GameDev Conference 2018 Василь Сабіров “Кожна гра може працювати краще(про користь аналітики в іграх)”

1. Кожна гра може
працювати краще
про користь аналітики в іграх
Vasiliy Sabirov
lead analyst

4. Analytics is the remedy for your
project
1. Take measurements
2. If everything is clear, make a
decision
3. If not, measure additional KPIs
4. Go to point 1

5. Level 1
Major KPI
● metrics of scale (quantitative)
○ revenue, gross
○ DAU, WAU, MAU
○ users online
○ new users / installs

7. Level 2
Metrics of quality
● retention
○ day 1,7,28 retention
○ rolling retention
○ lifetime
○ sticky factor
● monetization
○ ARPU
○ ARPPU
○ paying conversion
○ LTV

8. Revenue is falling. Why?

11. Level 3
Events & funnels
How to build the event structure?
○ mark key user’s actions (payments, share button,
churn)
○ find its neighborhood (shop -> sword -> buy ->
confirm)
○ where can user have problems?
Pay attention to your tutorial, analyze it in details.

13. Level 4
Game structure
● player levels, game locations, loops
○ conversions
○ complexity
○ churn
○ revenue
○ any additional parameter (stars /
health points / steps / boosters, etc.)

16. Players got stuck on level 7.
Why?

17. Level 5
Game economy
● currencies
○ spendings
○ earnings
○ purchases
○ on account
● IAP
○ by categories
○ by levels
○ by prices

20. How to increase payments on
levels 20-25?

21. ● major KPI
● metrics of quality
● events & funnels
● game structure
● game economy

23. But there is always one
additional dimension.
It’s called segmentation.

24. by paying activity & frequency
● frequent sessions - paying users
● frequent sessions - non-paying users
● rare sessions - paying users
● rare sessions - non-paying users

25. RFM-analysis
● R - recency
● F - frequency
● M - monetary
For paying users only.

27. Richard Bartle’s classification

28. Richard Bartle’s classification

29. Other types of segmentation
● country
● language
● device
● platform
● traffic channel
● events
etc.

30. 1. major KPI
2. metrics of quality
3. events & funnels
4. game structure
5. game economy

32. We have a full cycle analytics solution for game developers:
user behavior analysis, traffic optimization & push notifications
Attract more users for less money
Retain and engage them
Convert them into payers
Get more money from your app
www.devtodev.com

33. All data sources
and platforms
SDKs for all platforms
www.devtodev.com
Your server directly (using our API) to analyze any complicated internal values
The MARKET (Apple AppStore, Google Play) to enrich the data, verify it and make analytics
more detailed.
We can also get data from: