><ul><li>07905 800 710 </li></ul>
  19. 19. www.socialbusinessconsulting.co.uk <ul><li>Lots more resources on all aspects of social business planning </li></ul><ul><li>Links to other sites </li></ul>

×